A banner ad is a special kind of hypertext link. It is pretty similar to traditional ads which were the norm on publications such as newspapers and magazines. They are pretty effective in bringing customers to your site and for you to make gains in the world of online business, you need to use them.

2. THEY ARE ALL OVER!!
• We have all seen these rectangular
advertisements on a myriad of web pages every
once in a while when we are surfing the internet.
• Though they may vary in appearance and subject;
they all serve one basic function.
• Once you click on them, your browser takes you
to the advertiser’s website

3. THE BIG QUESTION
• The big question is; how do they work and why are they
there?
• Simply put, a banner ad is a special kind of hypertext link.
It is pretty similar to traditional ads which were the norm
on publications such as newspapers and magazines.
• Though similar to these traditional ads, this particular ad
has the potential to bring customers directly to your
website.

4. BANNER AD OBJECTIVES
• In general an advertiser hopes that his or her
banner ad will achieve a number of things:
i. The visitor to the publisher site
clicks on the banner ad and goes to
the advertisers website.
ii. To create brand awareness.

5. MEASURING THE SUCCESS OF BANNER ADS
• There are a number of ways in which one can measure the
success of a banner ad.These include:
a. Through clicks/click-throughs: This is the
number of visitors who click on the banner ad
b. Page views:The number of times that a web page
has been requested.
c. Click through rate:The ratio of page views to
clicks
d. Cost per sale: Refers to the cost of advertising to
make one sale.

6. WHO MAKES THE BANNER ADS
• If you have a little computer knowledge, you can make a
banner ad for yourself.
• You don’t have to be a html guru to be able to make
yourself a banner ad.This is thanks to websites that have
a free online banner maker.
• It is from such sites that you get all the components that
you need to create your own banner ad.These
components include backgrounds, fonts

7. ADVERTISING THROUGH BANNERS
• When you choose to advertise your business online by using banners, you
have three option available for you:
i. You can choose to arrange to display other web sites’ banner
ads in exchange for them displaying your sites ads.
ii. You may also choose to pay a publisher site to post your banner
iii.You can also choose to pay a banner network to post the
banner on a number of sites

8. BANNER EXCHANGE
• Banner ad exchange programs offer quite a simple
service. It works on the principle that if you post a
particular number of banner ads on your site, they will
also post your banner ad on another site.
• It must be said though that it is not an even exchange
and you will have to post more than one ad for every
ad that they post. The typical arrangement is in the
ratio 2:1. you will have to post two banner ads on your
site for every one banner ads posted on another site.

9. BUYING ADVERTISING
• When it comes to buying advertising space there are a number of options that are
available to you.These are:
a. Approach the websites yourself
b. Hire the services of an advertising agency
c. Join a banner ad network
d. Start an affiliate program.

10. SELLING ADVERTISING SPACE
• One way of using your site’s traffic to generate revenue is
by selling banner advertising space.Though it must be
noted that this is a tricky option
• The easiest option is for one to join a banner ad network
which will help recruit advertisers, keep track of your
earnings and also control banner ad placement on your
site.

11. MAKING YOUR BANNER AD EFFECTIVE
• Here are a number of qualities that make a banner ad effective:
Post banner ads on pages with related web content
Advertise a particular service or product or service in your banner
Put banner ads at the top of the page
Use simple messages
Use animated ads rather than static ones
Keep the size of the banner ad small.

12. CONCULUSSION
• In conclusion it can be said that with banner ads you
are guaranteed to see your online business soar if you
keep the information contained above in mind.You
can be sure to get the results that you are looking for.