For the complete report, get in touch with us at : info@netscribes.com Third generation network technology or 3G adoption in India is rapidly growing with the rising demand for content rich applications & cellular services amongst the country’s enormous wireless subscriber base. The huge scope of opportunities in business, healthcare & education sectors will further enhance its adoption in the ensuing future. The report begins with an introduction section comprising brief description of 3G, its technologies & 3.5G. It also features a comparative study across cellular technologies including 2G, 3G, 3.5G & 4G. Further the cellular network evolution section covers a retrospective of key cellular network technologies & events over the years. The section also shows a basic 3G infrastructure for reader’s understanding of how it works. The section ends with features of 3G which describes key distinctive characteristics of third generation network.

1. 3G Market in India
September 2011

2. Executive Summary
3G market size in India is expected to grow at a CAGR of x1% to x2 mn by 20-- in terms of criteria1
Revenue from 3G services is expected to reach around INR x3 bn by 20--
Market The Indian cellular subscriber base is dominated by aspect1 with x4:x5 ratio against aspect2
Sale of service1 alone is expected to yield INR x6 bn in 20-- from the current INR x7 bn
Drivers: Challenges:
Colossal Wireless Subscriber Base Affordability
Drivers & Availability of 3G Enabled Devices Inferior or Inconsistent Services
Challenges Growing Demand for Content Rich
Applications & Services
Enterprise Mobility
Rise in Disposable Income
Trend1 will allow telecom service providers with criteria2 to provide service2 to consumer1 in
Trends area1
Player1 unveiled 3G plans for operation1 & operation2 usages while player2 has introduced 3G
pack meant for sector1
3G Players in India
Competition •Player11 •Player22
•Player12 •Player23
3G MARKET IN INDIA - 2011.PPT 2

3. •Introduction
•Market Overview
3G Spectrum Auction
•Scope of 3G in India
3G Hardware Products
3G Compatible Devices
•Drivers and Challenges
•3G Telecom Players
•Key Trends
•Strategic Recommendation
•Appendix: Players & Licensed Circles
3G MARKET IN INDIA - 2011.PPT 3

4. Basic 3G Infrastructure
Cellular
Signal Phone 1
Tower 1
VLR 3G MSC Server RNC 1
Circuit Switched Network
PC/Laptop
Signal
Tower 2
Tablet PC
RNC 2
SGSN GGSN CGF
Server
Radio
3G GPRS Support Node Network
Controller Signal Cellular
Tower 3 Phone 2
Source:
3G MARKET IN INDIA - 2011.PPT 4

5. 3.5G technology is a step forward towards 4G network from
3G technology with feature1 & feature2
3.5G - Mobile Broadband Technology
• Tech21 is a wireless technology standard by organizarion21
• This project was initiated in 20-- with the aim to evolve beyond 3G & provide feature21 for
mobile devices
Tech21 It promises feature22 of more than x21 unit
• Although It is based on technology22, it is not compatible with technology23 & needs to
operate on criteria23
• Tech22 was created to evolve wireless technology alongside tech24
While tech24 is specialzed24 technology, tech22 operates on criteria25
Tech22 • Tech22 is aimed at device22 such as x1, x2 etc
• Popular usage of tech22 other than usage22 has been for usage24 & usage25
• Tech23 is the upgradation of 3G technology23 towards 4G
Standardization of the tecg23 was done by organization23 with some of the tech27
features
Tech23 • Due to aspect23 & aspect24, tech23 has gained widespread popularity amongst service
providers
• Service23 is being offered in India by player1, player2, player3 & some other private
speciazled23 companies
Source:
3G MARKET IN INDIA - 2011.PPT 5

