The document outlines key aspects of a retail strategy, including target markets, channels, product assortment, procurement, pricing, services, store atmosphere, activities, communication, and location. It mentions an internship led by Prof. Sameer Mathur at IIM Lucknow. The document appears to be created by Nagarjun KS from SIT, Tumkur.

2. TARGET MARKETS

3. CHANNELS

4. PRODUCT ASSORTMENT

5. PROCUREMENT

6. PRICES

7. SERVICES

8. STORE ATMOSPHERE

9. STORE ACTIVITIES AND
EXPERIENCE

10. COMMUNICATION

11. LOCATION

12. << recap

13. >> DISCLAIMER
www.IIMInternship.com
DURING AN INTERNSHIP BY
PROF. SAMEER MATHUR,
IIM LUCKNOW
CREATED BY :
NAGARJUN KS
SIT,TUMKUR