This document presents the results of a conjoint analysis marketing study on consumer preferences for 3G mobile services. The study identified the key attributes that influence consumer choice as connectivity, speed, tariff, company and customer service. The conjoint analysis found that connectivity has the strongest influence on preferences. While tariff is less important than connectivity and speed, customer service has the lowest impact. The utilities scores show that Airtel has the highest utility even with poor customer service due to its strength in other attributes. For competitors to gain market share, the summary suggests improving customer service, lowering tariffs, or enhancing speed.