Spectrum limitations migration to NGMN: A growth market dilemma?

Having Fun! at TechNEconomY
Mar. 26, 2010
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
Spectrum limitations migration to NGMN: A growth market dilemma?
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Spectrum limitations migration to NGMN: A growth market dilemma?

Editor's Notes

  1. Very often, it is claimed – especially from Femtocell equipment vendors – that Femtos enable ‘huge savings” in the macro network and only by this make the business case! So, we decided to take a closer look! Please mind: The DFP data demand (Kim Larsen) has been used as input. Further we used the Network Economic RAN and Femto cost model for this calculation. Please also mind that this is a strategic analysis, i.e. that the modelled cost increase due to traffic demand is not aligned with local budgets (click)
  2. We assume that only those “heavy users” will get a Femto. (Please mind that this is an important assumption. As in reality not every heavy user is likely to accept a Femto – he may not like the concept or does not have the necessary broadband subscription– our cost saving calculations should be regarded as an upper limit ! Now we know the number of Femtos, which need to be deployed in each year. We look into the Femto cost model (click – Femto TCO curve is blinking) and get the cost of Femto deployment for each year. As even with a deployment of Femtocells, the traffic in the macro network will continue to grow, we again have to look in RAN model and calulate the increase in TCO of the Macro network compared to the base year, this time however including the offload effect of Femtos. (click – Macro TCO curve - incl. Femto – is blinking) The upgrade costs of the Macro network which occur despite Femto deployment have to be added on top of the costs of the femto deployment itself. These total costs incurred by Femtos can now be compared to the costs without Femtos (thus the Macro upgrade costs stand alone) So - (click: animation starts – bottom graph appears)
  3. New key messages: Face book increase of 150million users in the space of 9 months. 900 million photos uploaded on Facebook each month 07 October 09: ITU: Number of MBB users has now overtaken fixed broadband users (600million mobile broadband users worldwide – vs- 500million fixed 07 October 09: ITU: One Quarter of the world is now online 7/10 people now have mobile contracts;4.6bn contracts worldwide Blog search engine Technorati is currently tracking over 70 million blogs T-Mobile 75% of T-Mobile customers own a laptop 60% of T-Mobile customers use the internet every day 90% of T-Mobile customers use mobile internet exclusively W e see that there is the possibility to have content on many screens; NGMN will support and make CL&W a reality
  4. We assume that only those “heavy users” will get a Femto. (Please mind that this is an important assumption. As in reality not every heavy user is likely to accept a Femto – he may not like the concept or does not have the necessary broadband subscription– our cost saving calculations should be regarded as an upper limit ! Now we know the number of Femtos, which need to be deployed in each year. We look into the Femto cost model (click – Femto TCO curve is blinking) and get the cost of Femto deployment for each year. As even with a deployment of Femtocells, the traffic in the macro network will continue to grow, we again have to look in RAN model and calulate the increase in TCO of the Macro network compared to the base year, this time however including the offload effect of Femtos. (click – Macro TCO curve - incl. Femto – is blinking) The upgrade costs of the Macro network which occur despite Femto deployment have to be added on top of the costs of the femto deployment itself. These total costs incurred by Femtos can now be compared to the costs without Femtos (thus the Macro upgrade costs stand alone) So - (click: animation starts – bottom graph appears)
  5. We assume that only those “heavy users” will get a Femto. (Please mind that this is an important assumption. As in reality not every heavy user is likely to accept a Femto – he may not like the concept or does not have the necessary broadband subscription– our cost saving calculations should be regarded as an upper limit ! Now we know the number of Femtos, which need to be deployed in each year. We look into the Femto cost model (click – Femto TCO curve is blinking) and get the cost of Femto deployment for each year. As even with a deployment of Femtocells, the traffic in the macro network will continue to grow, we again have to look in RAN model and calulate the increase in TCO of the Macro network compared to the base year, this time however including the offload effect of Femtos. (click – Macro TCO curve - incl. Femto – is blinking) The upgrade costs of the Macro network which occur despite Femto deployment have to be added on top of the costs of the femto deployment itself. These total costs incurred by Femtos can now be compared to the costs without Femtos (thus the Macro upgrade costs stand alone) So - (click: animation starts – bottom graph appears)
