The document outlines a marketing plan to increase awareness of TOMS shoes among 18-25 year olds. The objectives are to increase website traffic, educate consumers on TOMS' giving model, and boost awareness of their product lines beyond basic alpargatas. The target customer is a 20 year old college student who cares about sustainability and social issues. TOMS promises comfortable, stylish shoes while donating portions of profits. The plan aims to boost key metrics through influencer marketing and ads on social media. A secondary target of fashionable 30+ year olds is also identified.
People should be judge on qualifications and experience, not gender
Surveys do not discuss experience and education. Many employers have a grid system which is based on merit, experience and education
Women sometimes make choices that put their family first over their careers
There are more women in workspace than 30 years ago
People should be judge on qualifications and experience, not gender
Surveys do not discuss experience and education. Many employers have a grid system which is based on merit, experience and education
Women sometimes make choices that put their family first over their careers
There are more women in workspace than 30 years ago
Learn tips on Marketing to Millennials. This presentation:1. Defining the Generations. 2. Separates Millennials: Facts vs Fiction. 3. States Why Millennials are Important. Full of statistics about marketing in 2017. How the marketing world has changed and statistics about Millennials.
This Case study will help you to resolve your product launch challenges in retail marketing and provide you deep understanding how to target your customer.
Compare Gen Z and Millennial marketing strategies for sunglassesmpr000089
Both Gen Z (born roughly between the mid-1990s and early 2010s) and Millennials (born between the early 1980s and mid-1990s) are distinct demographic groups with unique characteristics, preferences, and behaviors.
2015 NAFA Session: Millennials/Generation Z and Social MediaAshley Houston
Millennials and Generation Z students are no longer using the same social media channels they were using even just two years ago. They have moved on to other platforms, like Instagram, Snapchat, and WhatsApp, and in China and other parts of the world - WeChat. This presentation provides an overview of the latest trends in social media use among these students and how to engage with them on these new platforms.
The Donors of Tomorrow: Effective Ways to Engage Young DonorsBloomerang
https://bloomerang.co/resources/webinars/
Join Rachel Clemens and Caroline Fothergill of Mighty Citizen will walk through inspiring real-world examples of how nonprofit organizations are using dynamic campaigns to reach Millennials and to generate mission-fueling revenue.
How to Leverage a Social Impact Strategy to Gain Referrals in Young and Diver...Kristin Messerli
Social impact and corporate social responsibility have become common buzzwords amongst marketers when it comes to reaching Millennials. According to Nielsen, 72% of Gen Z will pay more for a product or service that has a social impact. In order to reach today’s socially-conscious consumers, it is important to not only adopt a social impact strategy for the sake of being “on-trend” but to put into action effective ways to support social causes that are important to consumers. In this webinar, participants will learn how to identify social causes that resonate with today’s consumers and practical ways to incorporate mission into regular business practices. Specifically participants will learn:
What motivates young consumers to care about social causes
Effective messaging tools based on storytelling
How to appropriately use social media for mission-based communication
Strategies to generate referrals through partnering with local organizations and nonprofits
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Learn tips on Marketing to Millennials. This presentation:1. Defining the Generations. 2. Separates Millennials: Facts vs Fiction. 3. States Why Millennials are Important. Full of statistics about marketing in 2017. How the marketing world has changed and statistics about Millennials.
This Case study will help you to resolve your product launch challenges in retail marketing and provide you deep understanding how to target your customer.
Compare Gen Z and Millennial marketing strategies for sunglassesmpr000089
Both Gen Z (born roughly between the mid-1990s and early 2010s) and Millennials (born between the early 1980s and mid-1990s) are distinct demographic groups with unique characteristics, preferences, and behaviors.
2015 NAFA Session: Millennials/Generation Z and Social MediaAshley Houston
Millennials and Generation Z students are no longer using the same social media channels they were using even just two years ago. They have moved on to other platforms, like Instagram, Snapchat, and WhatsApp, and in China and other parts of the world - WeChat. This presentation provides an overview of the latest trends in social media use among these students and how to engage with them on these new platforms.
The Donors of Tomorrow: Effective Ways to Engage Young DonorsBloomerang
https://bloomerang.co/resources/webinars/
Join Rachel Clemens and Caroline Fothergill of Mighty Citizen will walk through inspiring real-world examples of how nonprofit organizations are using dynamic campaigns to reach Millennials and to generate mission-fueling revenue.