6. 3G will see significant adoption in both urban & rural India
by 20--
Market Overview – 3G in India Market Growth – Subscribers of 3G Services
• 3G market size in India is expected to grow at a CAGR
of x1% to x2 mn by 20-- in terms of criteria1
Present market size of 3G mobile services is less than x3 mn 150
in terms of no. of subscribers z4
Revenue from 3G services is expected to reach around INR 100 Y1%
x4 bn by 20-- z3
50 z2
• The Indian cellular subscriber base is dominated by
z1
aspect1 with x5:x6 ratio against aspect2 0
• Market size of overall mobile subscribers 20-- 20-- 20-- 20--
accounting for both product1 & product2 are
expected to cross x7 bn by 20-- in terms of criteria7, aspect51
at a CAGR of x8% from 20-- aspect52
• Although 3G services will witness higher adoption 100
z12
amongst the consumer51, the consumer52 80
adoption pace will not be far behind either
Consumer53 wireless-subscribers in India as of 20--- - - is 60
z10
approximately x53 mn whereas no. of consumer54 is little
40
over x54 mn z11
z8
• Currently, 3G subscription by usage51 is higher in 20
z6
z9
comparison to usage52 but this scenario is z5 z7
0
expected to reverse by the end of 20--
20-- 20-- 20-- 2015E 20--
Source:
3G MARKET IN INDIA - 2011.PPT 6

7. 3G market will be driven by youth with usage61, usage62 &
usage63 as major usage areas
Scope of 3G in India (1/2)
• 3G services are expected to be more popular amongst user61
It is expected that by the next few years nearly x61% 3G subscribers will be of age x62 years or below & another x63% will be under
the age group of x64-x65 years
• Sale of service1 alone is expected to yield INR x6 bn in 20-- from the current INR x7 bn
A subscriber is likely to spend INR x66 per service and opt for x67 services on an average, per month
• 3G will be largely used for feature64, feature65 and various usage64 & application64 which require internet access
Other usage of 3G such as usage65, usage66, usage67, usage68, usage69, usage70 etc will also have small but significant chunks
in the usage pattern
Usage Forecast – Mobile Broadband Usage (20--)
z1
y1 z2
y2
z3
y6 z4
y5 z5
y4 z6
y3
Source:
3G MARKET IN INDIA - 2011.PPT 7

8. Drivers & Challenges
Drivers
Colossal Wireless Subscriber Base
Challenges
Availability of 3G Enabled Devices Affordability
Growing Demand for Content Rich
Applications & Services Inferior or Inconsistent Services
Enterprise Mobility
Rise in Disposable Income
3G MARKET IN INDIA - 2011.PPT 8

9. 3G Telecom Players (1/9)
Company Snapshot: Player1
Corporate Information & 3G Spectrum Overview Subscriber Base - Segmentation
Headquarter y81, y82
Rural
Revenue INR y83 mn Urban
z1
Subscriber
y84 mn
Base
z2
Licensed 3G
Circle 1, circle 2 …
Service Areas
Business Highlights – 3G Products
• player1 has 3G spectrum license for y86 circles
3G Licensing • It offers x87 3G packages across the country under the
INR y85 bn
Cost product names product1, product2…
Price (INR) Data (MB) Validity (Days) • It also offers producttype1 for area1 & area2 in x88
variants with common data plan
Mobile 3G z1 z2 z3
yyyyyy
Tariff z4 z5 z6
z7 z8 z9
Source: Note: The list is not exhaustive
3G MARKET IN INDIA - 2011.PPT 9

10. Key trends & developments
Key Trends (1/2)
Developments Description
• aaaaaaaa
Trend1
• bbbbbbbb
• ccccccccc
Trend2 • dddddddd
• eeeeeeee
• ffffffffffff
Trend3
• gggggggg
Trend4 • hhhhhhhh
Source:
3G MARKET IN INDIA - 2011.PPT 10

11. Strategic Recommendations (2/2)
• aaaaaa
• bbbbbb
• xxxxxxxxxx
Recommendation
c1 • yyyyyyyyyy
• zzzzzzzzzz
Source: Netscribes Analysis
3G MARKET IN INDIA - 2011.PPT 11

12. Thank you for the attention
The 3G Market in India report is a part of Research on India’s Telecommunications Series. For
more detailed information or customized research requirements please contact:
Kalyan Banga Our recent offerings in the Telecom Series:
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3G MARKET IN INDIA - 2011.PPT 12