  6. We assume that only those “heavy users” will get a Femto. (Please mind that this is an important assumption. As in reality not every heavy user is likely to accept a Femto – he may not like the concept or does not have the necessary broadband subscription– our cost saving calculations should be regarded as an upper limit ! Now we know the number of Femtos, which need to be deployed in each year. We look into the Femto cost model (click – Femto TCO curve is blinking) and get the cost of Femto deployment for each year. As even with a deployment of Femtocells, the traffic in the macro network will continue to grow, we again have to look in RAN model and calulate the increase in TCO of the Macro network compared to the base year, this time however including the offload effect of Femtos. (click – Macro TCO curve - incl. Femto – is blinking) The upgrade costs of the Macro network which occur despite Femto deployment have to be added on top of the costs of the femto deployment itself. These total costs incurred by Femtos can now be compared to the costs without Femtos (thus the Macro upgrade costs stand alone) So - (click: animation starts – bottom graph appears)
  7. We assume that only those “heavy users” will get a Femto. (Please mind that this is an important assumption. As in reality not every heavy user is likely to accept a Femto – he may not like the concept or does not have the necessary broadband subscription– our cost saving calculations should be regarded as an upper limit ! Now we know the number of Femtos, which need to be deployed in each year. We look into the Femto cost model (click – Femto TCO curve is blinking) and get the cost of Femto deployment for each year. As even with a deployment of Femtocells, the traffic in the macro network will continue to grow, we again have to look in RAN model and calulate the increase in TCO of the Macro network compared to the base year, this time however including the offload effect of Femtos. (click – Macro TCO curve - incl. Femto – is blinking) The upgrade costs of the Macro network which occur despite Femto deployment have to be added on top of the costs of the femto deployment itself. These total costs incurred by Femtos can now be compared to the costs without Femtos (thus the Macro upgrade costs stand alone) So - (click: animation starts – bottom graph appears)
  8. We assume that only those “heavy users” will get a Femto. (Please mind that this is an important assumption. As in reality not every heavy user is likely to accept a Femto – he may not like the concept or does not have the necessary broadband subscription– our cost saving calculations should be regarded as an upper limit ! Now we know the number of Femtos, which need to be deployed in each year. We look into the Femto cost model (click – Femto TCO curve is blinking) and get the cost of Femto deployment for each year. As even with a deployment of Femtocells, the traffic in the macro network will continue to grow, we again have to look in RAN model and calulate the increase in TCO of the Macro network compared to the base year, this time however including the offload effect of Femtos. (click – Macro TCO curve - incl. Femto – is blinking) The upgrade costs of the Macro network which occur despite Femto deployment have to be added on top of the costs of the femto deployment itself. These total costs incurred by Femtos can now be compared to the costs without Femtos (thus the Macro upgrade costs stand alone) So - (click: animation starts – bottom graph appears)
  9. We assume that only those “heavy users” will get a Femto. (Please mind that this is an important assumption. As in reality not every heavy user is likely to accept a Femto – he may not like the concept or does not have the necessary broadband subscription– our cost saving calculations should be regarded as an upper limit ! Now we know the number of Femtos, which need to be deployed in each year. We look into the Femto cost model (click – Femto TCO curve is blinking) and get the cost of Femto deployment for each year. As even with a deployment of Femtocells, the traffic in the macro network will continue to grow, we again have to look in RAN model and calulate the increase in TCO of the Macro network compared to the base year, this time however including the offload effect of Femtos. (click – Macro TCO curve - incl. Femto – is blinking) The upgrade costs of the Macro network which occur despite Femto deployment have to be added on top of the costs of the femto deployment itself. These total costs incurred by Femtos can now be compared to the costs without Femtos (thus the Macro upgrade costs stand alone) So - (click: animation starts – bottom graph appears)
  10. We assume that only those “heavy users” will get a Femto. (Please mind that this is an important assumption. As in reality not every heavy user is likely to accept a Femto – he may not like the concept or does not have the necessary broadband subscription– our cost saving calculations should be regarded as an upper limit ! Now we know the number of Femtos, which need to be deployed in each year. We look into the Femto cost model (click – Femto TCO curve is blinking) and get the cost of Femto deployment for each year. As even with a deployment of Femtocells, the traffic in the macro network will continue to grow, we again have to look in RAN model and calulate the increase in TCO of the Macro network compared to the base year, this time however including the offload effect of Femtos. (click – Macro TCO curve - incl. Femto – is blinking) The upgrade costs of the Macro network which occur despite Femto deployment have to be added on top of the costs of the femto deployment itself. These total costs incurred by Femtos can now be compared to the costs without Femtos (thus the Macro upgrade costs stand alone) So - (click: animation starts – bottom graph appears)
