The document discusses various methods for testing advertising strategies and optimizations, including draft and experimentation tests, scheduled A/B tests, and before/after tests. It provides examples of how each type of test could be used, such as testing landing pages with drafts and experiments, or measuring quality score changes through scheduled A/B tests. The document also outlines some common pitfalls to avoid in testing, such as not ensuring statistical significance or failing to account for factors outside the test that could influence results. Overall, the document promotes a data-driven approach to iterative testing of advertising performance.
SMX Advanced - June 2018 - Andreas Reiffen - CrealyticsCrealytics
Presented at SMX Advanced (Seattle, June 2018), Crealytics founder Andreas Reiffen discusses whether retargeting always offers the right approach for marketers. References the limitations and challenges of measuring for incrementality via Google Analytics; and offers a more effective testing approach.
Advanced Google Shopping: data insights from behind the scenesCrealytics
At SMX West, Crealytics CEO Andreas Reiffen, treated an audience to a presentation on Advanced Google Shopping, in the hope of addressing some of the biggest questions on the lips of PPC marketers today:
How should current changes in the Google Shopping economy affect my approach?
What impact does price have on performance and ranking?
How should I test my Google Shopping product images?
How can I ensure my product titles are performing?
Using Predictive Bidding to Escape the Seasonal TrapCrealytics
Every year, PPC managers are faced with the same situation: as soon as the weather warms up, consumers tend to immediately stop buying winter clothes. As a result, bid management inevitably hits a wall for certain periods of time.
This is because many bid management algorithms are derived from retrospective performance data. Calculating optimal bids based on recent performance is a powerful approach for most bid management scenarios. However, retrospective bidding will lead to a dead end when consumer demand changes quickly. In the end, past performance drivers may remain in hibernation and advertisers are doomed to miss out on potential profits once seasonal conditions change – unless these keywords see a significant increase in their Max CPCs.
I will describe to you two simple procedures that have already helped one of our clients in the fashion industry to escape this seasonal trap after updating their product range to spring/summer.
Advanced Strategies to get your Google Shopping Campaigns to the Next Level -...agentura KOFEIN s.r.o.
Prezentace o strategiích pro reklamní kampaně Google Nákupy v AdWords.
Prezentující: Andreas Reiffen (CEO @ crealytics)
Prezentace z PPC OFFLINE #9
30. 1. 2018, Praha - PVA Letňany
Video záznam přednášky zde: Připravujeme
Více o PPC OFFLINE na http://www.ppcoffline.cz
Porádáno agenturou KOFEIN: http://www.kofein.cz
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: The Mad Scientists of Paid Search. PRESENTATION: Advanced Google Shopping - Given by Andreas Reiffen, @crealytics - Crealytics, CEO. #SMX #11B
SMX Advanced - June 2018 - Andreas Reiffen - CrealyticsCrealytics
Presented at SMX Advanced (Seattle, June 2018), Crealytics founder Andreas Reiffen discusses whether retargeting always offers the right approach for marketers. References the limitations and challenges of measuring for incrementality via Google Analytics; and offers a more effective testing approach.
Advanced Google Shopping: data insights from behind the scenesCrealytics
At SMX West, Crealytics CEO Andreas Reiffen, treated an audience to a presentation on Advanced Google Shopping, in the hope of addressing some of the biggest questions on the lips of PPC marketers today:
How should current changes in the Google Shopping economy affect my approach?
What impact does price have on performance and ranking?
How should I test my Google Shopping product images?
How can I ensure my product titles are performing?
Using Predictive Bidding to Escape the Seasonal TrapCrealytics
Every year, PPC managers are faced with the same situation: as soon as the weather warms up, consumers tend to immediately stop buying winter clothes. As a result, bid management inevitably hits a wall for certain periods of time.
This is because many bid management algorithms are derived from retrospective performance data. Calculating optimal bids based on recent performance is a powerful approach for most bid management scenarios. However, retrospective bidding will lead to a dead end when consumer demand changes quickly. In the end, past performance drivers may remain in hibernation and advertisers are doomed to miss out on potential profits once seasonal conditions change – unless these keywords see a significant increase in their Max CPCs.
I will describe to you two simple procedures that have already helped one of our clients in the fashion industry to escape this seasonal trap after updating their product range to spring/summer.
Advanced Strategies to get your Google Shopping Campaigns to the Next Level -...agentura KOFEIN s.r.o.
Prezentace o strategiích pro reklamní kampaně Google Nákupy v AdWords.
Prezentující: Andreas Reiffen (CEO @ crealytics)
Prezentace z PPC OFFLINE #9
30. 1. 2018, Praha - PVA Letňany
Video záznam přednášky zde: Připravujeme
Více o PPC OFFLINE na http://www.ppcoffline.cz
Porádáno agenturou KOFEIN: http://www.kofein.cz
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: The Mad Scientists of Paid Search. PRESENTATION: Advanced Google Shopping - Given by Andreas Reiffen, @crealytics - Crealytics, CEO. #SMX #11B
SMX London – Reverse Engineering Google ShoppingCrealytics
Reverse Engineering Google Shopping
Google Shopping delivers great results, but many AdWords advertisers haven't found ways to differentiate themselves from the competition. So how to escape from mediocrity?
We setup tests, analysed data from Shopping Campaigns across the globe and will provide our results and actionable insights within these slide:
1. How does bidding impact the click volume, search query impressions, traffic quality and ROI?
2. How do Google Shopping campaign priorities influence your performance?
3. Should you really spend time optimising product descriptions in your feed?
4. How important is the correct categorisation of your products (Google Product Category) in the feed?
5. How does Shopping react when you rewrite your product titles?
Enjoy!
The 2017 eCommerce Marketer's Virtual Summit - Optimizing Your Key Conversion...Trustpilot
Trustpilot was featured in The 2017 eCommerce Marketer's Virtual Summit. We offered 5 outside-of-the-box elements to consider working into your conversion testing, with tactical tips, real-world examples, and benchmarked results from other companies. We also briefly covered some common pitfalls of today’s A/B testing protocol to ensure your testing provides clean, actionable results.
