3Di is the digital media division of Beyond, an international media company listed on the Australian stock exchange. 3Di represents hundreds of publishers and has direct and agency sales teams with experience in campaign management. They conduct site monetization audits to uncover additional revenue opportunities beyond display advertising, such as premium CPM sales, performance advertising, email lists, data collection, and more. 3Di also offers full site representation and sales services to publishers through their sales teams in Auckland and Sydney.

1. Data Powered Marketing
3Di Working in Partnership with Publishers
Site Monetisation
audit & strategy
Sales Representation
to all major agencies
Offer Platform
Engage, Reward, Build & Earn

2. Data Powered Marketing
Who is 3Di?
Digital Media Division of Beyond
Founded in 2003 (NZ 2007)
Direct & Agency Sales Team
Experienced Campaign Team
Represents Hundreds of Publishers
Own Database, Technology & Network Members of

3. Data Powered Marketing
Who is Beyond?
Beyond is a leading international
media and content business which
is listed on the Australian Stock
Exchange (ASX:BYI)
Revenue: $100m, Profits $10m
Beyond are the producers of MythBusters

4. 3Di (AU) Advertising Clients by Media Category
Insurance
Finance
Communications & Computers
Health, Beauty & Pharmaceuticals
Retail
Entertainment & Leisure
Travel & Accomodation
Home Products & Services
FMCG
Community & Public Service
Media
Education & Learning
Alcoholic Beverages
Office & Business Equipment
Real Estate
Government
Recruitment
Motor Vehicles
0% 5% 10% 15% 20% 25%
Insurance and Finance are traditional strong spenders but growth is strongest in categories
discovering the benefits of Email and Lead Generation, for example Automotive.
SOURCE: 3Di (AU) Revenue by IAB media categories 2011 to 2012

5. 3Di (AU) Publishing Partners
Other leading lists on a white-labelled basis

6. Site Monetisation
Audit & Strategy
Premium CPM Sales
Performance Sales
Ad Networks & Exchanges
Monetisation Platforms
Display, Email, Leads, Video, Text,
Marketing Data, Cookies, Research.

7. Beyond the Banner
Display commoditised by exchanges
Display consolidated by the “big 4”
More to monetisation than Display
3Di’s audit uncovers opportunities
– Ad Network Strategy
– Premium CPM Sales
– Performance CPC and CPA
– Performance CPL (co-registration)
– Sponsorship
– Email list & Email Ads
– Mobile Site/App Ads
– Data (Tele & Phone)
– Data (Enrichment)
– Data (Cookie)
– Text Links
– Research

8. Site
Representation
More cost effective than
in-house team
Better results outsourcing
to large sales team
Free ad serving*
* For exclusive representation

9. Site Representation
• Direct & Agency Sales teams
• Auckland & Sydney Offices
• Active relationships with
all major agencies
– Media, Creative, Digital, Data, Research, Networks
– Over 150 sources of advertising

10. Offer Platform
Competition & Offer Page
Fully outsourced and monetised
• Engage Customers
• Reward Customers
• Build Marketing Database
• Earn Ad Revenue

11. Engage, Reward, Build & Earn
• Engage your audience
with regular prizes
• Reward your audience
with exclusive offers
• Build your in-house
list & marketing database
• Earn advertising revenue
from Lead Gen. Offers
All via co-registration so users do not leave your site and can respond to multiple
optimised revenue earning offers at once, maximising earnings per unique user

12. Data Powered Marketing
Contact 3Di
3Di.com.au
1300 806 986
info@3Di.com.au
L2, 181 Riley Street
Darlinghurst