Propaganda devices used in different advertisement.

2. Propaganda – is the
spreading of ideas,
information or rumor for
the purpose of helping or
injuring an institution, a
cause or a person.

3. Bias – a strong feeling
for or against
something without
enough reason;
prejudice.

4. Examples:
1. A certain institution doesn’t
hire members of LGBT
community because of
immorality issues.
2. Baby sitting is for mothers only.
3. Playing basketball is for men.

5. 7 Types of
Propaganda
Devices

13. Listen to the common lines
or situations. Then, tell
what propaganda device is
used. Choose the letter of
the correct answer.

14. 1.100% tested & proven, "ML"
soap whitens your skin in just
3 days. Safe & effective.
a.name-calling
b. card stacking
c. transfer

15. 2. All my officemates are
using "FIT & WHiTE" tea, you
should try it too.
a.bandwagon
b. testimonial
c. card-stacking

16. 3. The EVIL has landed in
the Philippines.
a.bandwagon
b. testimonial
c. name-calling

17. 4. "PINOY" fried chicken is
0 trans fat, so it’s so safe &
healthy.
a.Glittering Generalities
b. Transfer
c. testimonial

18. 5. Kris Aquino: You know, I`ve
been using "KINIS" since I
discovered it years passed and I
really feel its beautiful effect.
a.Card stacking
b. Testimonial
c. Bandwagon

19. Group Activity:
(Easy)
Recall at least 5 TV commercial you have heard
and analyze what type of propaganda is used.
(Average)
Role play the TV commercial of Jollibee and tell
what propaganda is used.
(Difficult)
Make your own TV commercial about any product
you want to advertise using any of the 7 types of
propaganda devices.

20. What did you learn today?
How do we detect biases &
propaganda devices used by
speakers?
What are the 7 types of
propaganda?

21. Detect the propaganda device used by
the speakers and tell if it’s a fact or not.
1. Try it now! "POMENSI JUICE" The best
& world class detoxifying and anti-aging
juice of all times.
2. Don’t be fool! Alcohol is not cool.
3. "MILKYWAY" is the 0 trans fat milk you
love.

22. Detect the propaganda device used by
the speakers and tell if it’s a fact or not.
4. President Duterte joins the people of
Payatas in a boodle fight lunch.
5. Kathryn Bernardo: My everyday use of
"Olay" lotion makes my skin radiant,
smooth, white and glowing. I really love
it.

23. Homework:
Watch TV tonight. Then,
examine the different
advertisements and identify
what type of propaganda is
used.