Turning Google Analytics into a Webmaster's Tool Box - Brighton SEO - April 2013Koozai
Anna Lewis highlights the various ways in which Google Analytics can be used by Webmasters to review important data and make more informed decisions about their website in order to improve results.
For more information visit http://www.koozai.com
How to make your PPC campaigns more efficient using targeted segmentationCrealytics
Delivering Google AdWords campaigns without differentiating them first will result in a large number of ads being placed. However, your conversion rates will only improve if you also effectively limit your target groups – which will also spare your budget. The current trend is moving towards increasingly specific segmentation. In this slide set, we’ll introduce you to some of these trends.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Conversion Rates & The Law of Diminishing Astonishment. PRESENTATION: Your Conversion Optimization Idea Engine - Given by Chris Goward, @chrisgoward - WiderFunnel, CEO & Founder. #SMX #31C
Top 5 Game-Changing PPC Strategies to Implement TodayTinuiti
Topics Discussed:
Google Shopping Product Feed Optimization Tactics
Funneling Consumer Searches Through ISO Campaigns
Bid Optimization Tactics & Automatization
Leveraging RLSAs to Upsell & Re-target Shoppers
Your product Mix & How to Leverage for Increased Performance
Live Q&A
Live Q&A Broadcast: Maximizing Your Vendor Relationship with AmazonTinuiti
For many brands, the relationship with Amazon is purely transactional – PO’s predictably come and go like clockwork. Yet few brands approach Amazon as the huge growth opportunity that it is by taking more control over sales performance and investing in the right marketing programs.
How to Create Amazon Advertising Campaigns Without Targeting Any KeywordsDaytodayebay
Traditionally Amazon Advertising has been focussed on keywords until very recently when they rolled out Product Targeting and Category Targeting. I have successfully tested both and found they can be better than keywords targeted ads.
Find out more -- https://www.daytodayebay.co.uk/
Topic: Google Shopping & Product Listing Ads: How To Compete in a Crowded Retail Space
- How to optimise Google’s Merchant Centre feeds
- The importance of monitoring the feed for potential issues
- Ways to use custom attributes to improve campaign performance
- The benefits of automated feeds incorporating schema mark-up
- How to optimise Google’s PLA campaigns
- Some of the latest features launches for PLA’s
Live Broadcast: How to Drive Google Shopping Results via Product Feed Optimiz...Tinuiti
In this CPC Strategy event, Jason Bell – one of our in-house product feed experts – will demonstrate underutilized tactics that will not only improve the quality of your product data, but also help drive a more profitable Shopping strategy.
Advanced Amazon Advertising Strategies for 2019Tinuiti
Amazon is experiencing steady year over year growth and increasing competition within the Amazon Ad landscape. For brands to reach customers it now requires sophisticated advertising strategies that are scalable and
will outlast competitors.
We’ll be covering the latest updates on Amazon Advertising, marketing tactics, and best practices. CPC Strategy now part of Elite SEM speakers will unpack how Amazon’s different ad types work together in the Amazon Advertising Funnel.
What You Can Expect:
-Latest Updates You Need to Know About Amazon Advertising
-Amazon DSP Retargeting & Prospecting Tactics
-New Targeting Options for Sponsored Products Ads
-Effective Amazon Creative to Enhance Your Product Page
-Amazon Expert Predictions for 2019
In this 60-minute course for sellers who have access to Vendor Central/AMS, CPC Strategy’s Marketplace Channel Analyst, David Cooley, will dive into how to leverage AMS & strategies behind the 3 ad types.
This presentation, briefly explains you Amazons A9 algorithm. Amazons algorithm A9
decides which product recommendations to make by using the data from the hundreds of thousands queries that people have already made, customer shopping preferences, past purchases and many other factors.
Azisst can help Amazon sellers drive customer traffic directly to their Amazon listings through Off Amazon Promotion (OffAM). from its readymade infrastructure of 100+ resources. With Off Amazon Promotion in addition to your sponsored ADs on Amazon, Azisst can help you surge ahead of your competition on Prime Day 2018.
Amazon Marketing Services: The Tool You Need This Holiday SeasonTinuiti
Over 1 billion items were sold on Amazon this past holiday season. The sheer volume of searches and transactions presents Amazon Sellers an incredible opportunity to maximize revenue and finish 2017 off strong. But how exactly do you make your products and advertising campaigns stand out from the thousands of other vendors in the marketplace?
Don’t Miss Out - David Cooley, Manager of Marketplace Strategy at CPC Strategy will cover how vendors can leverage AMS to improve product visibility, drive sales, and get the most out of Amazon.
Test Everything: TrustRadius Delivers Customer Value with ExperimentationOptimizely
When done right, experimentation can help you validate the product you’re building and create winning customer experiences. And it doesn’t take a big engineering team to make this happen.
TrustRadius, the most trusted review site for business technology, uses experimentation to build an online community through website and server-side experimentation. The small but mighty TrustRadius team runs experiments throughout the buyer’s journey to engage different user personas and understand outcomes in real-time.
Watch the webinar recording featuring Rilo Stark, product manager at TrustRadius, and Jack Peden, senior software engineer, to understand their data-driven experimentation strategy and how TrustRadius uses Optimizely Web and Full Stack products to tailor experiences to different customer segments and mitigate risk through A/B/N and painted door tests.
Interested in learning how Optimizely’s latest innovations can help to amplify your testing program? Learn more about how our advanced features and functionality can enable you to uncover breakthrough customer experiences and drive ROI. You will walk away with a better understanding of the advanced capabilities of the platform and tangible ways to bring your experimentation program to the next level.
SMX London – Reverse Engineering Google ShoppingCrealytics
Reverse Engineering Google Shopping
Google Shopping delivers great results, but many AdWords advertisers haven't found ways to differentiate themselves from the competition. So how to escape from mediocrity?
We setup tests, analysed data from Shopping Campaigns across the globe and will provide our results and actionable insights within these slide:
1. How does bidding impact the click volume, search query impressions, traffic quality and ROI?
2. How do Google Shopping campaign priorities influence your performance?
3. Should you really spend time optimising product descriptions in your feed?
4. How important is the correct categorisation of your products (Google Product Category) in the feed?
5. How does Shopping react when you rewrite your product titles?
Enjoy!
