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3 Biggest Reasons Why
Network Marketers Fail in
MLM and How to Fix It
Network marketing is an exciting
industry to be a part of, but with that
allure many people join MLM without
understanding what it really is.
Over 40,000 people join network
marketing everyday and only a small
handful of them understand what they
are getting into.
Here are 3 of the biggest
reasons people fail in network
marketing.
One, the new network marketer is
misled into an opportunity. The
marketer who persuaded them offered
an opportunity with unrealistic claims,
like “Earn $5000 every week with one
hour of work!”
The new distributor is then shoved out
into the MLM world with no skills
whatsoever to make a list of family and
friends to bug about their opportunity.
This could be prevented if the
marketer stopped making these
unrealistic claims and laid it on the
line to the new distributor and asked
the distributor what they wanted to
accomplish in joining the business.
The distributor might only want to
take the product and not promote it, or
the new distributor wants to do it full-
time asap and make six-figures a year.
Then, the sponsor can lay out a plan
that would enable for those goals to be
achieved.
Another issue with most new
distributors is that they come into the
industry with a job mindset, not an
entrepreneur mindset.
This means the new distributor wants to
be paid accordingly to the time they
commit to the business and are
frustrated when their checks are small
in the beginning.
The solution for this is for the sponsor
to present an easy to understand
explanation of what residual income
and leveraged income are and how
when a team starts duplicating the
checks start growing.
Second reason new network marketers
fail is that the price of the product is
higher than the price that the new
distributor believes in the product or
seeing themselves in the company.
The solution of getting the prospect a
“belief check” is to show them proof of
income from the top leaders, or
compare the price of start-up to the
price of another expense the prospect
has to pay in their lives already, like a
phone bill.
Not only would the new distributor get
an awesome product every month, but
would also learn valuable skills on self-
development and becoming a home-
based entrepreneur from the top
leaders in the industry.
Thirdly, a lot of new network
marketers don’t have a clue about
marketing and end of just slapping
their company logo all over the place
hoping to get sales.
The solution here is to leave out the
company altogether and work on
developing YOU as a brand. This means
learning from other MLM trainers,
from videos and eBooks, and writing
about what you learned on a blog or
website.
After learning and writing a few times,
you begin to get your own “voice” and
online authority develops. When you
start teaching others about this
industry, your business will take off
because you’re providing valuable
information.
www.erikchristianjohnson.com

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3 Biggest Reasons Why Network Marketers Fail in MLM and How to Fix It

  • 1. 3 Biggest Reasons Why Network Marketers Fail in MLM and How to Fix It
  • 2. Network marketing is an exciting industry to be a part of, but with that allure many people join MLM without understanding what it really is.
  • 3. Over 40,000 people join network marketing everyday and only a small handful of them understand what they are getting into.
  • 4. Here are 3 of the biggest reasons people fail in network marketing.
  • 5. One, the new network marketer is misled into an opportunity. The marketer who persuaded them offered an opportunity with unrealistic claims, like “Earn $5000 every week with one hour of work!”
  • 6. The new distributor is then shoved out into the MLM world with no skills whatsoever to make a list of family and friends to bug about their opportunity.
  • 7. This could be prevented if the marketer stopped making these unrealistic claims and laid it on the line to the new distributor and asked the distributor what they wanted to accomplish in joining the business.
  • 8. The distributor might only want to take the product and not promote it, or the new distributor wants to do it full- time asap and make six-figures a year.
  • 9. Then, the sponsor can lay out a plan that would enable for those goals to be achieved.
  • 10. Another issue with most new distributors is that they come into the industry with a job mindset, not an entrepreneur mindset.
  • 11. This means the new distributor wants to be paid accordingly to the time they commit to the business and are frustrated when their checks are small in the beginning.
  • 12. The solution for this is for the sponsor to present an easy to understand explanation of what residual income and leveraged income are and how when a team starts duplicating the checks start growing.
  • 13. Second reason new network marketers fail is that the price of the product is higher than the price that the new distributor believes in the product or seeing themselves in the company.
  • 14. The solution of getting the prospect a “belief check” is to show them proof of income from the top leaders, or compare the price of start-up to the price of another expense the prospect has to pay in their lives already, like a phone bill.
  • 15. Not only would the new distributor get an awesome product every month, but would also learn valuable skills on self- development and becoming a home- based entrepreneur from the top leaders in the industry.
  • 16. Thirdly, a lot of new network marketers don’t have a clue about marketing and end of just slapping their company logo all over the place hoping to get sales.
  • 17. The solution here is to leave out the company altogether and work on developing YOU as a brand. This means learning from other MLM trainers, from videos and eBooks, and writing about what you learned on a blog or website.
  • 18. After learning and writing a few times, you begin to get your own “voice” and online authority develops. When you start teaching others about this industry, your business will take off because you’re providing valuable information.