Interop: Presentation

1,085 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,085
On SlideShare
0
From Embeds
0
Number of Embeds
61
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • During the 90’s, the Internet (dial-up and then broadband) became the #1 driver for more powerful processors and new PCs. Today, mobile broadband Internet is poised to become the #1 driver for whole new classes of mobile devices. BUT, the devices must be affordable and the mobile connectivity needs to be fast & affordable in order for the segment to gain mass market appeal.
  • With CLEAR*, one network can deliver five essential services: home broadband, home voice, mobile broadband, mobile voice, and mobile entertainment. Two of the more attractive packages available today are unlimited home broadband + mobile device (with a 2 GB cap) for $45 per month; or, unlimited home broadband + mobile device with unlimited data for $55 per month. Basic home broadband starts at $20 / month. These are great deals when one considers that just fixed broadband service costs around $50 per month for cable; and to get DSL promotional price, the telco’s require basic landline service – which is not useful to people using their cell phones or VoIP for phone service. Once DSL is sold with a landline, the cost is well above $65 per month. And then add mobile data from the local cellco’s at a $32-50 adder above that.  Packages:https://www.clear.com/shop/plans_wimax.php#Gear selection:http://www.clear.com/shop/clear_gear.php The Clear Spot device allows WiMAX subscribers to share their Internet connection via WiFi. Larger than a USB dongle but much smaller than CPE/modem.
  • China is the only country in the top 15 where there are not Mobile WiMAX -- deployments based upon IEEE 802.16e whether they be fixed, portable or mobile in usage model -- as yet. (There are deployments of fixed WiMAX by Chinacomm in 29 cities, but no Mobile WiMAX as yet unless one counts Taiwan as part of China.)See www.wimaxmaps.org for graphical representation and high level operator information for global 802.16e deployments. (Close instructions window, and then click on the 802.16e box.) Keep in mind that only the operator’s headquarters are represented by a “pin point” – so there are many more cities deployed than operators represented in these maps.
  • pop is more like 92 million and internet users is closer to 15% of pop with BB at about 13% of HH. Noticed you used CIA Mobile WiMAX is the common denominator whether emerging markets with 1st ever broadband access or mature markets with sophisticated users who want more speed.Additional Information:UQ:Launched service in July ‘09 in tandem with 3 of Japan’s largest electronics retailers.Very focused on performance – only way to compete in Japan. The latest speed tests on notebooks (May 2010) have peaked at 20 Mbps down and 5 Mbps up, and simple, flat-rate pricing undercuts all local HSPA offers. 8k base stations today; 15k by 2011.Globe Telecom:As one of the leading telecommunications companies in the Philippines, Globe Telecom offers a wide array of services including 3G mobile and fixed line data services. In April of this year, Globe launched its WiMAX broadband network in key population centers across the Philippines with plans to cover most of the country. Globe now has the largest WiMAX network in South East Asia. Globe’s goal is to make affordable broadband service accessible to most of the country’s 92 million people.Yota in Russia: Went from commercial launch to breakeven just 5 months after their June 1st commercial launch, with over 250k subs by end of 2009. Their average subscriber uses over 10 GB of data per month.The almost 2 petabytes of data transferred through the Yota network in a single month exceeds by 2.5 times the combined 2.5G/3G traffic in all of Russia. Packet One in Malaysia:Within 7 months of launch was winning more than 30% of all new broadband subscribers -- in a market historically dominated by the DSL incumbent.POPs coverage at > 30% of Malaysian population today, targeting 35% (9.8 M) by year end.130k subs @ end of 2009. Expanding internationally.Very effective private-public partnerships with local governments to provide free WiFi (with WiMAX backhaul). P1 then has the opportunity to “sell up” these users to a higher bandwidth, mobile service. BSNL:In addition hundreds of thousands of villages, BSNL has a plan to launch commercial WiMAX services all across urban India. They’ve already launched their services via a franchisee model in the state of Kerela, and Punjab is due in next month or so.BSNL is a gov’t owned operator and in 2009, the gov’t laid out a 5-1-1 vision (500 million Internet user, 100 million broadband connections, and 100 million broadband-enabled devices by 2012. WiMAX is a key enabler of this vision.
