Website Security, Maintenance and Optimisation - Conetix

•

1 like•583 views

Building your website is just the first part of the puzzle. As with any software, you need to continually maintain and enhance your website to ensure you’re both protected against security threats as well as ensuring your website remains relevant.

Technology

Website Security, Maintenance
and Optimisation
Tim Butler - Conetix

Who Am I?
Web industry since 1999
10 years IT security
Enterprise Manager for Conetix

Who is Conetix?
Over 10 years in the business
Still 100% Australian
People Powered!

Why is your website important?
Your website is your digital storefront

Out-dated website is like an out-dated store
Source: tracetv.tv

Messy website is like a messy store
Source: www.wordstream.com

Slow website is like poor service
Source: ibtimes.co.uk

Why is your website important?
53% of small businesses don’t have a website
Source: abs.gov.au (2013)

Why is your website important?
Your reputation and name is online and
searched for. Even without a website...
● Google Places
● Yelp
● TripAdvisor
● UrbanSpoon
● Facebook
● Twitter
● And many more!

Prepare to be scared….
Source: cephuscorner.jadedragononline.com

The stats
Google discover over 100,000 infected sites
per month
400 million known types of malware
140 million identified in 2014 alone
100 billion estimated cost of cybercrime
Source: McAfee / Symantec / Google

Do I need to care?
IT security needs to get it right every time
Hackers only need to get it right once

If I don’t?
Customers see this in a Google search:
And if they click anyway….

If I don’t?
Reputation Loss
Privacy breach
Lose Google rankings

So what should I do?
Keep your website up-to-date!
This includes themes and plugins

So what should I do?
Use secure passwords
Length (min 10), then complexity
Use unique passwords
Use a password manager
31% of intrusions were due to weak passwords
Source: Trustwave Global Security Report 2014

Have a plan
Websites aren’t set and forget
Determine who’s responsible for updates
• Your developer?
• Your hosting provider?
• You?
If you’re not paying someone to, it’s you!

Software
Security still the #1 reason to update
New Features
Compatibility
Stability and Performance

Backups
Ensure you have backups of your site
Run them regularly
Ensure they’re off-site

Content
Stale content is bad
Be a source of authority!
Reviews / success stories

Look and Feel
How old is your design?
Is it mobile friendly?
Does it reflect your business?

Site Speed
Most important for e-commerce
Use a quality host
Less is more
Caching / CDN

Search Engine Optimisation
Don’t be blinded by the hype
Content is King
Write for humans then optimise for
computers

Metrics
Need a tangible way to measure
• Google Analytics – Stats
• gtmetrix.com - Page Speed
• moz.com – SEO / Backlinks

See us at our stand for more info or visit
www.conetix.com.au
Thanks!

In this webinar, Reid Johnston provides helpful tips and information on the subject of Online Security where he discusses the preventive strategies against online fraud and what you can do to improve your online security. Then Tim Karlberg and Bryant Crock will share some secrets on how to improve and optimize your website to achieve better rankings in the search engines, as well as ways to increase the lead generation from your website. To learn more about TechGen, please visit www.techgen.com Thanks for tuning in!

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Website Security, Maintenance and Optimisation - Conetix

1. Website Security, Maintenance and Optimisation Tim Butler - Conetix

2. Who Am I? Web industry since 1999 10 years IT security Enterprise Manager for Conetix

3. Who is Conetix? Over 10 years in the business Still 100% Australian People Powered!

4. Why is your website important? Your website is your digital storefront

5. Out-dated website is like an out-dated store Source: tracetv.tv

6. Messy website is like a messy store Source: www.wordstream.com

7. Slow website is like poor service Source: ibtimes.co.uk

8. Why is your website important? 53% of small businesses don’t have a website Source: abs.gov.au (2013)

9. Why is your website important? Your reputation and name is online and searched for. Even without a website... ● Google Places ● Yelp ● TripAdvisor ● UrbanSpoon ● Facebook ● Twitter ● And many more!

10. Security

11. Prepare to be scared…. Source: cephuscorner.jadedragononline.com

12. The stats Google discover over 100,000 infected sites per month 400 million known types of malware 140 million identified in 2014 alone 100 billion estimated cost of cybercrime Source: McAfee / Symantec / Google

13. Do I need to care? IT security needs to get it right every time Hackers only need to get it right once

14. If I don’t? Customers see this in a Google search: And if they click anyway….

15.

16. If I don’t? Reputation Loss Privacy breach Lose Google rankings

17. So what should I do? Keep your website up-to-date! This includes themes and plugins

18. So what should I do? Use secure passwords Length (min 10), then complexity Use unique passwords Use a password manager 31% of intrusions were due to weak passwords Source: Trustwave Global Security Report 2014

19. Maintenance

20. Have a plan Websites aren’t set and forget Determine who’s responsible for updates • Your developer? • Your hosting provider? • You? If you’re not paying someone to, it’s you!

21. Software Security still the #1 reason to update New Features Compatibility Stability and Performance

22. Backups Ensure you have backups of your site Run them regularly Ensure they’re off-site

23. Content Stale content is bad Be a source of authority! Reviews / success stories

24. Look and Feel How old is your design? Is it mobile friendly? Does it reflect your business?

25. Optimisation

26. Site Speed Most important for e-commerce Use a quality host Less is more Caching / CDN

27. Search Engine Optimisation Don’t be blinded by the hype Content is King Write for humans then optimise for computers

28. Metrics Need a tangible way to measure • Google Analytics – Stats • gtmetrix.com - Page Speed • moz.com – SEO / Backlinks

29. Questions? Source: dilbert.com

30. See us at our stand for more info or visit www.conetix.com.au Thanks!

Editor's Notes

Your website is the representation of your storefront and the image you wish to convey to customers.
Slow sites are bad. Users are impatient
As of 30 June 2013
When you look behind the curtains, the web isn’t as safe as you’d like. It’s a bit like a horror movie, when you close your eyes then everything is fine. When you open them, there’s serial killers behind every door.
Who thinks this help inspires confidence in their business?
Phishing - “is the illegal attempt to acquire sensitive information such as usernames, passwords, and credit card details (and sometimes, indirectly, money), often for malicious reasons, by masquerading as a trustworthy entity in an electronic communication.” Privacy laws may soon mandate the disclosure of security breaches - USA Facebook hack – lady on the news
100ms increase in load time of Amazon.com decreased sales by 1% 1 second = nearly $2 billion potential loss

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