This document provides an introduction and background for a training project report on the marketing strategies of HTC mobiles in Kaithal City. The summary is: 1. The document introduces a training project report that will examine the customer preferences and satisfaction with smartphone brands like HTC in Kaithal City. 2. It acknowledges the guidance provided by the author's project guides and thanks various individuals and organizations that supported the project. 3. The author declares that the training report submitted is an original work carried out under supervision for a Bachelor's degree in Business Administration.