  • As operators optimize their networks and as the Mobile WiMAX standard and equipment evolves, performance will continually increase. In the U.S. the fastest 3G networks today are based upon 7.2 Mbps HSPA where 7.2 Mbps is the theoretical max. Peak rates will of course not reachthis maximum, but net-net, you won’t get any better than 7 Mbps peak.An independent testing lab, Signals Ahead Research, published peaks of 18.1 Mbps on Clear’s network in the Portland, OR network.Source References:Yota data from Yota; Russian 3G data gathered from public sources by Intel Russia.UQ / Japan data:UQ peak data rates based upon Kilmer Peak Basis for average Japan 3G data:HSPA+ : 5.42 DL / 0.7 UL; HSPA: 1.5 DL / 0.3 UL; Average of HSPA+ & HSPA = 3.46 DL / 0.5 ULBasis for Peak Japan 3G data:HSPA+ : 6.2 DL / 1.4 UL; HSPA: 2.9 DL / 0.4 UL; Average of HSPA+ & HSPA: 4.55 DL / 0.9 ULJapan service pricing for unlimited HSPA+ ($66) an HSPA ($55) was also averaged.Clear data rates:Signals Ahead – Mobile WiMAX Network Performance Benchmark Report 09-09-093G data rates for U.S.: Gizmodo – Our 2009 12-City (US) 3G Data Mega Test: AT&T Won, 12-21-2009;P1 service pricing: $20 / month plan is an 800 kbps speed service capped at 5 GB. The $43 / month plan is a 10 Mbps speed service with a 10 GB data cap.
  • We believe in an open PC-like device model – similar to WiFi where a notebook can connect to any WiFi network – that is, no locking of PCs to specific operator networks.And similar to our WiFi efforts back in the early days, Intel is performing extensive compatibility testing with Mobile WiMAX operator networks to get to the point where, if a consumer purchases a notebook/netbook in the U.S., they can easily & seamlessly connect to an operator’s network in another country.LikeWiFi, it will take several years to work out all the kinks so that “it just works.”Intel’s focus includes some of the largest, urban Mobile WiMAX deployments today as well as networks bridging the digital divide in emerging markets.
  • Interop: Presentation

    1. 1. Tom.Lasiter@intel.com Telco Market Strategy Intel Corporation 4G WiMAX: Global Overview
    2. 2. Our Vision: 1 Billion “Connected Mobile Clients” in 5 Years One Architecture Across Multiple Mobile Client Platforms Core Business Strategic Growth Areas Client PCs CE (Internet) Mobile Internet Devices Low-Cost PCs Embedded Microsoft Windows / Meego Linux-based OS / Services Port of ChoiceWindows, Mac OS Source: Intel
    3. 3. 0 10 20 30 40 50 60 WiMAX Enables Primary Mobile Broadband Experience WiMAX Data Usage • Data usage expands when true broadband becomes available • Clear average subscriber consumes 7GB/month • 3G cost/bit and performance unable to meet BB experience expectations 3G Source: Major 3G service provider, 2009 WiMAX Source: Major WiMAX service provider, 2009 <20% >3GB/mo. 3G PC Data Usage 0 5 10 15 20 25 30 35 40 45 40% 500MB- 10GB/mo. 25% >10GB / mo.
    4. 4. “Through our own sales channels and those of our wholesale partners, including Sprint, Comcast, and Time Warner Cable, we’re bringing consumers and businesses a new category of Internet service designed to make people’s lives more enjoyable and more productive, wherever they happen to be…” Bill Morrow, CEO, Clearwire • Over 35 notebook models from 5 manufacturers with 24 in retail (Jan 2010) • Plug in your Clear access device and surf, often in less than 60 seconds • Targeting coverage in over 80 markets by end of 2010 • Actual (typical) download speeds of 2-4 Mbps WiMAX-Ready LAPTOPS Clear MODEM Clear USB MODEM Clear Voice ADAPTER Clear Mobile Broadband ENTERTAINER Clear SPOT
    5. 5. 5 Global WiMAX Solution Extending the Performance Advantage 5 Includes Dual Band Wi-Fi WLAN, Supports AMT6.0, and Intel® My WiFi Technology Ultra fast Mobile Broadband Significant boost in Peak Throughput (up to 20Mbps DL(2)) combined with QoS and power consumption optimizations Greater Range and Penetration Advanced MIMO, Interference Mitigation & Noise Cancellation Multi-Band WiMAX Single Globally Capable (1) Hardware (2.3/2.5/3.5GHz) for future-proofing Intel® Centrino® Advanced-N + WiMAX 6250 (Kilmer Peak) 1. Hardware supports TDD only 2.WiMAX connectivity requires a WiMAX enabled device and subscription to a WiMAX broadband service. WiMAX connectivity may require you to purchase additional software or hardware at extra cost. Availability of WiMAX is limited, check with your carrier for details on availability and network limitations. Broadband performance and results may vary and have plan and network dependencies, environment factors and other variables. Intel Confidential
    6. 6. 6 Profile Frequency 3A 2.5-2.7GHz 5A/5C 5AL/5BL/5CL: 3.4- 3.6GHz 3.6-3.8GHz 1B 2.3-2.4GHz 1A 2.3-2.4GHz APAC 2.5-2.7GHz 2.3-2.4GHz Western Europe 3.4-3.6GHz 3.6-3.8GHz 2.5-2.7GHz Americas 2.5-2.7GHz 3.4-3.6GHz TBD Spectrum Footprint Global Scale: Build it Once, Ship it World Wide Single Product SKU will Deploy and Roam Globally with Kilmer Peak Intel Solutions Address Global WiMAX Spectrum Allocations 1Applies to TDD Spectra .
