The document discusses what design is through quotes from designers and examples. It defines design as "thinking made visual" (Saul Bass), "challenge-solving" (Aaron Marcus), and "the conscious effort to impose meaningful order" (Victor Papanek). It notes that everything human-made around us has been designed. Design helps define ourselves, communicate to others, and improve lives by giving experiences meaning. The key is using design as a tool through a process of looking, thinking, doing, and repeating.

1. Design

2. Design
An Introduction

3. What Is Design?

4. Design Is.... Some Quotes

5. Design Is.... Some Quotes
“... thinking made visual.” - Saul Bass

6. Design Is.... Some Quotes
“... thinking made visual.” - Saul Bass
“...challenge-solving.” - Aaron Marcus

7. Design Is.... Some Quotes
“... thinking made visual.” - Saul Bass
“...challenge-solving.” - Aaron Marcus
“...the
conscious effort to impose
meaningful order.” - Victor Papanek

8. Design Is.... Some Quotes
“... thinking made visual.” - Saul Bass
“...challenge-solving.” - Aaron Marcus
“...the
conscious effort to impose
meaningful order.” - Victor Papanek
“.. . p eo ple . ” - Jan e Jac ob s

9. Design Is.... Some Quotes
“... thinking made visual.” - Saul Bass
“...challenge-solving.” - Aaron Marcus
“...the
conscious effort to impose
meaningful order.” - Victor Papanek
“.. . p eo ple . ” - Jan e Jac ob s
“Design is everything!”- Paul Rand

10. Think about it.

11. Look around.

12. Look around.
everything around you
(that’s unnatural) was
designed

13. Look around.
everything around you
(that’s unnatural) was
designed
by another human being.

15. All that

16. All that
Stuff!

17. Its a m a z i n g to think that
on the same planet that
produced this:

18. Its a m a z i n g to think that
on the same planet that
produced this:

19. someone also produced this:

20. someone also produced this:

21. but the design around us isn’t just in the things we
buy or receive, its also in the things we make,

22. O ur w o rl d i s
in crea s i ng l y
,
so our
ex p er ie n c e o f
d es ig n i s
i ncred i b l y
in t imat e a nd
p er s o n a l

24. Today, we have
unprecedented
agency to
contribute to
our culture and
determine our
own
experiences.

25. Today, we have
unprecedented
agency to
contribute to
our culture and
determine our Human agency is the
own capacity for human
experiences. beings to make choices
and to impose those
choices on the world. -
Wikipedia.com

26. So really, design is a tool that helps us...

27. So really, design is a tool that helps us...
define
ourselves,

28. So really, design is a tool that helps us...
define communicate
ourselves, to the world,

29. So really, design is a tool that helps us...
and improve our
define communicate
lives and give it
ourselves, to the world,
meaning.

30. So really, design is a tool that helps us...
and improve our
define communicate
lives and give it
ourselves, to the world,
meaning.
all via the awesome power of choice!

31. HOW to use that tool is really a personal
journey and a process of
looking,
thinking,
doing,
repeat.

32. HOW to use that tool is really a personal
journey and a process of
looking,
thinking,
doing,
repeat.
( we will get into that in more detail later )

33. So, for your first assignment I want you to think about
your relationship to design, look at the following
websites:
http://ffffound.com/
http://www.etsy.com/
http://www.woostercollective.com/

34. So, for your first assignment I want you to think about
your relationship to design, look at the following
websites:
http://ffffound.com/
http://www.etsy.com/
http://www.woostercollective.com/
find 3 images that you find interesting, think about why
you are choosing them, what aspects of the design
interest you (or not) and why why why!

35. bring copies of these images to our next class or drop
them into our class drop box
and be prepared to talk about them,

36. I pitty the fool who
forgets!