How to Leverage a Social Impact Strategy to Gain Referrals in Young and Diver...Kristin Messerli
Social impact and corporate social responsibility have become common buzzwords amongst marketers when it comes to reaching Millennials. According to Nielsen, 72% of Gen Z will pay more for a product or service that has a social impact. In order to reach today’s socially-conscious consumers, it is important to not only adopt a social impact strategy for the sake of being “on-trend” but to put into action effective ways to support social causes that are important to consumers. In this webinar, participants will learn how to identify social causes that resonate with today’s consumers and practical ways to incorporate mission into regular business practices. Specifically participants will learn:
What motivates young consumers to care about social causes
Effective messaging tools based on storytelling
How to appropriately use social media for mission-based communication
Strategies to generate referrals through partnering with local organizations and nonprofits
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
2. Objectives
● To increase TOMS awareness with the 18-25 year old demographic
● To re-educate the consumer on TOMS giving portion of their company
● To increase awareness of TOMS different types of shoes
● Increase traffic to the website
● Have social media influencers post about TOMS
● Social Media Ads
3. Customer Profile
Katie Kingsmore● 20 year old finance major at LMU
● In Pi Phi and participates on their
executive board
● Stylish and fashion forward
● Spends her time staying active
● Enjoys spending time outdoors
● Cares about the environment
● Sustainable
● Socially conscious
5. Reasons to Believe
● Sustainable products
● Donates shoes to those in need
● Takes on political issues
● Online reviews say TOMs are comfortable
● Portions of profits donated
6. Desired Actions
● Increase website traffic by 15% in the next 6 months
○ Specifically to the products and giving portion of the website
● Increase click throughs by 20% of media influencers’ posts and media paid-for
ads
● Increase awareness of different products other than the alpargatas by 15%
7. Next-Best-Option
● 30ish year old Marketing
professor at Loyola Marymount
University
● He is the perfect customer for
TOMS because…
○ he is constantly on his feet
while teaching
○ is extremely outdoorsy and
outgoing
○ is all around a hip and youthful
man
Julian St. Clair
8. Pros and Cons
PROS:
- Was the original target audience
- Now having kids can pass on brand loyalty
- They have the ability to spend money
- More prone to go outside and be socially
interactive
- More socially aware
CONS:
- Not the target market Toms wants right
now
- Younger people will assume that this brand
is only meant for older adults
- Shoes are too expensive for not doing one-
to-one
11. Positioning Statements
Target Audience: Gen Z, Millennials
Category: men and women shoes
Benefits: comfortable, youthful, stylish and charitable
Attributes: quality, look, feel and the philanthropic aspect
Target Audience: men and women aged 30 and up, who are fashion forward
Category: men and women shoes
Benefits: comfortable, durable, and charitable
Attributes: fit, ability to adapt to everyday life, and philanthropic aspect
12. Target Audience #1
● 18 - 25 year old men and women
● In school or recently graduated, entering the workforce
● Some experience with college life (2+ years or more)
● Socially Conscious
● Service Oriented
● Trendy
● Wanting a shoe that delivers comfort and style
13. Target Audience #2
● 30+ years old Men and Women
● Parents with younger kids
● Wanting a shoe for both workplace and social life
● Eco-friendly
● Needs durability
● Dependable
14. BCG Analysis
● Cow: Women’s shoes (older aged women
now, trying to make younger women and
men)
● Star: shoes
● Question: gun violence movement they
just started
● Dog: accessories, Tom’ coffee business
15. PEST Analysis
P- Push for gun control, environmental water regulations, climate change,
government shutdown
E- Tariff war with China, Higher taxes, Minimum wage increase,
S- Younger generations are big on company logos and brand loyalty, Companies
advertising on social media, media influencers, More people care about taking a
stance on important political issues,
T- New Samsung Phone, Social media gives people new way to get their news,
google glasses, Smart homes
16. SWOT Analysis
Strengths: Giving back aspect, sustainable products, Used to have high brand
awareness, In a variety of retail stores,
Weaknesses: Low brand awareness now, little advertisement, similar designs to
more well established brands, social media post about social awareness and not
about products, too many different giving back campaigns.
Opportunities: Gun violence campaign, bringing awareness to different
philanthropic campaigns they have
Threats: Other companies that do one-to-one or sell shoes in the same price point.
Well established brands with customer loyalty to that brand. Brands copying their
style
increase awareness of Toms different types if shoes because 75% of the 18-25 year olds haven't bought them in three years
we increase awareness with the 75% by having social media influencers post
People are unaware the shift away from the one-for-one model so we want to make sure the consumer is fully aware of this change so they don’t feel as if they were being lied too when purchasing shoes.
Many people are unaware of the newer styles of shoes so we want to show that TOM’s has more than just the original shoe design because we believe that the wider shoe range will appeal to more buyers.