    7. 7. WiMAX Embedded Laptops & Netbooks Update Over 230 Notebooks and Netbooks Operator Certified 15 OEM’s Best Buy 100% Attach by EOY Best Buy 100% attach on Core i-based Models Intel TEM Focus
    8. 8. Copyright 2010 WiMAX Forum. All rights reserved 621+ Million POPs Covered EOY 2009 Region POPs Covered Africa 81,347,832 Asia-Pacific 237,148,673 CALA 113,246,829 Eastern Europe 82,887,886 Middle East 27,390,827 North America 47,000,000 Western Europe 32,549,629 Total 621,571,679 Source: WiMAX Forum; http://www.wimaxforum.org/resources/research-dashboard 800+ Million by EOY 2010 1 Billion by EOY 2011
    9. 9. Mobile WiMAX Being Deployed in 14 of Top 15 PC Markets  1.2 billion PCs deployed worldwide  Top 15 represent 71% of WW total  All countries have 2.3/2.5 or 3.5GHz  11 IA OEMS supporting WiMAX today  Clear / US: 35 models from 5 OEMs  UQ / Japan: 18 models from 8 OEMs  Yota / Russia: 34 models from 6 OEMs  100 notebook + netbook models certified by operators to date Source: Computer Industry Almanac, Jan ‘09 USA Chin Japa Germ UK Fran Russ Italy Sout Braz Indi Can Mex Aust Spai USA China Japan Germany UK France Russia Italy South Korea Brazil India Canada Mexico Australia Spain
    10. 10. Asia Momentum Fastest Network Latest notebook speed tests - 20 Mbps down, 5 up > 50% population coverage in March ‘10! 3G/DSL Operator deploying WiMAX overlay One of the largest 2.5GHz deployments in SE Asia Close to 2000 Base Stations deployed nationwide $350-$400M Expansion 350k subscribers today Plan to cover all cities in So Korea Bridging the Digital Divide Live in 2 urban circles & many rural villages ~200M POPs covered by eoy 2010 2nd largest GDP in the world Pop of 92M 15% use Internet Most advanced broadband market Government mandate Leading Emerging Market Deployment 11M people covered, 170k+ subscribers Acquiring 30% of all new BB subs 10
    11. 11. Heterogeneous Network Model  WiFi, 3G, 4G are complementary  Coverage for voice is required  Capacity Crunch is immediate Pepperoni Pizza Model  Deployed by: – Sprint/Clearwire – UQ/KDDI – KT – VZ, ATT, NTT following  Enables – Increase QoS for user – Lower Cost for Carrier – Can drive denser WiMAX Network within the Focused Area WiMAX 3G Leverage all avaialble Network Assets WiFi HotSpot 2G/3G WiMAX Pepperoni Pizza Model
    12. 12. Trends to Consider • New Service Pricing Available • Device Cost impacts Adoption • Capacity Crunch is here now • Utilize all available Networks
    13. 13. Backup
    14. 14. WiMAX Price/Performance: 2-5x that of 3G* Average Performance Downlink Mbps Peak Performance Downlink Mbps Monthly Service Price Yota in Russia 5 9 $30 for unlimited 3G in Russia 1.2 3 $40 for 5GB cap U.Q. In Japan on Intel Kilmer Peak 8.7 14-16 $50 unlimited 3G in Tokyo 3.46 4.55 $60 unlimited CLEAR in U.S. 3.8 10-12 Starts at $30 for unlimited 3G in U.S. 0.95-1.35 7.2 $60 for 5GB cap P1 in Malaysia 1-3 9 $15 for 5 GB $30 for 20 GB 3G in Kuala Lumpur 400-600 kbps 1.5 $28 And like WiFi, WiMAX performance will continually improve 14 * See speaker notes for detailed source references.
    15. 15. A Diverse Offering of WiMAX Devices Available NOW 15
    16. 16. Intel 2010 Focus For Compatibility Testing USA Russia Japan Taiwan Malaysia Ireland Nicaragua Peru Mexico Spain Lithuania Italy Ukraine India Philippines Korea Saudi Arabia South Africa 16 Like WiFi, our goal is for WiMAX to “just work” on other networks Jamaica

    ×