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One Smooth Stone Corporate Social Responsibility

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One Smooth Stone Corporate Social Responsibility

  1. 1. Corporate Social Responsibility Kevin Olsen Bethany Veerman
  2. 2. Please choose the answer on screen that best describes your experience integrating CSR activities into events
  3. 3. What is Corporate Social Responsibility?
  4. 4. Wikipedia.org Defines it as… “…a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers… employees…as well as the environment. …voluntarily taking further steps to improve the quality of life for employees and their families, as well as for the local community and society at large.”
  5. 5. What is Corporate Social Responsibility? Community- Fundraising based for outside development organization projects or cause CSR Charitable Green business giving/ practices philanthropy Accurate reporting of social and environmental impact
  6. 6. Today’s Focus Incorporating COMMUNITY DEVELOPMENT & CHARITABLE GIVING into Events
  7. 7. What philanthropic activities are you incorporating into your events?
  8. 8. Why Should We Incorporate CSR into Events?
  9. 9. Why Should We Incorporate CSR? Chance to give back Helps attract and retain great employees • 66% of college grads say they will only interview with socially responsible companies (Tim Sanders) Opportunity for positive PR and increase investment potential • Press releases • Increasing numbers of investors are only investing in companies that are socially responsible Influence the policies and values of an organization as a whole!
  10. 10. Effectively Incorporating CSR
  11. 11. Effectively Incorporating CSR Select a charitable organization that is a good fit • Ties to theme • Corporate cause • Needs of local community Examine your organization’s products and services • Products or skills that can benefit local community • Strength in numbers Stay up on what other companies are doing Make sure the charity/organization is well-prepared • The 4 S’s: Staff, Supplies, Space and Schedule • Financial infrastructure to support large donations Make sure attendees are well-prepared Get marketing department involved to increase PR Spread the word!
  12. 12. RESPONSES What philanthropic activities are you incorporating into your events?
  13. 13. Promoting CSR & Increasing Attendance
  14. 14. Promoting CSR and Increasing Attendance Get attendees involved in brainstorming & promotion • Ownership and creative ideas Pre-event communication • Announce charity and provide education • Give opportunity to sign-up beforehand Invite representative from charity to speak Post-event wrap-up • Describe impact that was made • Be specific
  15. 15. Examples of CSR Integration
  16. 16. Examples of CSR Off-property service project at local charity Toy or bike building workshop • Donate end products to charity or hospital Local playground clean-up Donate products/items to benefit community • Attendees help deliver products or are given the opportunity to donate • Items leftover from event are donated • Client example: Consulting firm made artwork donation after meeting in Colorado Springs • Client example: Consulting firm donating children’s books to school in Beijing
  17. 17. Examples of CSR, cont’d Attendees bring something to the event to be donated • Toys, non-perishable food items, school supplies, books, shoes, etc. Creation of a “victory garden” in conjunction with a local neighborhood Donations given to participate in mural or artwork creation • Client example: Technology company encouraged donations through an American flag mural • Client example: Investment company encouraged donations at trade show booth with mural
  18. 18. Examples of CSR, cont’d Create or participate in a fundraising event or 5K run/walk • Add a 5K or fundraiser to the event agenda • Participate in 5K and create a team • Client example: Software company hosts 5K during incentive program and donates to local charity Y-ME 5K run/walk team that raised money to fight breast cancer
  19. 19. Examples of CSR, cont’d Silent Auction • Items donated to auction • Attendees bid and proceeds benefit local charity Promote/introduce corporate charity • Stories told on stage or products to benefit Interviewing a Make-a-Wish family on stage at annual conference
  20. 20. Do you participate in philanthropic events as a department?
  21. 21. What philanthropic activities have you done as a department?
  22. 22. It Starts at Home
  23. 23. Promoting CSR in Your Department Service opportunities Fundraising events Holiday giving • Gifts or food for families in need • Company match Chefs for Charity One Smooth Stone • Team member provides lunch Christmas Gift Wrapping Party for department • Donations are collected for charity of chef’s choice Gather donation items • Can/food/toy drive or hotel toiletries donated to homeless shelter
  24. 24. RESPONSES What philanthropic activities have you done as a department?
  25. 25. Additional Resources
  26. 26. Additional CSR Resources Charity Guide www.charityguide.org Smart Volunteer www.smartvolunteer.org Habitat for Humanity www.habitat.org Idealist.org Idealist.org Tim Sanders Saving the World at Work www.timsanders.com Or contact Brian Palmer www.nationalspeakers.com
  27. 27. Follow-up Follow-up survey A copy of the webinar slides and a link to the audio file will be sent Future Webinars Email topic ideas to bveerman@onesmoothstone.com
  28. 28. Corporate Social Responsibility Kevin Olsen Bethany Veerman

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