This document provides information on 25 different blog post styles. It lists the style, a brief description of each style, examples, and links to resource posts for each style. The styles include insight blogging, ambition blogging, meme blogging, piggyback blogging, and others. For each style, the document provides ratings on a scale of 1 to 5+ for how often it can be used, how likely it is to be linked to and commented on, and how much effort is required.
Personal - Professional Mix in Social Media: For NonprofitsKivi Leroux Miller
How nonprofits can find the right mix of personal and professional for their social media profiles. From a Nonprofit Marketing Guide.com webinar in July 2009.
Social media has five essential business functions: marketing, sales, public relations, customer service, and networking. This presentation covers the use of social media to network with other professionals with the purpose of career development. The presentation is designed for a local APICS chapter in northeast Ohio.
These are the raw slides from a recent advanced social media marketing presentation I gave. The objective is to show the audience how to integrate their social media marketing to get better results in less time.
Learn how to blog in 2013 - get rid of the "noise" of "should do this" and "should do that" and focus on the ONLY web property that you own: you website/blog. Get your blog working well first, and then use social media to draw people to various blog posts and offers. The works really well for senior living communities that are looking for a way to generate new leads from their website.
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
As more businesses begin seeing their clients and competition online, many companies are trying to wrap their brains around entering the Blogosphere. While Blogging is certainly not for all businesses and companies, this presentation takes a good look at how other organizations are jumping into the online conversation, ways to use Business Blogging and tips/tricks to make the Blogging life a little easier.
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
This slide deck is from a seminar hosted by CornerStone Title for the Bradenton and Sarasota real estate community.
The seminar was entitled "Social Media: How to Build Your Business Through Your Personal Brand" and was presented by Bernie Borges, CEO of Find and Convert and author of Marketing 2.0.
The seminar focused on the variety of social media platforms available to real estate professionals and the importance of "content" and "personal brand".
Have you thought of creating a blog for your business but aren't sure where to start? Join our Marketing team members as we cover: How to create a blog, how to get started, and content ideas. Plus, learn how to use your email marketing and blogs together! Our marketing experts will take you from start to finish for this fun and personal form of social media.
A presentation for Community Media Workshop's Making Media Connections Conference created with Stephen Franklin. Steve's a spiritual guy, thus the presentation name change to Nirvana. :) He provides lots of great examples of nonprofit blogs. The technical insights come from me. :)
Personal - Professional Mix in Social Media: For NonprofitsKivi Leroux Miller
How nonprofits can find the right mix of personal and professional for their social media profiles. From a Nonprofit Marketing Guide.com webinar in July 2009.
Social media has five essential business functions: marketing, sales, public relations, customer service, and networking. This presentation covers the use of social media to network with other professionals with the purpose of career development. The presentation is designed for a local APICS chapter in northeast Ohio.
These are the raw slides from a recent advanced social media marketing presentation I gave. The objective is to show the audience how to integrate their social media marketing to get better results in less time.
Learn how to blog in 2013 - get rid of the "noise" of "should do this" and "should do that" and focus on the ONLY web property that you own: you website/blog. Get your blog working well first, and then use social media to draw people to various blog posts and offers. The works really well for senior living communities that are looking for a way to generate new leads from their website.
Blogging for Business - An introduction to playing in the BlogosphereKatie Laird
As more businesses begin seeing their clients and competition online, many companies are trying to wrap their brains around entering the Blogosphere. While Blogging is certainly not for all businesses and companies, this presentation takes a good look at how other organizations are jumping into the online conversation, ways to use Business Blogging and tips/tricks to make the Blogging life a little easier.
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
This slide deck is from a seminar hosted by CornerStone Title for the Bradenton and Sarasota real estate community.
The seminar was entitled "Social Media: How to Build Your Business Through Your Personal Brand" and was presented by Bernie Borges, CEO of Find and Convert and author of Marketing 2.0.
The seminar focused on the variety of social media platforms available to real estate professionals and the importance of "content" and "personal brand".
Have you thought of creating a blog for your business but aren't sure where to start? Join our Marketing team members as we cover: How to create a blog, how to get started, and content ideas. Plus, learn how to use your email marketing and blogs together! Our marketing experts will take you from start to finish for this fun and personal form of social media.
