2. From page 89: “The Culture Industry encompasses all those sectors involved in the creation and distribution of mass-culture products: television, film, radio, music, magazines, newspapers, books, and the advertisements that sell them. Geared toward entertaining and pacifying the masses, the culture industry administers “mass deception” by churning out a never-ending supply of mass-produced, standardized commodities that “aborts and silences criticism.” Manufactured movie and television stars act as its leading spokespersons, promoting its superficial, conformist vision of the happy life both in their performances and in their revolving appearances on the cycles of vacuous, ever-the-same talk shows.”  First, discuss the concept of technological (or instrumental) rationality and how it has come to form the basis of the dominant ideology in our society.  Next, choose a recent news article and describe how it either supports or refutes the notion that the culture industry administers mass deception.  Technological Rationality Technological rationality is a way of thinking practically that enables a person to choose on how to get things done or rather to perform some specialized assignments in a productive way, and resolve issues. This can be done by considering the various factors involved with a situation as factors to be controlled. Expansion in the scientific and also technological rationality has been used to allow the number of people which is ever increasing to overcome the concept of material scarcity. This has led or, at minimum, contributed to it becoming or forming a basis as a dominant ideology in the society as many people have adopted it in their day to day living. The development of current free attempt refashioned monetary and social relations and passed on with it the affirmation that science and progression would produce a dominating life. The adjust of various accommodating, plant, correspondence, and transportation issues, regardless of different things, would change society and decline persevering. In any case, with progress comes related issues. Such a change was achieved through the distance of work and the ascent of production line framework. In the emphasis of proficiency, ware creation, disentanglement, work synchronization and association as well clears the changes objectivity and anything individual mechanical levelheadedness. According to Appelrouth (2012), the technological rationality theory of action incorporates scrutinizing the behavior of living organization by conceiving it as oriented to end situation attainment. As per this domain of mechanical reasonability, the rationale behind the loss of force of the reason starts in roots conveying sane stagnated society. (first name??) Fuchs?? characterizes an individual as the main reason as to why there are various crucial gauges and says that no power from outside should interfere with it. Moreover, the judiciousness of the aforementioned incorporates both remo ...

1. 2. From page 89: “The Culture Industry encompasses all those
sectors involved in the creation and distribution of mass-culture
products: television, film, radio, music, magazines, newspapers,
books, and the advertisements that sell them. Geared toward
entertaining and pacifying the masses, the culture industry
administers “mass deception” by churning out a never-ending
supply of mass-produced, standardized commodities that “aborts
and silences criticism.” Manufactured movie and television
stars act as its leading spokespersons, promoting its superficial,
conformist vision of the happy life both in their performances
and in their revolving appearances on the cycles of vacuous,
ever-the-same talk shows.”
First, discuss the concept of technological (or instrumental)
rationality and how it has come to form the basis of the
dominant ideology in our society.
Next, choose a recent news article and describe how it either
supports or refutes the notion that the culture industry
administers mass deception.
Technological Rationality
Technological rationality is a way of thinking practically that
enables a person to choose on how to get things done or rather
to perform some specialized assignments in a productive way,
and resolve issues. This can be done by considering the various
factors involved with a situation as factors to be controlled.
Expansion in the scientific and also technological rationality
has been used to allow the number of people which is ever
increasing to overcome the concept of material scarcity. This
has led or, at minimum, contributed to it becoming or forming a
basis as a dominant ideology in the society as many people have

