#250 is a mobile speed dial that works on virtually all mobile phones in the US and Canada. Advertisers use it as a replacement for hard to remember 800#s or URLs. Callers dial it and say a Keyword that they heard in a radio ad. Our advertisers often receive increases in inbound call volume from 20-100%. iHeart Media is rollling it out nationally with its advertisers. Learn more at www.pound250.com

1. THE SIMPLE & SAVVY WAY TO GET MORE CALLS

2. What is #250?
#250 is a unique mobile speed dial that already works on virtually all mobile
phones in the US and Canada
• A replacement for hard to remember toll-free or local phone numbers
• Caller is prompted for a keyword, such as a company or brand name
• Call can then be routed to advertiser’s call center or office phone
• Caller can be offered a text reply, creating a digital connection
• Real-time call activity is provided through an online portal.
• Ease of Use results in increased call volume & client sales
• Call recording option is very useful for call center quality control
Ideal For Radio Advertising
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3. Act
of Dialing
(Few)
Moment of
Conviction
(Many)
 Can’t write a number down
 Can’trememberarandomnumber
 Can’t go onlineright away
 No QWERTYkeyboardonsomephones
 Textingis cumbersome / unsafe/illegal
The Problem: Advertisingcreatesinterest,butbarriers
toresponseresultinlostsales
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4. The Solution:
Act
of Dialing
(Many)
Moment of
Conviction
(Many)
Call
“tickets”
Easyresponsemethod (JustSaytheKeyword)=MoreCalls
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5. Los Angeles Case Study
Very First #250 Client Hits Grand Slam
• KFI won renewal from an at-risk station client by offering #250
• In the first month using #250, Client saw an 86% increase in call volume.
• Call recording discovered long hold times, prompting client to add phone staff
• Client subsequently committed to $1M media spend
(click image above while in full screen mode for radio ad)
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6. “insurance”“vote”
“tickets”
“food” “donate”
“register”
Call and say…
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7. Better than toll-free numbers:
✓No hunting & pecking to spell vanity words on the dialpad
✓Always the SAME number across advertisers = synergy, adoption
✓Allows digital engagement via text reply and mobile opt-in
✓Works on all major wireless carriers in the US and Canada
1-800-GET-THIN
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8. Better than
Apps, QR codes or Shortcodes
59322
78555
98320
App
✓ No app download required; works right now on handsets
✓ No random numbers to remember
✓ Easily connects on-the-move consumers with advertisers
✓ Enables immediate response (i.e., no need to Google later)
✓ Safer while driving, due to voice interaction
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9. ✓ works across all media

10. (click image above while in full screen mode, to hear a real inbound customer call)
(click image above while in full screen mode for radio ad)
✓Voice-Driven Interaction
✓Texting or Web Search is Unsafe
✓Vanity Phone Numbers Cannot be Dialed
with In-Car Bluetooth
Perfect For Drivers
Real Radio Ad
Using #250
Real Inbound
Consumer Call

11. Example Call Reporting Portal
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12. Example of Call Reporting - Detail
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13. #250 will take the prospect to the desired Priceline page. Siri (or a Google search)
results in competitor options – even if “Priceline” is part of the search terms!
Google search results, even when
specifically stating “Priceline”
With #250…again, no competition!
Avoid Competitive Clutter In Search

14. Conversely, this is what you get when
you search for ‘travel’ on Google Play
(note the competition)
This is what you get when dialing #250
and saying “Priceline” (no competition)
#250 will take the prospect directly to the Priceline App download page.
App store searches include the competition!
Avoid Competitive Clutter in theApp Store

15. Thank You!
We’d Love to Hear From You
Don DeCelles, Mobile Direct Response (MDR)
ddecelles@pound250.com 913-485-1659
Dave Robinett, Mobile Direct Response (MDR)
drobinett@pound250.com 913-486-6063
Website: www.pound250.com
Radio Spots of Other #250 Clients:
https://soundcloud.com/dialpound250
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