The 2017 eCommerce Marketer's Virtual Summit - Optimizing Your Key Conversion...Trustpilot
Trustpilot was featured in The 2017 eCommerce Marketer's Virtual Summit. We offered 5 outside-of-the-box elements to consider working into your conversion testing, with tactical tips, real-world examples, and benchmarked results from other companies. We also briefly covered some common pitfalls of today’s A/B testing protocol to ensure your testing provides clean, actionable results.
Turning Google Analytics into a Webmaster's Tool Box - Brighton SEO - April 2013Koozai
Anna Lewis highlights the various ways in which Google Analytics can be used by Webmasters to review important data and make more informed decisions about their website in order to improve results.
For more information visit http://www.koozai.com
How to make your PPC campaigns more efficient using targeted segmentationCrealytics
Delivering Google AdWords campaigns without differentiating them first will result in a large number of ads being placed. However, your conversion rates will only improve if you also effectively limit your target groups – which will also spare your budget. The current trend is moving towards increasingly specific segmentation. In this slide set, we’ll introduce you to some of these trends.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Conversion Rates & The Law of Diminishing Astonishment. PRESENTATION: Your Conversion Optimization Idea Engine - Given by Chris Goward, @chrisgoward - WiderFunnel, CEO & Founder. #SMX #31C
Top 5 Game-Changing PPC Strategies to Implement TodayTinuiti
Topics Discussed:
Google Shopping Product Feed Optimization Tactics
Funneling Consumer Searches Through ISO Campaigns
Bid Optimization Tactics & Automatization
Leveraging RLSAs to Upsell & Re-target Shoppers
Your product Mix & How to Leverage for Increased Performance
Live Q&A
Live Q&A Broadcast: Maximizing Your Vendor Relationship with AmazonTinuiti
For many brands, the relationship with Amazon is purely transactional – PO’s predictably come and go like clockwork. Yet few brands approach Amazon as the huge growth opportunity that it is by taking more control over sales performance and investing in the right marketing programs.
How to Create Amazon Advertising Campaigns Without Targeting Any KeywordsDaytodayebay
Traditionally Amazon Advertising has been focussed on keywords until very recently when they rolled out Product Targeting and Category Targeting. I have successfully tested both and found they can be better than keywords targeted ads.
Find out more -- https://www.daytodayebay.co.uk/
Topic: Google Shopping & Product Listing Ads: How To Compete in a Crowded Retail Space
- How to optimise Google’s Merchant Centre feeds
- The importance of monitoring the feed for potential issues
- Ways to use custom attributes to improve campaign performance
- The benefits of automated feeds incorporating schema mark-up
- How to optimise Google’s PLA campaigns
- Some of the latest features launches for PLA’s
Live Broadcast: How to Drive Google Shopping Results via Product Feed Optimiz...Tinuiti
In this CPC Strategy event, Jason Bell – one of our in-house product feed experts – will demonstrate underutilized tactics that will not only improve the quality of your product data, but also help drive a more profitable Shopping strategy.
Advanced Amazon Advertising Strategies for 2019Tinuiti
Amazon is experiencing steady year over year growth and increasing competition within the Amazon Ad landscape. For brands to reach customers it now requires sophisticated advertising strategies that are scalable and
will outlast competitors.
We’ll be covering the latest updates on Amazon Advertising, marketing tactics, and best practices. CPC Strategy now part of Elite SEM speakers will unpack how Amazon’s different ad types work together in the Amazon Advertising Funnel.
What You Can Expect:
-Latest Updates You Need to Know About Amazon Advertising
-Amazon DSP Retargeting & Prospecting Tactics
-New Targeting Options for Sponsored Products Ads
-Effective Amazon Creative to Enhance Your Product Page
-Amazon Expert Predictions for 2019
In this 60-minute course for sellers who have access to Vendor Central/AMS, CPC Strategy’s Marketplace Channel Analyst, David Cooley, will dive into how to leverage AMS & strategies behind the 3 ad types.
This presentation, briefly explains you Amazons A9 algorithm. Amazons algorithm A9
decides which product recommendations to make by using the data from the hundreds of thousands queries that people have already made, customer shopping preferences, past purchases and many other factors.
Azisst can help Amazon sellers drive customer traffic directly to their Amazon listings through Off Amazon Promotion (OffAM). from its readymade infrastructure of 100+ resources. With Off Amazon Promotion in addition to your sponsored ADs on Amazon, Azisst can help you surge ahead of your competition on Prime Day 2018.
Amazon Marketing Services: The Tool You Need This Holiday SeasonTinuiti
Over 1 billion items were sold on Amazon this past holiday season. The sheer volume of searches and transactions presents Amazon Sellers an incredible opportunity to maximize revenue and finish 2017 off strong. But how exactly do you make your products and advertising campaigns stand out from the thousands of other vendors in the marketplace?
Don’t Miss Out - David Cooley, Manager of Marketplace Strategy at CPC Strategy will cover how vendors can leverage AMS to improve product visibility, drive sales, and get the most out of Amazon.
Test Everything: TrustRadius Delivers Customer Value with ExperimentationOptimizely
When done right, experimentation can help you validate the product you’re building and create winning customer experiences. And it doesn’t take a big engineering team to make this happen.
TrustRadius, the most trusted review site for business technology, uses experimentation to build an online community through website and server-side experimentation. The small but mighty TrustRadius team runs experiments throughout the buyer’s journey to engage different user personas and understand outcomes in real-time.
Watch the webinar recording featuring Rilo Stark, product manager at TrustRadius, and Jack Peden, senior software engineer, to understand their data-driven experimentation strategy and how TrustRadius uses Optimizely Web and Full Stack products to tailor experiences to different customer segments and mitigate risk through A/B/N and painted door tests.
Interested in learning how Optimizely’s latest innovations can help to amplify your testing program? Learn more about how our advanced features and functionality can enable you to uncover breakthrough customer experiences and drive ROI. You will walk away with a better understanding of the advanced capabilities of the platform and tangible ways to bring your experimentation program to the next level.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Flash Series: Using Ad Testing Data To Set Up Foolproof TestsHanapin Marketing
Ads are the only part of a PPC account that a searcher actually sees. If your ads are poorly written, then you either won’t get traffic or the wrong type of traffic. There’s only one way to know which offer or ad is best for your account: by testing it!
