This document discusses the potential role of establishing a CO2 emissions standard for new aircraft to address the growing climate impact of the aviation industry. It notes that while industry claims fuel efficiency is driven by fuel prices, evidence shows efficiency gains have stagnated in recent decades. A CO2 standard could incentivize new technology deployment and optimize aircraft design. However, a standard alone cannot price carbon emissions or improve existing fleets. The document examines key design challenges for an effective standard and argues it should be one part of a comprehensive strategy including market-based measures and operational efficiency improvements.