2. adopted it in their day to day living.
The development of current free attempt refashioned monetary
and social relations and passed on with it the affirmation that
science and progression would produce a dominating life. The
adjust of various accommodating, plant, correspondence, and
transportation issues, regardless of different things, would
change society and decline persevering.
In any case, with progress comes related issues. Such a change
was achieved through the distance of work and the ascent of
production line framework. In the emphasis of proficiency, ware
creation, disentanglement, work synchronization and association
as well clears the changes objectivity and anything individual
mechanical levelheadedness. According to Appelrouth (2012),
the technological rationality theory of action incorporates
scrutinizing the behavior of living organization by conceiving it
as oriented to end situation attainment.
As per this domain of mechanical reasonability, the rationale
behind the loss of force of the reason starts in roots conveying
sane stagnated society. (first name??) Fuchs?? characterizes an
individual as the main reason as to why there are various crucial
gauges and says that no power from outside should interfere
with it. Moreover, the judiciousness of the aforementioned
incorporates both remotely and from inside the individual.
Machines and systematization wipe out all trademark and
diminish it to a development of electronic, outside cutoff
centers, and perspectives individuals as inventive people. This
happens in such an objective and noteworthy chart that
resistance and information can go up against insane bits of
information. After a short time, people must manage how to fit
in with the machines and perceive how to fit into the new
structures of that period. Imaginative soundness crosses out the
likelihood of being free considering and replaces it with
impedance and acclimation to the systematization of life
(Faigley, 2014).
The individual has to surrender the suddenness and private
volition, this includes the standards of soundness, which are

3. superseded by inactivity trying to examine how to fit in,
tolerating all individuals’ manages the contraption. According
to Fuchs, objectivity can be compared without being modified
and honest consistence. This accommodation ensures that
getting along in this common need of mechanical reasonability
doesn’t need reflection or independence. Moreover, one doesn’t
need individual basic reality which created out in the open
circles. Nowadays, there are no savvy advancements that are
experienced since individuals are given errands which they have
capability of performing which prompts considerations of the
subjectivity. The organizations might diminish an individual to
a conditioned self-conservation as well as the dissent which can
be controlled. Thus, technological rationale of surplus quality is
found in the entire social circle, not leaving the amusement and
yearning to the point that connectivity between the individuals
is interfered by the machine.
According to Appelrouth, (2012, p.38) an individual possess
personality system which “Just as the actions of a plurality of
actors cannot be randomly assorted but must have a determinate
organization of compatibility or integration…” In our today’s
life, the overarching individuals don’t necessarily need to have
portentous minutes which incorporate his or her opportunities.
Individuals have changed their capabilities from resistance and
independence to adjustment and flexibility.
In this phenomenal request of mechanical sensibility, there is no
more wherever for reflection or self-administration, and
individual noteworthy reality which made direct floats, similar
to bistros, has now scattered into private life - move again into
the home supplies the centrality people require somewhere else.
There is no more any sharp advance since individuals are
beginning late given assignments they can perform which
prompts subjective considering. Bearing decreases the person to
a condition of self-securing and a sensible abnormality for's the
love that can't be controlled and seen. As prerequisites be, the
assistance of surplus worth spreads all through the whole party
of sidekicks, paying little respect to crawling into family life,

4. redirection, and targets, to the degree that connection between
individuals are mediated by the machine structure, and there is a
solid ID with material articles, similar to vehicles. What started
as a structure for creation discovered its way into all levels of
society and made congruity and limits its trademarks.
Innovative useful soundness supplanted reason and leveled
uniqueness.
It is this spirit new prudence wipes away and carries with it the
main driving force who can imitate the world. A pleasing,
smooth, sensible, vote based non-freedom wins in bleeding edge
present day human advance, a token of specific progress. No ifs,
ands or buts, what could be more sensible than the camouflage
of uniqueness in the mechanization of socially major yet intense
shows; the centralization of individual endeavors in more
effective, more beneficial organizations; the heading of free
contention among unequally arranged financial subjects; the
reduction of rights and national influences which obstruct the
worldwide relationship of advantages. That this imaginative
demand moreover incorporates a political and insightful
coordination may is an awful however then promising
progression.
The rights and flexibilities which were such fundamental factors
in the causes and earlier periods of present day culture regard a
higher period of this overall population: they are losing their
standard strategy for thinking and substance. Adaptability of
thought, talk, and heart were – likewise as free wander, which
they served to progress and guarantee – fundamentally essential
considerations, expected to supplant an old material and
insightful culture by a more profitable and target one. Once
sorted out, these rights and opportunities shared the
predetermination of the overall population of which they had
transformed into a basic part. The achievement drops the
premises, (Mautner, 2016).
To how much adaptability from require, the strong substance of
all open door, is transforming into a bona fide likelihood, the
flexibilities which identify with a state of lower gainfulness are

