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2.7.1 dr jill tomlinson
The document discusses social media and its use by the Australian Federation of Medical Women organization. It provides statistics on social media usage in Australia, such as Facebook having over 9 million users who spend almost 9 hours per month on the site. It also discusses how the organization has used social media platforms like Facebook, Twitter, LinkedIn and their website since 2008, tailoring each platform to its communication attributes and intended audience.
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More from Australian Women's Health Network - 7th Conference 2013
2.7.1 dr jill tomlinson
- 2. Social media: interactiveplatforms via which individuals and communities create and share user-generated content Blending of technology and social interaction for the co-creation of value @jilltomlinson
- 3. some of thehighest social media usage in the world highest in Facebook usage, with >9 million users spending almost 9 hours per month on the site Twitter averages ~40 million tweets per day. The number of social media users aged >65 doubled throughout 2010; 25% of people >65 are now part of a social networking site. @jilltomlinson
- 4. Reach Accessibility Usability Immediacy Permanence @jilltomlinson
- 5. Vital Cost effective Require technological savvy, planning, time and a thorough understanding of the different platforms
- 6. The Australian Federationof Medical Women (AFMW) has used social media since 2008. This presentation details AFMW’s experiences with e-Newsletters, Twitter, Facebook, LinkedIn and our open source content management system website. Each platform has been used differently, according to its specific communication attributes and audience.
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- 11. Two of themost commonly used social media platforms. Facebook launched in 2004 ◦ as of May 2012 Facebook had 901 million users; ◦ if it were a country it would be the world’s 3rd largest. Twitter was launched in 2006 ◦ tweets have been found to predict highly cited articles within the first three days of article publication ◦ Growing at 85% annually (Websense, 2011) @jilltomlinson
- 17. Individual vs Organisation “Don’t lie, don’t cheat, don’t steal, don’t reveal.”
- 19. Common sense basics Networking Attribution
- 21. Human resources Strategy Continuity Organisational Risks ◦ Reputation ◦ Brand ◦ Goodwill
- 23. Risk management Contentguidelines Delegation Rogue accounts Defamation Escalation Intellectual property
- 24. Plan around specificobjectives “Know where your audience is” vs “build it and they will come” Get advice on what platforms will work for your intended purpose Allocate the resources Recognise the risks
Editor's Notes
- #6 Communicate with stakeholders, members and wider community
- #9 Who do you want to target? Why do you want to target them? How are you going to target them?
- #10 We compare and contrast the extent to which different Australian health organisations have adopted social media strategies. We describe the steps in creating a platform-specific social media communications plan for an organisation and ways to monitor the effectiveness and reach of a social media plan.
- #12 Bottles K. Twitter: an essential tool for every physician leader. Physician Exec. 2011 May-Jun; 37(3):80-2. Eyesenbach, G. Can tweets predict citations? Metrics of social impact based on Twitter and correlation with traditional metrics of scientific impact. J Med Internet Res. 2011 Dec 19;13(4):e123
- #16 Volunteer-based organisations face multiple challenges in establishing and integrating social media strategies and website technologies. We address social media policies, etiquette, privacy, security, staff training models, search engine optimization, governance and legal issues. Simple tools and resources that are available to assist organisations are discussed.
- #19 Security
- #20 Etiquette
- #21 Courses & seminars Peer learning & teaching Self-directed Online vs offline
- #22 within volunteer based organisations
- #23 Especially relevant for website