In this presentation, Google AdWords Guru and Founder of Certified Knowledge, Brad Geddes, discusses how to work with ad testing data to set up tests, how and when to end tests, and how to choose your metrics.
You’ll get expert-level PPC tips like:
*The types and uses of different text ad tests
*Examples of ad tests with results
*Determining your segments and defining your metrics
How to Keep Up Your Creative Testing After Budget CutsTinuiti
Zero- and first-party data isn’t going anywhere – and while you know that, you may not have a comprehensive strategy for it yet. You’ve probably spotted inefficiencies across your messaging channels and are keen to convert that into opportunities to optimize for conversions – but you haven’t gotten there yet. And, like all marketers, you’re also likely highly concerned with getting the most performance out of every dollar you spend.
All of the above elements of lifecycle marketing are no longer just nice-to-have, but a need-to-have in order to succeed now and future proof your strategy.
The good news is that our experts know how to navigate these challenges and opportunities and partnered with some of our favorite industry experts to share their insights.
REV UP 360: Rev up your ROI with Conversion Testing - Andy BattenAMA Colorado
Andy is the Director, Digital Analytics & Optimization at Red Door. He has nearly nine years of experience in the field of web analytics, having used a variety of tools including WebTrends, Google Analytics, Adobe SiteCatalyst, and for those that remember…Sawmill log file analytics. Andy’s work in digital analytics has allowed him to work across a variety of industries for numerous clients including The Denver Post, LA Daily News, CenturyLink, Seagate, Bosch/Thermador and Rubio’s Fresh Mexican Grill. Andy now manages the team of digital analysts at Red Door, developing insights and recommendations from clickstream, search, social, and qualitative data.
Connect with him at @apbatten, abatten@reddoor.biz, www.reddoor.biz
Accurate A/B tests can make a huge difference to the performance of your website. These slides will teach you how you can test ideas, copy, and designs without major investment in infrastructure. Optimizely partners with the Pantheon team to explain why A/B testing is essential to the success of your and your clients’ websites.
Beyond the Primary KPI: Leveraging Bad Test Results | Masters of Conversion b...VWO
One of the main concerns of conversion optimization professionals and their clients is the defined KPI (key performance indicator) of the test. If you are exclusively keeping an eye on one data point, it can easily muddle your insight. This can add to frustrations and the team may lose confidence in the process.
There's value in a failed experiment.
This talk by Christopher Nolan of Shipbob will give you an understanding of segregating good and "bad" test results through deeper analysis. He will share practical examples from his years of experience of working previously with Conversion Sciences, BigCommerce, and now Shipbob.
Webinar_ Demystifying A_B Testing_ Simplified Success for Your Campaigns (1).pdfVWO
Have you ever felt overwhelmed by complex ideas that obscure the clarity of your next steps? If so, this session will come as a sigh of relief. This webinar addresses intricate campaign steps that might escape notice but are crucial for the success of a program. If implemented successfully, you will see the reflections of these learnings in your campaign approach – gaining the ability to extract insights and build iterations on top of them for future campaign ROI.
Our experienced Tinuiti Lifecycle Marketing Strategist, Heidi Pauer, will expertly guide you through the process, ensuring actionable insights that are not only relevant now but also bring fruition to your business in the long run.
Clover Rings Up Digital Growth to Drive ExperimentationOptimizely
Clover's Digital Growth team is responsible for optimizing the merchant's digital experience and they rely on experimentation to guide digital decision-making. This enables them to quickly learn and measure what changes deliver the best outcomes for users.
Join us with Lead Product Manager of Growth, Monil Shah, to learn how Clover:
- Increased digital conversions amongst merchants with an investment in experimentation
- Grew experiment velocity by 4x after replacing Adobe Target
- Designed a framework to efficiently capture and prioritize test ideas, and roll out winners
This webinar aims to show you how to avoid the common pitfalls that can affect your conversion rate optimization strategy. At the end of this webinar you will be able to:
1) Use A/B Testing best practices to get the most out of it
2) Identify the common mistakes preemptively
3) Appreciate how A/B Testing fits your whole conversion rate optimization strategy (based on real cases, such as Swedoffice and Spotify)
hosted by Simon Dahla from Conversionista Sweden and Martijn Janssen, Partner Manager Optimizely
How to fortify UA strategy with creatives testingSplitMetrics
SplitMetrics & AppAgent share advice on how to enhance user acquisition strategy with creatives testing: best practices, advice on hypotheses and winning even without a winner + thoughts on iOS14 & IDFA.
We discuss all these questions:
- Importance of creative testing in UA & some real success stories with KPIs boost
- How to test: golden rules of creative testing today
- Connecting the dots throughout the acquisition journey
- How to build hypotheses that provide valuable insights
- Where to test: most optimal platforms and formats
- How not to test: mistakes to avoid
- How to win without a winner: value of A/B tests without a winning variant
- What changes to expect with iOS 14 & IDFA deprecation
- Collaboration between the UA and creative teams
A/B testing is split-testing between two different variants – labeled A and B. This technique allows the advertiser to determine the under performing and outperforming factors of your two separate ads.
A primer on AB testing and it's application in ecommerce. A necessary tool in every product manager's arsenal. Covers the principles behind setting up a good test and the statistical tools required to analyze results.
Exploiting The Intersection of PPC and CRO - HeroConf 2017Workshop Digital
Andrew Miller's presentation from April 2017 at HeroConf in Los Angeles covers the intersection of Pay Per Click advertising and Conversion Rate Optimization.
A primer on how ab testing can be set-up for success in an e-commerce environment. Includes guidelines of how to set-up ab tests including hypotheses definition, sample size determination, statistical testing and avoiding bias that can come in any experiment's set-up
Effizientere SEA-Kampagnen durch gezielte SegmentierungCrealytics
Wer seine Google-AdWords-Kampagnen undifferenziert ausspielt, schaltet in erster Linie viele Anzeigen in kurzer Zeit. Doch erst die sinnvolle Eingrenzung der Zielgruppe sorgt für interessante Conversion-Rates und schont gleichzeitig das Budget. Der Trend geht zu immer spezifischeren Segmentierungen. Wir stellen einige dieser Trends dar und zeigen, welche Möglichkeiten diese bieten.