5. losing their past substance. The integration of parson rationally
or non-rationally is apparent their AGIL scheme, where the goal
attainment and adaptation tends to speak on rational side while
latent pattern and integration are in non-rational dimensions,
(Appelrouth, 2012).
Flexibility of thought, self-control, and the benefit to political
confinement are being prevented from claiming their
fundamental essential limit in an overall population which has
all the earmarks of being continuously fit for satisfying the
prerequisites of the individuals through the course in which it is
created. Such an overall population may decently ask for
affirmation of its measures and foundations, and reduce the
limitation to the trade and progression of alternative courses of
action inside the current situation.
In such manner, it seems to have little impact whether the
extending satisfaction of prerequisites is capable by a dictator
or a non-despot system. Under the conditions of a rising
lifestyle, non-closeness with the structure itself radiates an
impression of being socially inconsequential, and the more so
when it includes unmistakable monetary and political
obstructions and undermines the smooth operation of the
aggregate. Actually, in any occasion in so far as the necessities
of life are incorporated, there is from every angle no inspiration
driving why the creation and scattering of items and endeavors
should proceed through the engaged concurrence of individual
flexibilities.
In cutting edge society, creative reasonableness has sped up
offense among individuals and advances cruel unmistakable
confirmation with use of technology. Individuals nowadays are
using televisions and personal computers since they are more
than capable of using them. Nevertheless, there is stamped
propensity towards partition in social relations as well as
individual contact discussions in use of machine are inclining.
Back in 19th century, there was a movement by men such as
Emerson, Hawthorne and Thoreau which was made to master
the individual soul by use of individualism, which they took it

6. has unchecked risk. The extensive majority lead lives of calm
urgency. The estrangement issue cannot be avoided since it can
reap people from their work, article and their daily operations.
Considering, Mautner, saw the hopeful possible results that
could be acknowledged, and really assumed that "men make
their own particular history. Fuchs theorized that the clearing
unendingly of freedom, joined with creative headway and
exchangeability of limits, could accomplish another social
demand - an ideal universe of sorts.
NOT STRONG ENOUGH – and confusing:Development may in
conviction influence possible some sort of mechanical
sensibility which to will lay the reason for its own obliteration
and a landing of reason. In sensible terms, the advancement
exists to give sustenance and remedial organizations to
everyone on the planet. In case less time and imperativeness is
required for the accomplishment of life's necessities, at that
point the progression of another sort of individual is possible: a
sort of Phoenix climbing out of the red hot stays of forefront
industrialism as a total human soul.
References
Appelrouth, (2012). Sociological Theory in the Contemporary
Era: Text and Readings, 2nd Ed, Sage, ISBN: 9781412987615.
Faigley, L. (2014). Fragments of rationality: Postmodernity and
the subject of composition. University of Pittsburgh Pre.
Mautner, G. (2016). Checks and balances: How corpus
linguistics can contribute to CDA. Methods of critical discourse
studies, 154-179.
Fuchs, C. (2016). Critical Theory of Communication: New
Readings of Lukács, Adorno, Marcuse, Honneth and Habermas
in the Age of the Internet (p. 230). University of Westminster
Press.

