Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

22@ Project, Barcelona


Published on

22@ Barcelona is a project that aims to fully integrate Barcelona in the new technological revolution of the knowledge economy. The Poblenou district, the main hub of Spanish industrialization during the 19th century, is today setting itself up as the leading economic and technological platform in Barcelona and Catalonia.

Published in: Education, Travel, Technology
  • Be the first to comment

  • Be the first to like this

22@ Project, Barcelona

  1. 1. U rb a n De s i gn: A rt, Cit y, S oc i et y. 20 0 9 Nic ho la s S oc r at es22 @ B ar cel o n a Pr oj ec tBarcelona, located in the north-east of Spain and on the shores of the Mediterranean, isone of the main European metropolises, and the centre of an extensive metropolitanregion made up of more than 217 towns, with a total population of 4.6 millioninhabitants. It is the economic, cultural and administrative capital of Catalonia and aleader of an emerging business area in the south of Europe which is made up of morethan 800,000 companies and 17 million inhabitants. Within this Euro-Mediterraneanregion, which includes the Balearic Islands, Valencia, Aragon and the south- east ofFrance, Barcelona is focusing on new strategic, competitive and international sectors, andit is consolidating its position as one of Europe’s principal metropolises.Catalonia, and its capital Barcelona, has always been a welcoming place for those visitingit. Throughout its history, many different peoples have passed through this land andalmost all of them have settled here. This has made Catalonia a welcoming place, whichis tolerant, dynamic and open to anything that is new.Catalonia and Barcelona have now become one of the main economic hubs of Europe.A driver of the Spanish economy, 21st century Catalonia is an innovative country with ahighly-qualified labour force, an enviable geographical position (at the heart of Europeand connected to the rest of the world thanks to its Mediterranean ports and itsinternational airports) and top-notch infrastructure and facilities that draw importantinvestments year after year.Because of the shortage of available land at least half of the new office space will havebeen concentrated in the 22@ district.
  2. 2. The 22@ district occupies 115 city blocks, with a surface of 200 hectares and with apotential to build 4 million m² of floor space. Of this, 3.2 million m² would be allocatedto offices and commerce. According to Council estimates, the transformation of thedistrict will require an investment 12,020 million euros over a period of 15 or 20 years.
  3. 3. 22@ Barcelona is a project that aims to fully integrate Barcelona in the new technologicalrevolution of the knowledge economy. The Poblenou district, the main hub of Spanishindustrialization during the 19th century, is today setting itself up as the leading economicand technological platform in Barcelona and Catalonia.
  4. 4. The plan aims to transform the entire neighborhood of el Poblenou—previously a clusterof manufacturing industries—into a hub of office and university buildings for activitiesand companies involved in the fields of new technologies, information, knowledge,communication, and R&D.Facilitating its role as an incubator of new ideas, companies and products.As a new city model the 22@ Barcelona project reinterprets the function of the oldindustrial fabric of Poblenou in a contemporary way, applying a new town planningmodel based on the knowledge culture and sustainability.The object of the 22@ Barcelona project is to transform 200 hectares of industrial land inPoblenou into an innovative economic district, with leading edge infrastructure. It is tooffer over three million square metres of modern, flexible, technological business spacein the very centre of Barcelona, and is to achieve the strategic concentration ofknowledge intensive activities.The 22@ Barcelona project provides for a greater density than has traditionallycharacterised industrial sectors, and opts for a dense, complex urban environment whichpermits more efficient use of the land while, at the same time contributing to theinteraction and exchange of information between the different urban agents andgenerating the critical mass required to achieve economies of agglomeration.Thus the 22@ Barcelona project opts for a high quality, compact, mixed, sustainableurban model which results in a better balanced, more hybrid, ecologically more efficientcity of greater economic weight and cohesion. Thus it forms part of the overall strategy“Barcelona, the City of Knowledge”.At the same time higher levels of buildability enable urban refurbishment projects tocontribute to the re-urbanisation of all the streets of the sector, generating new greenspaces, facilities and housing. In short, a decisive improvement to the quality of lifeenjoyed in Poblenou.Barcelona production expertise is changing rapidly: more than two-thirds of its exportsnow are high or medium-high technological goods. The future development of Barcelona
