The era of cognitive business has begun. And it runs on Watson. Here are 3 ways cognitive commerce will change ecommerce forever. Explore IBM Commerce Insights. For more information visit: https://www.ibm.com/watson/commerce/campaigns/merchandising-analytics/?iio=bcomm&cmp=ibm_ww_commerceinsights&ct=-&cr=newsroom&cm=h&csot=-&ccy=us-en&cpb=cmeos&cd=-&csr=slideshare&cot=d&cpg=pcomm&co=on

1. with Watson Commerce Insights
3 Ways eCommerce
Will Change Forever

2. And it runs on Watson.
The Era of Cognitive
Business has begun.
Enables brands to use data to transform
their business.
Online merchandisers can quickly move
from insights to action to results.

3. Insights
Opportunities
Outcomes
Watson Commerce Insights

4. Insights
Top performing brands
are 2.2x more likely to use
business analytics than their
lower-performing peers.

5. Insights
Listen to your data and make
better decisions – turn vast
amounts of data into actionable
insights that drive smarter
online merchandising decisions.
With so much available
information, it’s difficult to
collect, analyze and apply in
a way that supports informed
decision-making.
Watson Commerce Insights
uses the power of Cognitive
to understand all the data
and learn from it to improve
your business.

6. Opportunities
Companies using cognitive
commerce capabilities have
visitor engagement rates
5.6x higher than their lower
performing peers.
Aberdeen - Cognitive Commerce: Driving Efficiency & Customer Engagement,
December 2016

7. Opportunities
Listen to your data and make
better decisions – turn vast
amounts of data into actionable
insights that drive smarter
online merchandising decisions.
With so much available
information, it’s difficult to
collect, analyze and apply in
a way that supports informed
decision-making.
Watson Commerce Insights
uses the power of Cognitive
to understand all the data and
learn from it to improve your
business.

8. Outcomes
“Merchandisers spend almost no time
digging deeper into details because
it’s too hard, and they don’t do it until
there is a problem, but by that time,
it has become a multi-thousand dollar problem.”
Sports Equipment Retailer

9. Outcomes
IBM has created a new
approach to e-commerce by
infusing online merchandising
with cognitive capabilities.
Online merchandisers and
marketers can take direct
action and immediately see
how those actions affect the
customer experience.
Watson Commerce Insights
delivers customer and business
insight in the context of your
products and categories so
you can take action that drive
results faster.

10. Explore Watson
Commerce Insights
View the demo.
Do things you could never do before.
See things you couldn’t before.
Business has never been like this before.