Mit Predictive Bidding durch den SaisonwechselCrealytics
Es ist doch jedes Jahr das Gleiche: wenn mit den ersten frühlingshaften Tagen des Jahres plötzlich die Nachfrage nach warmen Jacken und anderer Wintermode wegbricht, führt Bid Management meist in eine Sackgasse.
Der Grund hierfür ist, dass viele Bid-Management-Algorithmen Gebote auf den Daten der Vorwochen berechnen. Zwar stellt diese Methode für die meisten Szenarien eine sehr gute Möglichkeit dar, die Performance der eigenen Kampagnen zu optimieren. Sie führt allerdings häufig dann in die Irre, wenn sich die Kundennachfrage „plötzlich“ aufgrund der saisonalen Nachfrage ändert. Letztlich werden diejenigen Keywords nicht oder erst mit erheblicher Verspätung reaktiviert, die eigentlich zu den hochprofitablen Performance-Treibern der neuen Saison gehören – und günstige Klicks sowie potentielle Verkäufe bleiben aus.
Mit dieser Methode der Gebotsoptimierung könnt Ihr saisonale Stolperfallen beim Sortimentswechsel umgehen und die Performance in Google AdWords steigern.
Einen ausführlichen Beitrag zum Thema gibt es zudem auf unserem Blog: http://wp.me/p2sCc7-2DX
How to Write, Test and Optimise Effective AdWords Ad CopiesCrealytics
A great AdWords ad is the doorstep to your online shop. They should be outstanding and relevant in order to perfectly reflect the search query and wow the users. To achieve this, Andreas Reiffen, CEO of crealytics, presents several options. Amongst others are value propositions, call-to-actions and promotions.
Packende AdWords-Anzeigentexte erstellen, testen und optimierenCrealytics
Eine gute AdWords-Anzeige ist die Türschwelle zu Ihrem Online Shop. Sie sollte packend und relevant sein, um die Suchanfrage perfekt widerzuspiegeln und den Nutzer für Ihren Shop zu begeistern. Um das zu erreichen, gibt es unterschiedliche Möglichkeiten, die Ihnen Andreas Reiffen, CEO der crealytics GmbH, in seiner Präsentation aufzeigt. Dabei geht er unter anderem auf Value Propositions, Call-to-Actions und Promotions ein.
Unleash Unlimited Potential with One-Time Purchase
BoxLang is more than just a language; it's a community. By choosing a Visionary License, you're not just investing in your success, you're actively contributing to the ongoing development and support of BoxLang.
Understanding Globus Data Transfers with NetSageGlobus
NetSage is an open privacy-aware network measurement, analysis, and visualization service designed to help end-users visualize and reason about large data transfers. NetSage traditionally has used a combination of passive measurements, including SNMP and flow data, as well as active measurements, mainly perfSONAR, to provide longitudinal network performance data visualization. It has been deployed by dozens of networks world wide, and is supported domestically by the Engagement and Performance Operations Center (EPOC), NSF #2328479. We have recently expanded the NetSage data sources to include logs for Globus data transfers, following the same privacy-preserving approach as for Flow data. Using the logs for the Texas Advanced Computing Center (TACC) as an example, this talk will walk through several different example use cases that NetSage can answer, including: Who is using Globus to share data with my institution, and what kind of performance are they able to achieve? How many transfers has Globus supported for us? Which sites are we sharing the most data with, and how is that changing over time? How is my site using Globus to move data internally, and what kind of performance do we see for those transfers? What percentage of data transfers at my institution used Globus, and how did the overall data transfer performance compare to the Globus users?
In 2015, I used to write extensions for Joomla, WordPress, phpBB3, etc and I ...Juraj Vysvader
In 2015, I used to write extensions for Joomla, WordPress, phpBB3, etc and I didn't get rich from it but it did have 63K downloads (powered possible tens of thousands of websites).
Providing Globus Services to Users of JASMIN for Environmental Data AnalysisGlobus
JASMIN is the UK’s high-performance data analysis platform for environmental science, operated by STFC on behalf of the UK Natural Environment Research Council (NERC). In addition to its role in hosting the CEDA Archive (NERC’s long-term repository for climate, atmospheric science & Earth observation data in the UK), JASMIN provides a collaborative platform to a community of around 2,000 scientists in the UK and beyond, providing nearly 400 environmental science projects with working space, compute resources and tools to facilitate their work. High-performance data transfer into and out of JASMIN has always been a key feature, with many scientists bringing model outputs from supercomputers elsewhere in the UK, to analyse against observational or other model data in the CEDA Archive. A growing number of JASMIN users are now realising the benefits of using the Globus service to provide reliable and efficient data movement and other tasks in this and other contexts. Further use cases involve long-distance (intercontinental) transfers to and from JASMIN, and collecting results from a mobile atmospheric radar system, pushing data to JASMIN via a lightweight Globus deployment. We provide details of how Globus fits into our current infrastructure, our experience of the recent migration to GCSv5.4, and of our interest in developing use of the wider ecosystem of Globus services for the benefit of our user community.
Software Engineering, Software Consulting, Tech Lead.
Spring Boot, Spring Cloud, Spring Core, Spring JDBC, Spring Security,
Spring Transaction, Spring MVC,
Log4j, REST/SOAP WEB-SERVICES.
Why React Native as a Strategic Advantage for Startup Innovation.pdfayushiqss
Do you know that React Native is being increasingly adopted by startups as well as big companies in the mobile app development industry? Big names like Facebook, Instagram, and Pinterest have already integrated this robust open-source framework.
In fact, according to a report by Statista, the number of React Native developers has been steadily increasing over the years, reaching an estimated 1.9 million by the end of 2024. This means that the demand for this framework in the job market has been growing making it a valuable skill.
But what makes React Native so popular for mobile application development? It offers excellent cross-platform capabilities among other benefits. This way, with React Native, developers can write code once and run it on both iOS and Android devices thus saving time and resources leading to shorter development cycles hence faster time-to-market for your app.
