The website promotes a new energy drink brand with royal-themed flavors and merchandise. It advertises access to a special VIP area at an upcoming event for drinkers of their new purple queen flavor. Buttons encourage exploring new flavors like royal red and sapphire blue or checking out merchandise like a royal red t-shirt.

1. Home
About
Ingredients
Check out the VIP King area
below!
Contact
Event
Check out the new
energy flavours, royal
red and sapphire blue.
Are you a king, or a
queen?
Try the new
purple queen
Gain access to the VIP king
area at our next event!
Be a king with our new
merchandise, our
royal red!
drink!
Connect with us

2. What my audience needs
Clear
navigation
system with
clear
differing
colours so it
is clear what
page you are
on.
Video
integration to
keep the
website from
being boring
as my target
audience gets
bored quickly
by blocks of
text.
The logo is needed so that the
audience recognises the brand and
knows what to expect.
Social media
integration for
my target
audience as it
is essential for
them.
Description
of the
images
Clear bright text with a darker coloured
background so it can be easily read.

3. What my audience wants
Video of VIP
area for
audience so
they get an
idea of it
The images of
the cans are in
place so that
the audience
can preview the
cans before
buying them
The colour scheme of the website is
the same as the can, shirt and ticket
design so that the audience knows
they are all from the same brand.

5. What my audience needs
The logo of my brand is placed at the top
left of the screen so my audience can
recognise it and know what to expect.
A description
of the images
in place so
that the
audience know
why they’re
there.
Video
integration to
keep the
website from
being boring
as my target
audience gets
bored quickly
by blocks of
text.
Social media integration for my
target age bracket as they need
this aspect, they spend most of
their time on it.
The text is bright coloured
compared to the dark background
so my audience can easily read it.
The navigation bar is very
clear and the colours a
contrasted so that they’re
easy to see.

6. What my audience wants
Hyperlinks are
used so that the
audience can get
to the appropriate
pages more
easily.
The images of the can and T shirt are
in place so that people can view the
products before they buy.
The colour scheme of the website is
the same as the can, shirt and ticket
design so that the audience knows
they are all from the same brand.
A video is wanted by the
audience as it keeps the
website from becoming
boring to my target
audience. It is a video of
the event

7. Try the brand new
flavour, Tango orange,
blueberry and pink
frost!
Home
about
Ingredients
In celebration of our most
popular drink we are
realising a tango orange tshirt!
Event dates
Contact us
‘The gig of the year’ Get
your tickets NOW!
Click Here to check if
your size is in stock!

8. What my audience needs
The logo of my brand is placed at the top
left of the screen so my audience can
recognise it and know what to expect.
A description
of the images
in place so
that the
audience know
why they’re
there.
Social media
integration for my
target age bracket as
they need this aspect,
they spend most of
their time on it.
The text is dark coloured
compared to the light background
so my audience can easily read it.
The navigation bar is very
clear and the colours a
contrasted so that they’re
easy to see.

9. What my audience wants
The images of the can and T shirt are
in place so that people can view the
products before they buy.
The colour scheme of the website is
the same as the can, shirt and ticket
design so that the audience knows
they are all from the same brand.
Hyperlinks are
used so that the
audience can get
to the appropriate
pages more
easily.