A presentation for Community Media Workshop's Making Media Connections Conference created with Stephen Franklin. Steve's a spiritual guy, thus the presentation name change to Nirvana. :) He provides lots of great examples of nonprofit blogs. The technical insights come from me. :)
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Accelerate your Kubernetes clusters with Varnish Caching
25 Styles of Blogging
1.
2. Each style has a suggestion for the maximum
times it should be used per week to avoid
having stale blog content.
This rating indicates how likely a blog post of
this style is likely to be linked to and
commented on (1 is low, 5 is high).
Represents how much effort and original
thought is required to complete each style of
blog post. Styles are rated Easy, Medium, or
Hard.
The Key
3. 5+
Insight Blogging
4
HARD
Sharing insights, original ideas,
commentary or trends on a
particular topic.
Many consider this the most • GapingVoid: How to be Creative
difficult type of blogging to do. • The Future Web 2.0 Social Experience
Resource Links:
http://www.gapingvoid.com/Moveable_Type/archives/000932.html
http://www.webdesignfromscratch.com/future-social-web-experience.cfm
Style 1 of 25
4. 1
Ambition Blogging
2
EASY
Blogging about something with
the aim of trying to attain it -
usually by targeting the decision
makers through the blog post.
• One Red Paper Clip Blog
• Snakes on a Plane Blog
Resource Links:
http://oneredpaperclip.blogspot.com/
http://www.snakesonablog.com/2006/01/12/snakes-on-a-blog/
Style 2 of 25
5. 1
Meme Blogging
5
MEDIUM
Starting a thread of discussion by
sharing your response to a query
and then challenging other
bloggers to answer it on their
• 5 Things You Don’t Know About Me
own blogs. • Carnival of Marketing
Resource Links:
http://headrush.typepad.com/creating_passionate_users/2006/12/fiveish_things_.html
http://www.okdork.com/grand-opening-carnival-of-marketing/
Style 3 of 25
6. 3
Piggyback Blogging
3
MEDIUM
Writing about a topic that is
currently popular in the news
media, on meme sites like
Tailrank or on blog search
• “Habitaquo”
engines like Technorati to • “Twitter”
capitalize on attention.
Resource Links:
http://www.technorati.com/search/habitaquo
http://www.technorati.com/search/twitter
Style 4 of 25
7. 5+
Life Blogging
2
EASY
Also called reality blogging,
this involves a blog post
sharing the story of
something that happened to
• Dooce: You Be Well For Me
you in your personal life. • Most posts on personal blogs
Resource Links:
http://www.dooce.com/archives/daily/11_19_2004.html
Style 5 of 25
8. 5+
Brand Blogging
2
MEDIUM
A post about a brand or product
focused on sharing positive
attributes or an “inside look” –
posts in this category are
• Most posts on Corporate Blogs
(often) an official or unofficial • Moleskinerie Blog
view based on a personal
association with a brand. Resource Links:
http://www.moleskinerie.com
Style 6 of 25
9. 1
Detractor Blogging
3
MEDIUM
Share a passionate hatred for a
product or brand, get revenge or
redemption by recounting a
negative experience or tell a story
• Dell Hell and Jeff Jarvis
that casts a person or thing in a • Things I Hate About Panera
negative light.
Resource Links:
http://www.buzzmachine.com/archives/cat_dell.html
http://rocketking.blogspot.com/2006/12/things-i-hate-about-panera.html
Style 7 of 25
10. 5+
Announcement Blogging
5
HARD
Break news about an
announcement or news that was
not previously available elsewhere.
For maximum effect, being the first • Dave Sifry’s State of the Blogosphere
to break the news matters most. • Om Malik Leaving Business 2.0
Resource Links:
http://www.sifry.com/stateoftheliveweb/
http://valleywag.com/tech/om-malik/scoop-blogger-om-malik-quits-business-20-and-takes-funding-180205.php
Style 8 of 25
11. 2
Link Blogging
4
MEDIUM
Collecting a series of links to
websites, blogs or other online
content to create a list of
resources with links in a single
• Micropersuasion del.icio.us Links
blog post. • List of White Label Social Networking
Sites
Resource Links:
http://www.micropersuasion.com/2007/04/links_for_20070_8.html
http://www.web-strategist.com/blog/2007/02/12/list-of-white-label-social-networking-platforms/
Style 9 of 25
12. 5+
Video Blogging
3
HARD
Creating original video and
putting online in a blog post or
embedding a video from YouTube
or another video sharing site into
• Make Magazine Blog
a post and commenting on it. • Chalkvertising with Julian Beever
Ratings are based on creating
original video for blog posts.