Let’s take the example of a startup, which wanted to release their app on both iOS and Android at once. Through the use of React Native they managed to create an app and bring it into the market within a very short period. This helped them gain an advantage over their competitors because they had access to a large user base who were able to generate revenue quickly for them.
Check out the webinar slides to learn more about how XfilesPro transforms Salesforce document management by leveraging its world-class applications. For more details, please connect with sales@xfilespro.com
If you want to watch the on-demand webinar, please click here: https://www.xfilespro.com/webinars/salesforce-document-management-2-0-smarter-faster-better/
Field Employee Tracking System| MiTrack App| Best Employee Tracking Solution|...informapgpstrackings
Keep tabs on your field staff effortlessly with Informap Technology Centre LLC. Real-time tracking, task assignment, and smart features for efficient management. Request a live demo today!
For more details, visit us : https://informapuae.com/field-staff-tracking/
Large Language Models and the End of ProgrammingMatt Welsh
Talk by Matt Welsh at Craft Conference 2024 on the impact that Large Language Models will have on the future of software development. In this talk, I discuss the ways in which LLMs will impact the software industry, from replacing human software developers with AI, to replacing conventional software with models that perform reasoning, computation, and problem-solving.
Experience our free, in-depth three-part Tendenci Platform Corporate Membership Management workshop series! In Session 1 on May 14th, 2024, we began with an Introduction and Setup, mastering the configuration of your Corporate Membership Module settings to establish membership types, applications, and more. Then, on May 16th, 2024, in Session 2, we focused on binding individual members to a Corporate Membership and Corporate Reps, teaching you how to add individual members and assign Corporate Representatives to manage dues, renewals, and associated members. Finally, on May 28th, 2024, in Session 3, we covered questions and concerns, addressing any queries or issues you may have.
For more Tendenci AMS events, check out www.tendenci.com/events
Globus Connect Server Deep Dive - GlobusWorld 2024Globus
We explore the Globus Connect Server (GCS) architecture and experiment with advanced configuration options and use cases. This content is targeted at system administrators who are familiar with GCS and currently operate—or are planning to operate—broader deployments at their institution.
Strategies for Successful Data Migration Tools.pptxvarshanayak241
Data migration is a complex but essential task for organizations aiming to modernize their IT infrastructure and leverage new technologies. By understanding common challenges and implementing these strategies, businesses can achieve a successful migration with minimal disruption. Data Migration Tool like Ask On Data play a pivotal role in this journey, offering features that streamline the process, ensure data integrity, and maintain security. With the right approach and tools, organizations can turn the challenge of data migration into an opportunity for growth and innovation.
First Steps with Globus Compute Multi-User EndpointsGlobus
In this presentation we will share our experiences around getting started with the Globus Compute multi-user endpoint. Working with the Pharmacology group at the University of Auckland, we have previously written an application using Globus Compute that can offload computationally expensive steps in the researcher's workflows, which they wish to manage from their familiar Windows environments, onto the NeSI (New Zealand eScience Infrastructure) cluster. Some of the challenges we have encountered were that each researcher had to set up and manage their own single-user globus compute endpoint and that the workloads had varying resource requirements (CPUs, memory and wall time) between different runs. We hope that the multi-user endpoint will help to address these challenges and share an update on our progress here.
Modern design is crucial in today's digital environment, and this is especially true for SharePoint intranets. The design of these digital hubs is critical to user engagement and productivity enhancement. They are the cornerstone of internal collaboration and interaction within enterprises.
Designing for Privacy in Amazon Web ServicesKrzysztofKkol1
Data privacy is one of the most critical issues that businesses face. This presentation shares insights on the principles and best practices for ensuring the resilience and security of your workload.
Drawing on a real-life project from the HR industry, the various challenges will be demonstrated: data protection, self-healing, business continuity, security, and transparency of data processing. This systematized approach allowed to create a secure AWS cloud infrastructure that not only met strict compliance rules but also exceeded the client's expectations.
Code reviews are vital for ensuring good code quality. They serve as one of our last lines of defense against bugs and subpar code reaching production.
Yet, they often turn into annoying tasks riddled with frustration, hostility, unclear feedback and lack of standards. How can we improve this crucial process?
In this session we will cover:
- The Art of Effective Code Reviews
- Streamlining the Review Process
- Elevating Reviews with Automated Tools
By the end of this presentation, you'll have the knowledge on how to organize and improve your code review proces
Your Digital Assistant.
Making complex approach simple. Straightforward process saves time. No more waiting to connect with people that matter to you. Safety first is not a cliché - Securely protect information in cloud storage to prevent any third party from accessing data.
Would you rather make your visitors feel burdened by making them wait? Or choose VizMan for a stress-free experience? VizMan is an automated visitor management system that works for any industries not limited to factories, societies, government institutes, and warehouses. A new age contactless way of logging information of visitors, employees, packages, and vehicles. VizMan is a digital logbook so it deters unnecessary use of paper or space since there is no requirement of bundles of registers that is left to collect dust in a corner of a room. Visitor’s essential details, helps in scheduling meetings for visitors and employees, and assists in supervising the attendance of the employees. With VizMan, visitors don’t need to wait for hours in long queues. VizMan handles visitors with the value they deserve because we know time is important to you.
Feasible Features
One Subscription, Four Modules – Admin, Employee, Receptionist, and Gatekeeper ensures confidentiality and prevents data from being manipulated
User Friendly – can be easily used on Android, iOS, and Web Interface
Multiple Accessibility – Log in through any device from any place at any time
One app for all industries – a Visitor Management System that works for any organisation.
Stress-free Sign-up
Visitor is registered and checked-in by the Receptionist
Host gets a notification, where they opt to Approve the meeting
Host notifies the Receptionist of the end of the meeting
Visitor is checked-out by the Receptionist
Host enters notes and remarks of the meeting
Customizable Components
Scheduling Meetings – Host can invite visitors for meetings and also approve, reject and reschedule meetings
Single/Bulk invites – Invitations can be sent individually to a visitor or collectively to many visitors
VIP Visitors – Additional security of data for VIP visitors to avoid misuse of information
Courier Management – Keeps a check on deliveries like commodities being delivered in and out of establishments
Alerts & Notifications – Get notified on SMS, email, and application
Parking Management – Manage availability of parking space
Individual log-in – Every user has their own log-in id
Visitor/Meeting Analytics – Evaluate notes and remarks of the meeting stored in the system
Visitor Management System is a secure and user friendly database manager that records, filters, tracks the visitors to your organization.
