The document outlines 25 principles for effective mobile site design, emphasizing the importance of clear call-to-action elements, easy navigation, and user-friendly features. Key suggestions include optimizing search functionalities, facilitating guest checkouts, and ensuring mobile compatibility of all website pages. The guidelines aim to enhance user experience by simplifying information entry and providing relevant content quickly.

1. 25 Principles of Mobile Site Design

2. Have your call to action front
and centre so that it’s easy
for people to see.
One.
Call Now

3. Keep menus short & sweet.
Two.
Menu
About
Our Services
Contact

4. Make it easy to return to the
homepage, use your logo to
link back.
Three.
Logo

5. Don’t let promotions take
over the homepage or
interfere with navigation.
Four.
Logo
Buy me!

6. Make site search clearly
visible on all pages.
Five.

7. Make site searches relevant
so that users can find the
information they need.
Six.
flowers
weddings
delivery
birthdays

8. Include search filters to help
users get accurate results.
Seven.
boots
style
type
Search
colour

9. Segment your search
audience before they
search, if possible.
Eight.
ankle boots
women’s
Search
black
boots
ankle boots
women’s
black
Search

10. Allow users to explore your
site before asking them to
supply personal information.
Nine.

11. Allow users to purchase as
guests but encourage
registration where possible.
Ten.
Have a profile? Sign In.
email
password
Checkout as guest
Checkout
No profile?
No problem, you can create a profile at checkout.

12. Make it easy. Use registered
users’ information by
pre-filling their details.
Eleven.
Ms.
Grace
Alice
Kent

13. Use click to call buttons so
that users can speak to an
operator if they need help.
Twelve.
Call

14. Make it easy for users
to finish conversions
on another device.
Thirteen.

15. Offer users a number
pad for fields requiring
number entry.
Fourteen.

16. Choose the easiest
ways for users to enter
information, drop
downs, tick boxes etc.
Fifteen.
Month
January
February
March
April
May
June
July
August

17. Provide a visual calendar
to make bookings and
planning easy.
Sixteen.
November

18. Use clear instruction and real
time validation to minimize
errors, tell users when they
have not entered correct
information.
Seventeen.
address 1
address 2
postcode
* please enter field

19. Design of forms is
important - short and
easy to read is key.
Eighteen.
Last Name
Mailing Address
City Apt./Unit #
MM DD YYYY
Date of Birth

20. Design all your website
pages so they are
optimized for mobile.
Nineteen.

21. The images and layout
should always be legible.
Twenty.

22. Include high quality
close-ups of key images
like product photos.
Twenty one.

23. Tell users if your website
is better viewed as
portrait or landscape.
Twenty two.

24. Keep users in a single
browser window, do not
allow them to navigate
away from your browser.
Twenty three.
Get Coupon
Sign In
Contact

25. Use mobile/desktop
labelling.
Twenty four.
Mobile Site⎢Desktop site

26. Allow users to locate stores
or products ‘near me’.
Twenty five.