  5. 5. depends on its ability to integrate new information and communications technologies and,of course, to intensify its knowledge-driven industrial activities and profit from them.Both for its innovative conceptualisation, and for the nature of its productive activities,the 22@ Barcelona district of activities is changing the economic geography of town, andstands out as one of the areas of Metropolitan Barcelona with greatest potential.22@ Is one of Catalonia’s and Barcelona’s main business sectors both in terms of weightin the overall economy, its importance in comparison with other European regions, and interms of the importance given to it by companies, universities and centres of researchworking in this area: the Information and Communications Technologies sector (ICT)Qualified professionals and working practices are determining factors for manycompanies when setting up in an area. Barcelona and its metropolitan region have highly-qualified staff and they have been chosen by more than 250 innovative companies as thelocation for their headquarters. Moreover, the capital of Catalonia has been consideredthe best European city in terms of quality of life by professionals -for six consecutiveyears -, and the fourth best European city to do business, according to the “EuropeanCities Monitor 2006” carried out by Cushman & Wakefield.Barcelona offers a variety of things that make it really attractive to live, work and to dobusinesses. The city is currently well positioned for new economy activities.Good reasons to invest are clear;
  6. 6. 01 Strategic geographical locationBy road, just 2 hours from France. The gateway to the South of Europe, it boasts a port,and international airports, Free Trade Zone, logistics park, international trade fair and acity centre radius of only 5 kilometres.02 Extensive transport infrastructureNetwork of highways connected with Europe; the fastest-growing European airport;Spain’s top port and the biggest port in the Mediterranean in terms of container transport;dense network in terms of the underground, railway and buses; arrival of the High-SpeedTrain in 2007 and connections with the European network in 2009.03 Centre of a large economic, dynamic and diverse areaThe area of Barcelona is made up of 4.7 million inhabitants. It is the capital of Catalonia -7 million inhabitants - and the centre of the Mediterranean Rim, a large economic areawith 18 million inhabitants. It represents 70% of the GDP of Catalonia, it had a GDPgrowth rate of 3.1% in 2004 - above the European average -, it is the sixth biggest urbanagglomeration in Europe and it is fifth in terms of its concentration of industrial activity.04 Successful foreign investmentFifth-best city in Europe for business, it represents some 20% of the annual foreigninvestmentin Spain. There are 2, 700 foreign companies set up here and 97% are satisfied with theirinvestments. Barcelona has also consolidated its position as a centre for the Europeandivisions of multinationals.05 Acknowledged international positioningBarcelona fares well in different international rankings, which show its highly favorableurban position, its capacity to attract foreign capital, its entrepreneurial character and thequality of life.06 Human resources prepared for the futureHighly educated; highly productive, one of the most qualified in Europe according to theOECD; 5 public universities, 2 private universities, prestigious business schools: IESE,ESADE, EADA; 27 international schools;extensive penetration of new technologies; good character for innovation and creativity.07 Excellent quality of lifeTop city in Europe in terms of quality of life. Mild climate, sunny, beaches, close to topquality ski resorts; splendid cultural and leisure offer; network of 4,500 educationinstitutions; modern and accessible health system. Easy to get around on public transport.A system of nature parks surrounds the city.08 Large urban projects for the futureTransformation of 1,000 Has. and 7 million m2 of build surface area. Llobregat area: abet on the logistics sector and internationalisation, with enlargements to the port and theairport; Besòs area: urban renewal, sustainability and research centres; La Sagrera-SantAndreu: arrival of the high-speed train; 22@Barcelona:the new technology and innovation district.
