360Connext Culture Code #CultureCode

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The only way to deliver a fantastic customer experience is to focus on a fantastic employee experience. Our culture directs everything we do.

Am konkreten Praxisbeispiel wird im Vortrag (IAKonferenz 2014, Berlin) aufgezeigt, wie der Online-Fotoservice Pixum die Brand- und User-Experience mit Hilfe von Customer Journey Mapping verbessert, welcher Geschäftsnutzen daraus entsteht und wie die angewendete Methode im Detail funktioniert. Diese Aspekte werden im Vortrag angesprochen: - Was ist Customer Journey Mapping? - Was genau wurde bei Pixum gemacht? - Welche Methodik wurde konkret angewendet? - Welcher Nutzen entsteht für den Nutzer? - Welche geschäftlichen Nutzen in Bezug auf Conversion, Markenwahrnehmung und Nutzerzufriedenheit entstehen daraus? - Welcher Nutzen für die Organisation und Geschäftsstrategie entsteht daraus? - Wie kann das Mapping-Framework selber angewendet werden?

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