This document discusses partnerships between businesses and communities. It focuses on the long-standing partnership between Sears Canada and the Boys and Girls Club of Canada (BGCC). The partnership began in 1965 and has generated over $8.2 million in financial donations for BGCC initiatives. Sears engages stakeholders like customers, employees, communities, suppliers, and shareholders in supporting BGCC through programs, volunteerism, grants, fundraising events, and executive involvement. The partnership is held up as a model for lasting corporate citizenship and community investment.

1. 2011
Canadian Business
&
Community Partnership
Forum
Partnerships that Last
Vincent Power
Sears Canada Inc.

2. Partnerships that Last
“Someone’s sitting in the shade today because
someone planted a tree a long time ago.”
Warren Buffett

3. Partnerships that Last
Community
Investment

4. Partnerships that Last
Stakeholder Considerations
Customers
Other Publics Employees
Stakeholders
Suppliers Shareholders
Communities

5. Partnerships that Last
Mark R. Kramer
Stanford Graduate School of Business

6. Catalytic Philanthropy
Mark R. Kramer
Stanford Graduate School of Business

7. Catalytic Philanthropy
Mark R. Kramer
Stanford Graduate School of Business

8. Catalytic Philanthropy
Mark R. Kramer
Stanford Graduate School of Business

9. Catalytic Philanthropy
Four Practices of Catalytic Philanthropy
 Take responsibility for achieving results
 Mobilize a campaign for change
 Use all available tools
 Create actionable knowledge

10. Hierarchy of
Business-Community Engagement
TRANSACTIONAL
Source: Jocelyne Daw

11. Hierarchy of
Business-Community Engagement
TRANSITIONAL
Preliminary Collaboration
TRANSACTIONAL
Source: Jocelyne Daw

12. Hierarchy of
Business-Community Engagement
TRANSFORMATIONAL
Integrated Collaboration
TRANSITIONAL
Preliminary Collaboration
TRANSACTIONAL
Source: Jocelyne Daw

13. Partnerships that Last
Community
Investment

14. Partnerships that Last
Community
Investment

15. Partnerships that Last
Core Values
In our work with children, youth, families and communities, all Boys and Girls Clubs are guided by the
following Core Values. They define us as a movement and are the standard against which all Boys and
Girls Club services are measured.
 Inclusion & Opportunity
We strive to offer children and youth from all economic, cultural and social backgrounds access to the resources,
supports and opportunities that will enable them to overcome barriers and achieve their positive potential in life.
 Respect & Belonging
We provide a safe, supportive place, where every child is listened to, respected and valued in an environment of
inclusion and acceptance. Our staff and volunteers model honesty, fair play, positive attitude, cooperation and respect
for self and others.
 Empowerment
We believe all young people can grow into responsible, contributing and self-reliant members of society. Children and
youth are at the centre of everything we do. Through adventure, play and discovery, we encourage and empower them
to develop healthy lifestyles, a life-long passion for learning, leadership and life skills and a sense of social responsibility.
 Collaboration
We work together with families and volunteers in each community, in partnership with the public and private sector, to
create healthy community solutions to providing children and youth with what they need for optimal development.
 Speaking Out
We speak out on behalf of children, youth and their families to reduce disadvantage, enhance their lives and enable their
voices and ideas to be heard.

16. Partnerships that Last
 Customers
- Round it Up Promotional Fundraisers
- Charity Plush
Stakeholders

17. Charity Plush
Top row: Gingerbell (2004), Krismoose (2005), Snowball (2008),
Penny the Penguin (2006), Elvin the Elf (2007)
Bottom row: Baxter (2003), Flurry (2002), Wishkers (2001), Kringle
(2000), Twinkles (1999), HoHo Beans (1998)

18. Partnerships that Last
 Customers
- Round it Up Promotional Fundraisers
- Charity Plush
 Employees
- Volunteerism
- Tree of Wishes Stakeholders

19. Tree of Wishes

20. Partnerships that Last
 Customers
- Round it Up Promotional Fundraisers
- Charity Plush
 Employees
- Volunteerism
- Tree of Wishes Stakeholders
 Communities
- After-school enhancement grants

21. After-school Enhancement Grants
Kamloops, BC
Thunder Bay, ON Charlottetown, PE

22. Partnerships that Last
 Customers
- Round it Up Promotional Fundraisers
- Charity Plush
 Employees
- Volunteerism
- Tree of Wishes Stakeholders
 Communities
- After-school enhancement grants
 Suppliers
- Golf Tournament

23. Sears-BGCC Annual Golf Tournament

24. Partnerships that Last
 Customers
- Round it Up Promotional Fundraisers
- Charity Plush
 Employees
- Volunteerism
- Tree of Wishes Stakeholders
 Communities
- After-school enhancement grants
 Suppliers
- Golf Tournament
 Shareholders
- CEO / Sr. Executive involvement

25. CEO – Sr. Executive Involvement

26. Partnerships that Last
 Customers
- Round it Up Promotional Fundraisers
- Charity Plush
 Employees
- Volunteerism
- Tree of Wishes Stakeholders
 Communities
- After-school enhancement grants
 Suppliers
- Golf Tournament
 Shareholders
- CEO / Sr. Executive involvement

27. Partnerships that Last
Sears began its support of Boys and Girls Clubs in 1965, an initiative begun by
then Sears president, Douglas Peacher
Since 1990, financial donations from Sears initiatives to the BGCC have totalled
over $8.2 million
The 'Keystone Award' for corporate citizenship was presented to Sears on April
17, 1998.
The BGCC 'Humanitarian Award' was presented to Sears on May 30, 1998.
Sears first Canadian retailer or credit card issuer to offer points redemptions;
donations directed to BGCC
Anti-bullying campaign
After school with…
Click for kids

28. Partnerships that Last

29. 2011
Canadian Business
&
Community Partnership
Forum
Partnerships that Last
Vincent Power
Sears Canada Inc.

30. 2011
Canadian Business
&
Community Partnership
Forum
Partnerships that Last
Vincent Power
Sears Canada Inc.

31. 2011
Canadian Business
&
Community Partnership
Forum
Partnerships that Last
Vincent Power
Sears Canada Inc.