7. CMPTR2 Chapter 21: Enhancing a Presentation
1 On Your Own 21-2
On Your Own 21-2
1. Create a new presentation based on
the Five Rules template on
Office.com. (Hint: On the New
screen in Backstage view, click in
the Search box, type Five Rules,
and then click the Start searching
button to the right.)
2. Watch the slide show in Slide Show
view. Note that you do not need to
manually advance the slide show
until most of the slides have
played. Note the five rules as they
are presented so that you can list

8. them later.
3. In Normal view, examine the
slides, transitions, and animations
used in the presentation. For
example, display Slide 9 in Normal
view, change the zoom level of the
Slide pane by zooming out so that
you can see the end of the plant to
the right of the slide. Click each
object to select it, and then click the
ANIMATIONS tab to see the
animation applied. (Hint: When
Multiple is selected in the
Animation group, more than one
animation is applied to the object.
Try clicking one of the animation
sequence icons. If the Animation
Pane opens, try examining the

9. settings in it.) Or make the
Transitions tab active, and then in
the Slides tab, click Slides 10
through 14 and note the transition
and effect (on the Effect Options
menu) used for each slide.
4. Create a new presentation, and save
it as Creative Presentations.
5. Type Creative Presentations as the
title and your name as the subtitle.
6. Create a new Slide 2 using the Title
and Content layout, type Tips for
Interesting Presentations as the
title. Then type the five rules given
for creating an interesting
presentation based on the principles
in the Five Rules presentation you
watched.

10. 7. Create a new Slide 3 using the
Section Header Layout. Type
Animation Example as the title.
On Your Own
CMPTR2 Chapter 21: Enhancing a Presentation
2 On Your Own 21-2
8. Create three new slides using the
Blank layout.
9. On Slide 4, search for clip art using
the keyword Cybart, and insert one
of the results. Resize it,
maintaining the aspect ratio, so it is
two inches high. Copy the resized
clip to Slides 5 and 6.
10. On Slide 4, apply the Entrance
animation Fly In to the Cybart clip.
11. Use the Add Animation button in

11. the Advanced Animation group to
add the Motion Path animation
Loops to the clip. Change the start
timing for this animation to After
Previous.
12. Use the Add Animation button
again to add the Exit animation Fly
Out, use the Effect Options button
to change the direction to To Right,
and then change the start timing to
After Previous.
13. On Slide 5, apply the Entrance
animation Fly In to the clip, change
the effect to From Left, and then
change the start timing to After
Previous.
14. Add the Motion Path animation
Shapes, and then change the start

12. timing to After Previous.
15. Add the Exit animation Fly Out,
and then change the start timing to
After Previous.
16. On Slide 6, apply the entrance
animation Fly In to the clip, change
the effect to From Top, and then
change the start timing to After
Previous.
17. Click the Add Animation button,
and then click More Motion Paths
command below the gallery. In the
Add Motion Path dialog box, in the
Lines_Curves section, click the
Curvy Right animation, and then
click OK. Then change the start
timing to After Previous.
18. Add the Exit animation Fly Out,

13. change the effect to To Right, and
then change the start timing to
After Previous.
19. In the Slides tab, click Slide 4,
press and hold the Shift key, and
then click Slides 5 and 6. On the
TRANSITIONS tab, in the Timing
group, click the On Mouse Click
check box to deselect it, and then
click the After check box to select
it.
20. Start the slide show from the
beginning, and use the usual
methods for advancing the slide
CMPTR2 Chapter 21: Enhancing a Presentation
3 On Your Own 21-2
show. Note that you do not need to

14. manually advance the slide show
after advancing past Slide 3
(“Animation Example”). (Hint: If
the rest of the presentation does not
advance automatically, return to
Normal view, check that Slides 4, 5
and 6 are set to transition after zero
seconds. Then on Slides 4, 5, and 6,
select the clip, and then on the
ANIMATIONS tab, in the
Advanced Animation group, click
the Animation Pane button to open
the Animation Pane. Click each
item in the Animation Pane, and
make sure the start timing in the
Timing group on the Animations
tab is set to After Previous. The
only animation that should be set to

15. On Click is the first animation
listed in the Animation Pane on
Slide 4.)
21. Save the presentation, and then
close it.