3 fatal-flaws-of-a-b-testing
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Needing to optimize every aspect of the customer’s digital experience while living in ‘the age of the customer‘, many brands view A-B testing as the universal solution for all their needs. The value of testing is there but only if the following pitfalls are avoided.
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This is an updated version of the talk I gave at Product Camp ATL 2017.
Atlanta doesn't talk enough about data analytics and A/B testing. I was able to follow my product's performance on a product scorecard built on (free) analytics tools to identify key areas of improvement. Once identified, I conducted A/B testing on potential fixes to find the best performing change that resulted in real revenue impact. This session is a case study on what I did and how you can do the same for your product.
Note: I presented this session last year and it helped someone get a promotion at work! So, I'll be presenting an updated version of it in 2017.
9 CRO Hacks to Accelerate the B2B Funnel
This document outlines conversion rate optimization (CRO) hacks and best practices for accelerating the business-to-business sales funnel. It discusses defining goals, benchmarking current website performance, and implementing an ongoing program of A/B testing changes one element at a time. Examples are provided of specific elements to test, like call-to-action buttons, headlines, pricing displays, and other design elements. Committing resources to continuous CRO is emphasized as a way to increase qualified leads and sales.
Understand A/B Testing in 9 use cases & 7 mistakes
This document discusses common mistakes companies make with A/B testing and provides the results of 9 A/B tests. Some key mistakes with A/B testing are ending tests too early, not running tests for full weeks, and testing random ideas without hypotheses. The 9 A/B test results showed that assumptions should not be made without testing, and things like removing images, simplifying forms, and adding social proof can significantly increase conversions contrary to initial expectations. The document emphasizes that testing is important for learning what actually works best rather than making assumptions.
CRO Cheat Sheet
This document provides a cheat sheet on conversion rate optimization (CRO). It defines CRO as changing website aspects to increase leads, sales, subscribers, etc. by understanding what visitors want and delivering that experience. The document recommends using plug-and-play CRO tools for easy testing of page variations. It outlines how to plan tests by prioritizing high-traffic pages and estimating potential impact. It also provides tips on patiently testing variations, analyzing results, making permanent changes if successful, and continually optimizing the website.
How to fortify UA strategy with creatives testing
SplitMetrics & AppAgent share advice on how to enhance user acquisition strategy with creatives testing: best practices, advice on hypotheses and winning even without a winner + thoughts on iOS14 & IDFA.
We discuss all these questions:
- Importance of creative testing in UA & some real success stories with KPIs boost
- How to test: golden rules of creative testing today
- Connecting the dots throughout the acquisition journey
- How to build hypotheses that provide valuable insights
- Where to test: most optimal platforms and formats
- How not to test: mistakes to avoid
- How to win without a winner: value of A/B tests without a winning variant
- What changes to expect with iOS 14 & IDFA deprecation
- Collaboration between the UA and creative teams
Analytics Academy 2017 Presentation Slides
The document introduces A/B testing and creating a culture of experimentation. It provides examples of A/B testing experiments conducted including comparing different page titles and formats. It discusses the benefits of A/B testing such as obtaining statistically validated results and inspiring organizational change by building a culture of experimentation.
How to know the impact of changes on audience reach - User and partner confer...
This document discusses methods for evaluating the long-term impact of changes on audience reach through digital analytics. It proposes looking at the daily share of returning visitors to test options against a baseline. While traditional A/B testing looks at immediate metrics like page views and clicks, this approach combines audience metrics to evaluate the mid-term effect on audience reach. The document outlines using a statistical significance test to determine if results are due to the product change or just noise. Tracking returning visitor share over time can provide insights about how changes impact audience development that typical A/B tests may miss.
A/B Testing for WordPress & Drupal
This document discusses experimentation and A/B testing. It provides an overview of what A/B testing is and how to effectively conduct experiments. Key points include:
- A/B testing involves comparing two variations of a webpage to see which performs better.
- To set up an experiment, you need analytics tools, a hypothesis to test, ways to create test variations, and metrics to analyze results.
- Case studies show how experiments can significantly impact goals like reducing returns or increasing signups.
- Platforms like Optimizely make experimentation easy for both technical and non-technical users.
Opticon 2015-Website Redesign Strategies
The document discusses strategies for website redesign. It includes presentations from several speakers on their processes for gathering user data, determining redesign goals, and using testing to validate redesigns. Tactics discussed include using analytics, click tracking, user feedback, and A/B testing tools to inform redesign decisions. Goals like conversion rates and key metrics to track are also covered. The importance of testing all stages of the redesign process is emphasized.
How to Effectively Experiment in PM by LendingTree Sr PM
Main takeaways:
- Why conduct experiments?
- How to run experiments?
- What to do with experiment results?
Small Design Tweaks That Bring Powerful Uplifts: How Groupon Uses EyeQuant
A step-by-step walkthrough of a Groupon landing page re-design that boosted conversion by 52% based on EyeQuant's instant design feedback.
Similar to 3 fatal-flaws-of-a-b-testing (20)
Mobile conversion optimization - Lightspeed Connect Event 2017
Mobile conversion optimization - Lightspeed Connect Event 2017
Milion Dollar Impact Through Metrics, Analytics & A/B Testing
Milion Dollar Impact Through Metrics, Analytics & A/B Testing
Understand A/B Testing in 9 use cases & 7 mistakes
Understand A/B Testing in 9 use cases & 7 mistakes
How to know the impact of changes on audience reach - User and partner confer...
How to know the impact of changes on audience reach - User and partner confer...
How to Effectively Experiment in PM by LendingTree Sr PM
How to Effectively Experiment in PM by LendingTree Sr PM
Small Design Tweaks That Bring Powerful Uplifts: How Groupon Uses EyeQuant
Small Design Tweaks That Bring Powerful Uplifts: How Groupon Uses EyeQuant
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Social media isn't just for cat videos anymore. It's a SHOPPING MALL generating a WHOPPING $1 TRILLION!
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A Guide to Planting and Caring for Your Land
The Green Corner sharesa guide to planting and caring for your land. For more details, visit: Tthegreencorner.com.sg.
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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Introducing Bliss Point by Tinuiti Webinar
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
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本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
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3 fatal-flaws-of-a-b-testing
- 1. A - B T E S T I N G 3 FATAL FLAWS OF Stop-And-Go Testing A-B TESTING IS A GOOD STARTING POINT BUT NOT A FINAL DESTINATION FOR YOUR CUSTOMER EXPERIENCE OPTIMIZATION JOURNEY A B Test Stop Test Digital commerce brands do not realize that visitor preferences are changing all the time. Therefore, even statistically confident results are going to produce only temporary results and very limited insights. Solution: continuous optimization # 1 D I S J O I N T E D P R O C E S S # 2 D I S J O I N T E D T R E A T M E N T S # 3 D I S J O I N T E D J O U R N E Y S Element-By-Element Testing Step-By-Step Testing Every element on the web page interacts - positively or negatively - with every other element of the web page. Running a sequence of A-B tests consisting of multi- element treatments does not provide interactive insights and it produces inconsistent results. Solution: multivariate optimization A customer's buying journey is a very interdependent consideration path. An action on one step requires different experiences on the next step. Running independent tests of different steps of the buying journey produces non-measurable and potentially false results. Solution: full-funnel progressive optimization.