There’s no such thing as online life. Just life. Your facility is one of life’s vital engine rooms and connectivity the driveshaft propelling it. So often left the other side of the meet-me-room door, what are the emerging trends shaping data center connectivity in our divided and disrupted world? Mattias is CTO of his ‘sub-300ms world’ that directly connects 300 major data centers across 6 continents 24/7/360.

1. Did you know?

2. Full version at www.teliasoneraic.com

3. Life on Trial!

4. There’s no such thing as online life.
Just life.
End users lead disruption.
Fast-evolving behaviors,
attitudes and expectations.
Innovation shifting towards use of
technology rather than technology itself.
Connectivity is beyond
business critical –
it’s life critical.
The critical path increasingly includes
backbone services.
A small film
with big
consequences

5. What does ‘Just life’ mean for you?
CONTENT
PROVIDERS
Delivering toothpaste:
services used twice a day
From exceptional customer
focus to assured delivery
Choose your allies carefully
DATA & COLO
CENTERS
Increasing end-user
recognition & expectations
Ensure the biggest link is
not the weakest link
Choose your allies carefully
OPERATORS
& CARRIERS
Expanding and evolving
communications landscape
From assured delivery to
real customer focus
Moving brand values and
using the ’trust’ opportunity

7. 06/10/157
DWDM CHANNELS 10G IP PORTS
CUSTOMER
TRAFFIC GROWN
TO TWO THIRDS
CONSTANT RATIOS BETWEEN
BACKBONE, PEERING AND
CUSTOMER TRAFFIC
Yes, volumes grow…

8. CONTINUED
ORDER OF
MAGNITUDE
VOLUME
GROWTH
Dow Jones
Index*
Bandwidth
Growth**
Sources: * Dow Jones index, retrieved April 2015; ** TSIC network traffic. April 2015
2006 2015
…with no ‘go-slow’

9. But destinations are changing
TRENDS
Shift to mobile devices

10. But destinations are changing
TRENDS
Shift to mobile devices
Continued rise of video

11. But destinations are changing
TRENDS
Shift to mobile devices
Continued rise of video
More ‘in-region’ traffic

12. But destinations are changing
TRENDS
Shift to mobile devices
Continued rise of video
More ‘in-region’ traffic
One end user
transaction
results in datacenter x4

13. But destinations are changing
TRENDS
Shift to mobile devices
Continued rise of video
More ‘in-region’ traffic
One end user
transaction
results in datacenter x4
New ‘mega’ data centers

14. The ‘race to zero’ continues…

15. Price
Service packaging
New business models
Repair response time
Organizational flexibility
Product & service features
Quality and flexibility
Lead times
…unless we add value.

16. NEW PROJECTS
DESIGNING IN
RELIABILITY AND
PERFORMANCE
New builds
Continue…

17. MORE PROJECTS
DESIGNING IN
RELIABILITY AND
PERFORMANCE
…including North America

18. June 10, 201518
MORE SKILLED RESOURCES
END-TO-END
AUTOMATION
SKILLED RESOURCES
GOOD INVENTORY
CLEAR PROCESSES
This requires

20. Old game plan.
Flatter curves
enabled strict
planning rules
Peakier, slimmer
events demand
new network
operations
Peaks converge,
CoS solves short
terms issues
YESTERDAY TODAY TOMORROW
CAPACITY MEDIUM HIGH MEGA
DELIVERY MONTHS WEEKS HOURS
FLEXIBILITY LOW MEDIUM HIGH
FOCUS EVERYTHING SUPPLIER MANAGED
Beyond fixed bandwidth

22. B to
B
B to
C
V to B
COMMUNICATION
SERVICE PROVIDERS
INTERNATIONAL
CARRIERS
VENDORS
EQUIPMENT
DATA CENTRES
Vendor call to action

23. to fulfilling promises…
…through experiences
Characteristics:
•People centric
•Communication between individuals in any channel (read:
loss of control of the message)
•Deliver an experience worth talking about
•Transparency
•Walk the talk
From giving promises…
…through communication
Help us on our mission…

24. …and prevent the death of more heroes

25. Mattias Fridström
VP, Head of Technology