Resource Links:
http://makezine.com/blog/
http://rohitbhargava.typepad.com/weblog/2007/01/chalkvertising_.html
Style 10 of 25
13. 5+
Photo Blogging
2
MEDIUM
Making the main content of your
blog post a photograph or series
of photographs with or without
some kind of captions to tell the
• Thomas Hawk Digital Connection
story. • Amateur Gourmet Restaurant Review
Resource Links:
http://www.thomashawk.com
http://www.amateurgourmet.com/the_amateur_gourmet/2006/11/chutzpah_truffl.html
Style 11 of 25
14. 5+
Review Blogging
3
EASY
Offer your expertise or personal
opinion to review a product or
service and share an honest
assessment. This type of blogging
• Robin Good Reviews Yahoo Pipes
can be solicited or done • Manolo’s Shoe Blog
independently.
Resource Links:
http://www.masternewmedia.org/news/2007/02/09/beyond_newsmastering_yahoo_pipes_is.htm
http://shoeblogs.com/wordpress/2007/04/04/giuseppe-zanotti-at-the-bluefly/
Style 12 of 25
15. 5+
Evangelist Blogging
3
MEDIUM
Passionate blog post sharing an
affinity and support for a social
cause, organization, product or
individual that you believe in.
• The Cancer Mosaic
These posts are meant to inspire • Google: Celebrating Earth Day
others to believe in the same
thing.
Resource Links:
http://brand.blogs.com/mantra/2006/03/cancer_mosaic.html
http://googleblog.blogspot.com/2006/04/celebrating-earth-day.html
Style 13 of 25
16. 5+
List Blogging
5
MEDIUM
This is the highly popular format
of the top ten (or any other
number) lists about something.
Blog posts in this type of format
• 101 Biggest Stories in Search
are frequently bookmarked and • Almost any post from Guy Kawasaki
shared.
Resource Links:
http://www.10e20.com/2006/12/27/101-biggest-stories-in-search-2006/
http://blog.guykawasaki.com
Style 14 of 25
17. 3
Survey Blogging
4
EASY
Starting a dialogue by asking for
readers opinions by offering a
survey to answer or an open
question for them to respond to
• Dilbert Blog: Romance Survey
through a comment or blog post. • Are we bloggers or journalists?
Resource Links:
http://dilbertblog.typepad.com/the_dilbert_blog/2007/01/romance_survey.html
http://mariosundar.wordpress.com/2007/04/08/are-we-bloggers-journalists/
Style 15 of 25
18. 2
Feature Blogging
4
MEDIUM
Creating an ongoing feature
category as in a magazine or
article and then continually
posting to it with new thoughts
• John Bell: IdeaBar
and ideas that fit together under • Viral Garden: Top 25 Marketing Blogs
the same theme.
Resource Links:
http://johnbell.typepad.com/weblog/the_idea_bar/index.html
http://moblogsmoproblems.blogspot.com/
Style 16 of 25
19. 2
Repost Blogging*
1
EASY
Taking a post or article from
another location and reposting a
significant part of it as a blog post
with limited original commentary.
• Any post that republishes another to
make a point with limited additional
commentary
* Spam blogs or “splogs” that republish posts for the sake of trying to get traffic to their
Google keyword ads are not included in this style. Repost Blogging should only include
content relevant to your blog and be used as a quick way to post when you don’t have time
to do a “real” blog post.
Style 17 of 25
20. 5+
Guest Blogging
3
MEDIUM
Authoring a blog post intended
to be published on a blog other
than your own. Used to
augment content on a group
• Intel PC Design Challenge Blog
blog or fill gaps while a blogger • American Constitution Society for Law
cannot blog for any reason. and Policy Guest Bloggers
Resource Links:
http://www.intelchallenge.com/category/blog/
http://www.acsblog.org/cat-guest-bloggers.html
Style 18 of 25
21. 5+
Interview Blogging
4
MEDIUM
Conducting an interview and
publishing either audio or video
files, or creating a transcript of the
interview to write into a blog post.