We want consumer to revisit the website to be able to see that what TOM’s is up to now and also look at the new products.
To gain the target market of 18-25 year olds we believe that social media is the best and most direct way to reach this target as well as the use of influencers to show how the shoes can be styled and that other “influential” people like and are willing to actually wear TOM’s.
For many of us in our group presentation, we haven’t seen an ad for TOM’s on any social media platform so we want to increase TOM’s exposure on platforms like Instagram, Twitter, Snap, and Facebook.
She fits TOMS target market because of her age, fashion sense, love for the outdoors and staying active, and her socially conscious lifestyle.
Danielle
Eco Friendly - TOM’s is known for its commitment to being a sustainable company and giving back so keeping this is a brand promise is really important because it’s a major draw to people who choose to live and support companies that are eco-friendly.
Many online sources (reddit, etc.) show previous TOM’s customers saying that they believe TOM’s are really comfortable.
Uniquely stylish - 36% of 18-25 year olds would probably not buy a shoe over a brand they are loyal to and 30% of 18-25 year olds would definitely not buy a shoe over a brand they are loyal to.
Portions of profits donated - Many people are unaware that TOM’s has stopped the one-for-one model and we feel it is important to make sure that the customer is informed that they no longer does that but that they still are continuously donating shoes.
Socially Conscious - Again TOM’s is known for being socially aware (new gun violence campaign) as well as many other giving programs that they have. Many are not aware of the programs beyond the shoe giving model so we want to show that TOM’s does more than just give shoes.
Hannah
As more people are becoming aware of the negative effects of climate change there is a greater push from consumers to buy from companies that are doing their part to be sustainable.
TOM’s donates shoes to those in need which was their huge breakthrough into the market and how we hope to make future consumers choose TOM’s over other brands.
Gun violence campaign and other issues that the 18-25 year old market are very passionate about.
Hannah
Unique limited edition shoe for the gun violence
Based upon recommendations influencers will be paid to post pictures of Toms shoes and forms of their giving aspect to increase brand awareness and customer clicking
Through the use of social media influencer and paid adv we want to showcase other shoes rather than the original 1 for 1 shoe
Jelani
30ish years old
Constantly moving around while teaching (comfort is essential)
Hip and youthful (aware of trends)
Adventurous and outgoing (skydiving)
Aware of current societal issues (socially conscious)
Jelani
PROS
Current 30ish year olds were the original target audience
If loyal to the brand, would likely pass down that sense of loyalty to their own children
More likely to be out and interacting with others (technology consumes 18-25 year olds lives to a higher degree that 30+)
Likely more aware of social issues and changes within society
CONS
Not the target market TOMS is currently looking for
If targeted to older adults, younger demographics may believe the shoes are solely for the older crowd
Shoes are a bit pricey for there to no longer provide one-to-one service
Chose Gen Z because they are the target market that TOM’s would like to capture next. We believe the shoe designs need to be youthful since the market is younger as well as unique because brand loyalty is incredibly high with this age demographic. This group is very into wearing brand names but only if that brand is seen as a “cool” and innovative brand (Nike, Adidas, Fila, Vans, etc.) without those markers this demographic probably doesn’t want to wear branded apparel or shoes. In order to get that market to buy TOM’s we believe that they need a more unique design so they can stand out on their own.
Second market is 30 and up because they are the ones still buying TOM’s. The current designs are more tailored to their choice of style as they are more simple and similar to other brands on the market now. This demographic puts more emphasis on charitable acts by companies when it comes to the buying decision. They are also more likely to pay more for shoes than the gen z market.
18-25 year old demographic is what TOMS is wanting to reach, focus on young professionals and those with some college education. 75% of the 18-25 year old demographic that was surveyed hasn’t bought a pair of TOMS in 3+ years
Target people who are socially conscious and are service oriented, while still being trendy and looking for a shoe that delivers comfort as well.
Target audience TOMS already has, they were the 18-25 year old demographic when TOMS first started and grew with the company
Possibly parents who can pass on brand loyalty, want shoes that function for home and the workplace, that offer style and comfort.
Care about the environment, so this demographic want shoes that are friendly for our environment.
They care about shoes that are durable and dependable.
Gabby
Based upon the variety of shoes TOMs carries a variety of shoes that are similar to shoes that brands like Nike, Adidas, Aldo, and Steve Madden carry.
Tom’s is centered and most effective with comfort and price.
Nike is very expensive but also very comfortable.
Steve Madden is inexpensive but also not the most comfortable shoe.
Aldo is expensive while being comfortable.
This shoes that Tom’s is the best for price, while still being comfortable out of all these brands.