The document outlines a course on management practices and organizational behavior, focusing on motivation within the workplace. It discusses the significance of motivation in enhancing employee performance, the key elements of motivation, and various techniques to increase it, including intrinsic and extrinsic motivators. Additionally, the document emphasizes the relationship between motivation and organizational success, along with references for further reading.

1. DISCOVER . LEARN . EMPOWER
INSTITUTE – University School of Business
DEPARTMENT – Management (M.B.A.)
Subject : Management Practices & Organizational Behavior
Subject Code : 22BAT603
Unit : III
Topic Name : Introduction to Motivation
Faculty Name : Dr. Bhaskarasrinivas
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2. Course Objective
COB No. Title
COB1 To give an exposure to students of the individual behavior in organizations.
COB2
To enable students to combine relevant information and appraise options for the most optimal
solution so that they will be able to envisage and control human behaviour at work and improve
organizational effectiveness.
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3. Leadership & Organizational
Behaviour
Course Outcome
Will be covered in
this lecture
CO
Number
Title Level
CO1 To understand the concepts of organizational
behavior and comprehend the behavior of
people in the organization.
Remember
CO2 To learn about leadership theories and
comprehend the process of transition of a
manager to a leader.
Understand
CO3 To discuss the applicability of distinct
organization behaviour and identify challenges
being faced by people in organization.
Understand
CO4 To judge people on the basis of their behaviour
in terms of their effectiveness to the situations.
Understand
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4. Learning Objectives
• Comprehend the introduction of motivation.
• Understand the techniques of motivation
• Explore the importance of motivational techniques.
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5. Content
• Introduction to motivation
• Key elements of employee motivation
• Process of Employee Motivation and Organizational Success
• Nature of motivation
• Types of employee motivation
• Techniques to increase Motivation
• Motivation process
• Importance of motivation
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6. 6
Meaning of Motivation
•
‘Motivation’ is a term derived from the word ‘motive’. We can
define motive as which makes person active in a particular way.
• It is an inner impulse causing man to action. A person works to
satisfy his needs.
• So, the human needs are the cause of action and motivation is a
process of causing the mean realized these needs.

7. 7
"Motivation is the need or drive within an
individual that drives them towards goal-
oriented action.“
“The process which encourages and guides
behaviour”
MOTIVATION

8. 8
Motivation
• Motivation
• Forces within a person
• Willful direction, intensity, and persistence
of the person’s efforts
• Achieving specific goals

9. 9
Direction
Persistence
Intensity
What Is Motivation?

10. 10
Key Elements:
 Intensity : is concerned with how hard a person tries. This is the element
most of us focus on when we talk about motivation.
 Persistence : It is a measure of how long a person can maintain his/her
effort.
 Direction : is the orientation that benefits the organisation which is
towards beneficial goal
Motivated employees are willing to exert a particular
level of effort (intensity) for a certain amount of time
(persistence) toward a particular goal (direction).

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• To improve the overall performance in a business it becomes
essential to increase the efficiency of human beings.
• The performance of persons depends upon two factors, i.e.
• ability to do a work, and
• motivation.
“Motivation is an important factor which encourages
persons to give their best performance and help in reaching
enterprise goals.”

12. 12
A Circular Process of Employee Motivation and
Organizational Success
Greater employee levels of
motivation and ability
Higher levels of employee
job satisfaction
Higher levels of
performance
Greater employee rewards
and recognition
Leads to Leads to
Leads to
Leads to

13. Nature of motivation
• Motivation is an act of managers
• Motivation is a continuous process
• Motivation can be positive or negative
• Motivation is goal oriented
• Motivation is complex in nature
• Motivation is an art
• Motivation is different from job satisfaction
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14. Techniques to increase Motivation
Financial Motivators
• Wages
• Salaries
Non financial Motivators
• Recognition
• Participation
• Status
• Competition
• Job Enrichment
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15. 15
Drives
Search
Behaviour
Tension Reduction
of Tension
Satisfied
Need
The Motivation Process
Unsatisfied
Need

16. Types of Motivation(based on reward/fear)
• Positive motivation
• Negative motivation
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17. 17
Motivation can be of Two Types (based on
internal/external factors):
1. Intrinsic Motivation
2. Extrinsic Motivation

18. 18
Intrinsic Motivation
Motivation is intrinsic (internal); it comes from
within based on personal interests, desires, and need
for fulfillment.

19. 19
Extrinsic Motivation
Extrinsic (external) factors such as rewards,
praise, and promotions also influence
motivation.

20. Importance of Motivation
• Proper utilization of production factor
• Willingness and Interest creation
• High productivity
• Organisational goals
• Readiness for change
• Efficiency in work
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21. The Carrot and Stick approach
• Use of rewards and penalties or incentives and disincentives to
promote desired behaviour find their reference in the carrot and stick
approach to motivation. This approach comes from a story that use
of carrot is made to make a donkey move and stick is used when he
does not move.
• The ‘carrot’ refers to rewards. Rewards may be financial or non-
financial.
• The ‘stick’ refers to penalties and punishments.
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22. References
Books • Aswathappa, A. 2019. Organizational Behaviour – Text Cases and Games, 13th Edition,
Himalayan Publishing House, India. ISBN: 9789352990887.
• George, J. and Jones, G.R. 2009. Understanding and Managing Organization Behaviour. 5th
Edition, Pearson Education, India, ISBN:9788131724965.
• T1 Dalton, K. 2013. Leadership and Management Development: Developing Tomorrow’s
Managers, 1st Edition, Pearson Education, India, ISBN: 9789332511194
Websites http://managementconsultingcourses.com/
http://www.motivation.com/
Video Link • https://www.youtube.com/watch?v=BWOhi4BCGWY
• https://www.youtube.com/watch?v=8ZUubppYpgs
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23. 2
Summary and Implications
 Motivation is the crucial element in setting and
attaining one's objectives.
 As we are constantly responding to changes
in our environment, we need motivation to
take corrective action in the face of fluctuating
circumstances.

24. Blackboard
Assessment Pattern
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Components HT-1 HT-2 Assignment Surprise
Test
Business
Quiz
GD Forum Attendance Scaled
Marks
Max. Marks 10 10 6 4 4 4 2 40

25. THANK YOU
For queries
Email: bhaskara.e11372@cumail.in
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