• Social Media Today Podcast
• 10 Questions from Guy Kawasaki
Resource Links:
http://www.smcpodcast.com/
http://blog.guykawasaki.com/ten_questions/index.html
Style 19 of 25
22. 5+
Event Blogging
4
MEDIUM
Sharing impressions, opinions and
insights from an event such as a
seminar, conference, concert or
other gathering with others who
• 10 Secrets from CommunityNext
may or may not have been able to • 8 Startups at Under the Radar
attend.
Resource Links:
http://rohitbhargava.typepad.com/weblog/2007/02/10_secrets_of_s.html
http://mashable.com/2007/03/23/under-the-radar/
Style 20 of 25
23. 5+
Live Blogging
4
MEDIUM
Blogging at a fast pace about
something in real time as it
happens. Often this type of post is
uploaded through mobile blogging
• Gawker Live Blogging Oprah
or updated through RSS streaming • Engadget at MacWorld 2007
feeds.
Resource Links:
http://gawker.com/news/james-frey/james-frey-on-oprah-liveblogging-the-live-feed-150872.php
http://www.engadget.com/2007/01/09/live-from-macworld-2007-steve-jobs-keynote/
Style 21 of 25
24. 5+
Bridge Blogging
3
MEDIUM
Defined as “writing for an
audience outside your everyday
reality” – usually posts in this
category offer insight into
• Most posts on Global Voices Online
something happening in a • Screenshots: Malaysian Politics
particular part of the world that
may not be known by an Resource Links:
international audience. http://www.globalvoicesonline.org
http://www.jeffooi.com/
Style 22 of 25
25. 1
Classified Blogging
2
EASY
A post that identifies a need for a
product or service that you are
seeking or outlines something you
have to trade or sell to others.
• Linden Lab: Hiring Web Editor
• Websites for Sale Blog
Resource Links:
http://blog.secondlife.com/2007/04/10/now-hiring-web-content-editor/
http://www.sitesalesblog.com/
Style 23 of 25
26. 5+
Response Blogging
3
HARD
Directly responding to a challenge
posted by someone or to a crisis
situation in a post to outline your
opinion and point of view.
• David Neeleman’s Apology
• Why SEO isn’t Bull
Resource Links:
http://www.jetblue.com/about/ourcompany/flightlog/archive_february2007.html
http://searchengineland.com/070208-110711.php
Style 24 of 25
27. 2
Contact Blogging
2
EASY
Writing about a person or blog
with the intent of making contact
with that person. An alternative
is posts sharing the experience
• Finding George Clooney
of meeting someone that is not • Meet a 92 Year Old Blogger
an interview.
Resource Links:
http://clooneyproject.livejournal.com/
http://www.boingboing.net/2006/11/18/meet_a_92yearold_blo.html
Style 25 of 25
28. Rohit Bhargava Jesse Thomas
SVP, Marketing | 360° Digital Influence
Designer
Author, Personality Not Included
Blog: http://www.influentialmarketingblog.com
Book: http://www.readpni.com
Blog: http://www.jess3.com/blog
Rohit is a founding member of the 360 Digital Influence group at Ogilvy and author of the award winning
new marketing book Personality Not Included. A popular keynote speaker at marketing events around the
world, he publishes the Influential Marketing blog, ranked among the top marketing blogs in the world, and
has been featured in The Wall Street Journal, BusinessWeek, AdAsia, and media around the world.
About Personality Not Included
>
Learn More
Personality Not Included is an entertaining and useful marketing book about how to make your
www.readpni.com
organization more authentic by using your personality. It is available in 47 countries around the
world, hit #1 in the marketing categories on Amazon US + UK, chosen as a book of the year in
2008 by Soundview, and will soon be translated into 5 languages.
About 360º Digital Influence
>
Read Blog
The 360 Digital Influence team is a unique offering within Ogilvy Public Relations Worldwide
blog.ogilvypr.com
that is focused on helping our clients to understand the conversations happening in the world
of social media, and crafting a strategy for organizations to be part of this dialogue.