"Secure Your Premises with VizMan (VMS) – Get It Now"
Globus Compute wth IRI Workflows - GlobusWorld 2024Globus
As part of the DOE Integrated Research Infrastructure (IRI) program, NERSC at Lawrence Berkeley National Lab and ALCF at Argonne National Lab are working closely with General Atomics on accelerating the computing requirements of the DIII-D experiment. As part of the work the team is investigating ways to speedup the time to solution for many different parts of the DIII-D workflow including how they run jobs on HPC systems. One of these routes is looking at Globus Compute as a way to replace the current method for managing tasks and we describe a brief proof of concept showing how Globus Compute could help to schedule jobs and be a tool to connect compute at different facilities.
2. #SMX #13B @AndreasReiffen
About…
• Data-driven online advertising strategist
• Online retail expert
• Entrepreneur
• Over €3 billion in customer revenues last
year
• SaaS product for Google Shopping &
Search
• 130 true experts in their field
• Offices in Germany & UK, new office in
NYC
… me … crealytics & camato
3. #SMX #13B @AndreasReiffen
ALL aspects of testing? At least some I hope!
2 Types of testing to take
performance to the next
level?
Testing is more than
finding the perfect ad
copy.
5 Common pit falls
Depending on the
setup and the
analysis tests can tell
very different stories
3 Methods & tools to
use for successful
testing
5. #SMX #13B @AndreasReiffen
1 2 3 4
Drafts and
Experiments
Scheduled A/B
tests
Before/ After tests Further tools for
testing
These are our recommended methods
6. #SMX #13B @AndreasReiffen
Draft & experiments is the most diverse
testing tool for almost everything
Structural
Tests that change the structure
within a campaign
• Ads
• Landing Pages
• MatchTypes
Bidding
Tests that influence bidding of some
sort
• Bids
• Modifiers
• Device
• Ad schedule
• Geo-Targeting
• Strategies
• eCPC
• Target CPA
Features
Changes within features added to a
campaign
• RLSA
• Ad Extensions
• Sitelinks
• Etc.
Drafts and Experiments allow you to test almost anything within a campaign.
Unfortunately this feature is currently not available for Shopping campaigns.
1
9. #SMX #13B @AndreasReiffen
A/B test landing page with drafts & experiments
for conversion rate
1
Test not successful:The original landing pages lead to a higher Conversion Rate.
Setup: Create an Experiment, change only landing pages
Analysis: Keep track of top line performance using automatic scorecard displayed in the Experiment
campaign. Nonetheless, always take a deepdive into performance after finishing the experiment to
rule out any irregularities
10. #SMX #13B @AndreasReiffen
Manually scheduled A/B tests
still have some use cases
Search terms
Tests where the query composition is
important
• MatchType changes
• Negative changes
Cross campaign
Tests that have to be tested across
different campaigns
• Quality Score development in new
accounts/ campaigns
Shopping
Any of the tests you can use D&E for
inText ads
• Structure
• Bidding
• Features
What ever can‘t be achieved through D&E
Use this scheduling to avoid cannibalization while still being independent from seasonality
2
11. #SMX #13B @AndreasReiffen
Scheduled A/B test use campaign setting to
share hours justly between A and B
Copy and paste existing campaign and
upload two hour scheduling for both
campaigns so they run alternatingly.
2
12. #SMX #13B @AndreasReiffen
Setup: Duplicate campaign & set schedule to run against original campaign.
Analysis: Compare traffic & QS levels
Example A/B scheduling: how fast do quality
scores pick up after campaign transition?
8.3
Day 1-4
8.3
-8%
8.6
+4%
7.6
Day 5-30New Campaign
Original Campaign
944
Day 5-30
-32%
-3%
1,391
1,210
Day 1-4
1,252
2
Quality Scores pick up within a few days.
Traffic picks up simultaneously.
13. #SMX #13B @AndreasReiffen
Before / after are versatile and used for feed
components. Control group is important.
Feed changes
Changes in the feed
• Test new titles
• Test new images
Product changes
Tests that affect the product
portfolio itself
• Price changes
Things that cannot be easily changed.
Make sure to have control group that indicates seasonal or budget changes.
3
14. #SMX #13B @AndreasReiffen
Before/ after test measures changes of relation
between test and control
Test
Control
Before During After
3
15. #SMX #13B @AndreasReiffen
Before/after example: Google rewards cheaper
product prices with more impressions
100100 93
33
Test
Products
-67% -7%
Account
Level
AfterBefore
100100 100
62
Account
Level
-38% 0%
Test
Products
Impressions Clicks
3
True, price changes not only affect CTR but also have massive impact on Impression levels.
Setup: Increased prices from lowest to highest among competitors
Analysis: Compare traffic in before/ after, using account traffic as baseline.
0
50
100
150
0
20
40
60
+5%
clicksown price
Clicks
Price
Days
16. #SMX #13B @AndreasReiffen
Google Merchant Center experiments are a great idea,
however lack attention from Google
Google is testing feed optimisations
directly in the Merchant Center
interface.
Tests include phase 1 and phase 2 in
comparison against baseline. Not very
well documented since still in beta.
4
17. #SMX #13B @AndreasReiffen
Product titles A vs B:
Alternative values are proposed from additional column in feed.
Shortcoming: products to include in test & control are randomized, not the impressions
or users! Google might discontinue.
Merchant Center experiments
cover product titles and images to A/B test
4
18. #SMX #13B @AndreasReiffen
Online A/B tools are a great help to find out whether tests
have significant outcome.