  11. We assume that only those “heavy users” will get a Femto. (Please mind that this is an important assumption. As in reality not every heavy user is likely to accept a Femto – he may not like the concept or does not have the necessary broadband subscription– our cost saving calculations should be regarded as an upper limit ! Now we know the number of Femtos, which need to be deployed in each year. We look into the Femto cost model (click – Femto TCO curve is blinking) and get the cost of Femto deployment for each year. As even with a deployment of Femtocells, the traffic in the macro network will continue to grow, we again have to look in RAN model and calulate the increase in TCO of the Macro network compared to the base year, this time however including the offload effect of Femtos. (click – Macro TCO curve - incl. Femto – is blinking) The upgrade costs of the Macro network which occur despite Femto deployment have to be added on top of the costs of the femto deployment itself. These total costs incurred by Femtos can now be compared to the costs without Femtos (thus the Macro upgrade costs stand alone) So - (click: animation starts – bottom graph appears)
  12. We assume that only those “heavy users” will get a Femto. (Please mind that this is an important assumption. As in reality not every heavy user is likely to accept a Femto – he may not like the concept or does not have the necessary broadband subscription– our cost saving calculations should be regarded as an upper limit ! Now we know the number of Femtos, which need to be deployed in each year. We look into the Femto cost model (click – Femto TCO curve is blinking) and get the cost of Femto deployment for each year. As even with a deployment of Femtocells, the traffic in the macro network will continue to grow, we again have to look in RAN model and calulate the increase in TCO of the Macro network compared to the base year, this time however including the offload effect of Femtos. (click – Macro TCO curve - incl. Femto – is blinking) The upgrade costs of the Macro network which occur despite Femto deployment have to be added on top of the costs of the femto deployment itself. These total costs incurred by Femtos can now be compared to the costs without Femtos (thus the Macro upgrade costs stand alone) So - (click: animation starts – bottom graph appears)
  13. We assume that only those “heavy users” will get a Femto. (Please mind that this is an important assumption. As in reality not every heavy user is likely to accept a Femto – he may not like the concept or does not have the necessary broadband subscription– our cost saving calculations should be regarded as an upper limit ! Now we know the number of Femtos, which need to be deployed in each year. We look into the Femto cost model (click – Femto TCO curve is blinking) and get the cost of Femto deployment for each year. As even with a deployment of Femtocells, the traffic in the macro network will continue to grow, we again have to look in RAN model and calulate the increase in TCO of the Macro network compared to the base year, this time however including the offload effect of Femtos. (click – Macro TCO curve - incl. Femto – is blinking) The upgrade costs of the Macro network which occur despite Femto deployment have to be added on top of the costs of the femto deployment itself. These total costs incurred by Femtos can now be compared to the costs without Femtos (thus the Macro upgrade costs stand alone) So - (click: animation starts – bottom graph appears)
  14. We assume that only those “heavy users” will get a Femto. (Please mind that this is an important assumption. As in reality not every heavy user is likely to accept a Femto – he may not like the concept or does not have the necessary broadband subscription– our cost saving calculations should be regarded as an upper limit ! Now we know the number of Femtos, which need to be deployed in each year. We look into the Femto cost model (click – Femto TCO curve is blinking) and get the cost of Femto deployment for each year. As even with a deployment of Femtocells, the traffic in the macro network will continue to grow, we again have to look in RAN model and calulate the increase in TCO of the Macro network compared to the base year, this time however including the offload effect of Femtos. (click – Macro TCO curve - incl. Femto – is blinking) The upgrade costs of the Macro network which occur despite Femto deployment have to be added on top of the costs of the femto deployment itself. These total costs incurred by Femtos can now be compared to the costs without Femtos (thus the Macro upgrade costs stand alone) So - (click: animation starts – bottom graph appears)
  15. We assume that only those “heavy users” will get a Femto. (Please mind that this is an important assumption. As in reality not every heavy user is likely to accept a Femto – he may not like the concept or does not have the necessary broadband subscription– our cost saving calculations should be regarded as an upper limit ! Now we know the number of Femtos, which need to be deployed in each year. We look into the Femto cost model (click – Femto TCO curve is blinking) and get the cost of Femto deployment for each year. As even with a deployment of Femtocells, the traffic in the macro network will continue to grow, we again have to look in RAN model and calulate the increase in TCO of the Macro network compared to the base year, this time however including the offload effect of Femtos. (click – Macro TCO curve - incl. Femto – is blinking) The upgrade costs of the Macro network which occur despite Femto deployment have to be added on top of the costs of the femto deployment itself. These total costs incurred by Femtos can now be compared to the costs without Femtos (thus the Macro upgrade costs stand alone) So - (click: animation starts – bottom graph appears)
  16. … to summarize….
  17. Thank you very much….