This document analyzes Hazel Cosmetics using a SWOT analysis. It identifies strengths such as being an internationally known company with industry knowledge and appropriate staff, but also weaknesses such as outdated products, poor quality, and an outdated supply chain. Opportunities include developing new products and finding new suppliers and cheaper materials. Threats are rising markets. The rest of the document outlines plans to divide Hazel into sectors focused on beauty, teens, and men, establishes a mission statement focused on natural products, and advertises a new men's hair growth product.

1. C O S M E T I C S

2. SWOT
Strengths (internal) Weaknesses (internal)
International known company Outdated products
Knowledge about the industry Number of products
Appropriate staff Unattractive catalogue
Poor quality of products
Not able to reorder popular products
Outdated supply-chain
Opportunities (external) Threats (external)
New products Rising markets
New suppliers
Cheaper materials

3. Changes in Hazel
 Dividing Hazel cosmetics in 3 sectors
 Hazel Beauty
 Hazel Teen
 Hazel Men

4. Mission statment
The mission of Hazel cosmetics is to
provide women and men in every age
with high class beauty products.
Focusing on natural based products
without the use of any kind of animal
experiments, Hazel cosmetics is a role
model in the cosmetic industry for
sustainable production.

5. Advertisment
Do you have problems with balding,
or your is hair simply is not growing fast enough?
We have the solution!
Hazel has launched a new product on the market, this time for men!
With this new product, called FlexGrowth, the time to grow new hair
has been drastically shortened. Use FlexGrowth for
instant results. Using the latest inventions this product is new on the
market en Hazel is the first to provide it!
FlexGrowth – NEW!
 by