Trials and successes
can include:
clicks; conversions
impressions; clicks
4
20. #SMX #13B @AndreasReiffen
Optimise parameters within the
Google sandbox to get better
Google KPIs
Understand what the black box
does to inform & improve
strategy
Two types of testing: Optimizing PPC/ Understanding
Google
Testing ads:
Necessary not to fall behind
Testing Google:
Move first and gain advantage
budget
revenue
Ad A
vs
Ad B
21. #SMX #13B @AndreasReiffen
1 2
Optimizing
existing Google
performance
Reverse
engineering
Google
There are two different types of objectives
22. #SMX #13B @AndreasReiffen
High Intent
Brand + Specific
Product
Low Intent
Generic +
ProductType
High
$1.00
Low
$0.50
nike mercurial superfly
soccer shoes
Bid
Campaign A
Campaign B
Hypothesis: Splitting shopping queries
„generics vs designers“ can save cost at same revenueEine
alte mit
rein
1
23. #SMX #13B @AndreasReiffen
Google is forced to adopt query split by campaign
priority and negatives
Generics
Designers
Designer + Product
Name
NegativesPrioritiesCampaigns
high
medium
low
Designer names
Product names
Product names
n/a
24. #SMX #13B @AndreasReiffen
Split vs Non-split
Duplicate products, split queries in „test“,
increase share of designers by higher
bids. Rotate by scheduling.
Test design: Rotating A/B test.
Now you could do this with draft & experiments.
Hypothesis holds
Queries with higher conversion
probability get more exposure,
overcomensating higer CPCs.
80% 75% 70%
28% 35%
Generics
Designers
20%
100% 100% 100%Original, no split
Phase 3Phase 2Phase 1
Test
Control
100%
Phase 3Phase 1 Phase 2
128% 137%
Revenue
test vs control
Cost
test vs control
98%
Phase 3Phase 1 Phase 2
103% 96%
1
25. #SMX #13B @AndreasReiffen
• A / B testing complex campaign setups is possible
• Keep results comparable: You should either keep cost
stable or revenue stable
• Don‘t measure the uplift of the „test“ campaign itself, only
the change in relation to „control“ to eliminate seasonality
Conclusions for testing Google hacks
1
26. #SMX #13B @AndreasReiffen
Hypothesis: Bidding on products is like „broad match“:
higer bids = larger share of less converting traffic
Impressions
Max CPC
Specific queries
Generic queries
2
27. #SMX #13B @AndreasReiffen
Test design: Increase bids on brands by 200%
Now you could do this with draft & experiments.
Chi Chi London before / after
(k imps)
Hypothesis holds
Traffic quality gets weaker like in
broads.
Surprising: you pay more for
same traffic! Overbidding on
shopping is dangerous.
4.3
2.1
0.6
1.3
bid = 1.50bid = 0.50
5.4
0.7
0.4
designer only [chi chi london]
designer + cats [chi chi dress]
generic terms [party dresses]
0.40
0.09
0.22
0.85
0.25
0.63
CPC
2
28. #SMX #13B @AndreasReiffen
Conclusions from reverse engineering tests
• Pure before / after tests need multiple sibling tests to
validate: we tested several brands with same results
• Look beyond your hypothesis for additional learnings:
same traffic at higher CPC was surprising
• Always segment out: queries, device, top vs other, search
partners, audience vs non-audience.
2
30. #SMX #13B @AndreasReiffen
1 2 3 4
Statistical
significance
Don’t
aggregate
Think
outside the
box
Know your
surrounding
5
Look out for
cannibaliza
tion
Common challenges we have encountered
31. #SMX #13B @AndreasReiffen
Only end testing when statistical significance is reached
1
Tipp: Use tools mentioned above to evaluate if data has relevance.
Done wrong: eCPC test run for two weeks only. Result is that eCPC does not work.
Done right: Consider that Googe algorithm needs time to learn + not enough traffic for statistical
relevance. With more data the result is that eCPC does indeed work.
eCPC
2,930
+5%
CPC
2,8001,010,246
CPC
1,032,007
eCPC
-2%
Impressions Conversions
32. #SMX #13B @AndreasReiffen
Don‘t analyse totals, measure changes on the actual
changed elements
2
Done wrong: Only analyzed top line data. Result is that title changes hurt performance
Done right: Total decrease caused by one term only, on average Impressions increased by 116%.
Result is that title changes work well.
100100
138146
Account Test
Before
After
Impressions
T XOB NK P SJ UIGD YC E MF Q V WRLA H
After
Before
33. #SMX #13B @AndreasReiffen
Don‘t limit yourself to the original question, there are
more insights to win
3
Done wrong: eCPC works, but some interesting insights slipped our attention!
Done right: Analyzing further we noticed: eCPC helped managin tablet performance (before Google
reintroduced them). This opened up a new way of optimizing device performance
+5%
Conversions
2,800
CPC
2,930
eCPCeCPCCPC
Impressions
1,010,246
-2%
1,032,007
eCPCCPC
Tablet CPO
-10%
Lower CPCs
Higher CR
Traffic shift towards Desktop
34. #SMX #13B @AndreasReiffen
Be aware of your surroundings! What else could
influence the test results?
4
Done wrong: Image changes sometimes work, sometimes they don‘t, result inconclusive
Done right: Looking at the test environment shows: If competition images are mixed, there‘s no
change. If competition images are uniform, there‘s an improvement. Result: You have to stand out.
+2.6%
100.0% 102.6%
+27.0%
100.0%
127.0%
Not significant Significant
Test A Test B
CTR
Test A Test B
* CTR test vs control, with original image set to 100%
35. #SMX #13B @AndreasReiffen
Be aware of your surroundings! What else could
influence the test results?
5
Done wrong: Measure query clicks on one single product after increasing bids.
Done right: However, the product diverted queries from other products, therefore actual increment is
much lower.
1.5
200%
bid
after
bid
before
0.5
nominal
increase
baseline
+1,581%
actual
increase
nominal
increase
cannibalised
impressions
baseline
+114%
37. #SMX #13B @AndreasReiffen
Take aways
Knack for numbers
You have to like playing with
numbers and think
analytically
More than just
numbers
Data miners and scientists
are not everything.You need
to understand the bigger
picture
Experience
For elaborate testing you
need to be a PPC pro with
experience
Loads of data
You need access to the
data warehouse yourself or
know someone who can
10100
11001