This document discusses female genital cosmetic surgery, including what it is, who undergoes it and why. It notes a growth in claims for one type of genital surgery through Medicare. While some women seek it for aesthetic or functional reasons, the evidence on safety and efficacy is limited. Sociocultural factors like the portrayal of female genitals in media can influence understanding of genital "normality" and decisions to undergo surgery. The document advocates addressing these issues through initiatives like media literacy education, promoting awareness of genital diversity, and regulating medical practices.