  7. 7. 09 A competitive real estate offerExtensive stock of offices, commercial premises and industrial plants with an excellentprice-quality relation. The construction of housing is also in an expansive phase.10 Unique public-private co-operationBarcelona City Council and the Catalan government are very much in favour ofcompanies; success in traditional public-private collaboration has been a key in thetransformation of Barcelona.Xavier Cama, director of Barcelona consultants Cushman & Wakefield Healey & Baker,believes that the majority attitude is to wait for the 22@ developments to be consolidateInvestors in the past have preferred a more central location along the Diaganal andPasseig de Gracia.‘If the buildings in progress are rented, the international investors will come,’ say Cama.
  8. 8. For Cama 22@ will be converted ‘into a tertiary zone of offices and commerce, importantto the city.It will not, however, to be able to focus on new technologies, since many of thecompanies are in crisis.Also, he says that, Barcelona has arrived a little late, in the sector of new technologies.Barcelona must aspire to attract multinational headquarters to the 22@.On a smaller scale, Barcelona should develop specialist clusters, such as design centres.Despite the investment caution, all new buildings in the 22@ district have been rented orsold before construction has been completed.The price of the rent, has stayed around 15 Euros m2/ month, with higher values in thebuildings near Glories, where the office market has consolidated.T he 2 2@ B arc el o na pr oj ect is t he "e ng in e " of ec on o m ic d ev el op m e nt.The 22@Barcelona project, approved by the Barcelona City Council in 2000, involvesthe transformation of 200 hectares of industrial land in the center of Barcelona into aninnovative productive district, aimed at concentrating and developing knowledgeintensive activities. As a project of urban refurbishment, it responds to the need ofrestoring the economic and social dynamism of the Poblenou Quarter, creating a diverse
  9. 9. and balanced environment with production centers, social housing, facilities and greenspace aimed at improving both the quality of life and of the workplace.The 35 kilometres of streets in the 22@ Barcelona district of activities are beingcomprehensively re-urbanised under an Integrated Infrastructure Plan which, with a totalinvestment of 162 million Euros, provides for the complete refurbishment of the publicspace and the construction of a highly competitive utility network, structured to meet thetechnological, town planning and environmental requirements of today.
  10. 10. The new services of the 22@ Barcelona district of activities include modern powersupply grids, telecoms networks, centralised climate control, and pneumatic refusecollection systems and prioritise energy efficiency, noise pollution control and reductionand responsible natural resource management.The new infrastructure networks have been designed with a mind to permitting theoperators of urban services to compete freely, and to such ends are provided with fullyaccessible galleries, channels and conduits to facilitate the laying of new cable, sominimizing the need for any future operations.As a project of economic revitalization, it offers a unique opportunity to turn thePoblenou District into an important scientific, technological and cultural platform,making Barcelona one of the most dynamic and innovative cities in the world.As a project of social revitalization, it favors the networking of the different professionalsworking in the district and encourages and supports innovative projects that fostercollaboration among companies, institutions and residents as well as social, educationaland cultural organizations.
  11. 11. The fundamental vision and mission of the 22@ Barcelona project is to convert the oldindustrial areas of Poblenou into a new pole for business, scientific and technologicalactivity, right in the very heart of the city, and thus help consolidate the position ofBarcelona as one of the principal international platforms for innovation and theknowledge based economy.Essential to this mission is to foster initiatives aimed at drawing in activity and creatingnew sectarian concentrations (clusters) which, with the involvement of the mostsignificant public and private players, will permit transformation of the productive fabricof the 22@ Barcelona district to be structured and areas of excellence to be established.To accelerate the process of transformation, and establish its personality and coherence,the 22@ Barcelona corporation is promoting what have come to be called the 7 enginesof the 22@ Barcelona district. Said activity magnet projects will permit the creation of amodel of dynamic innovation, based on the “triple helix” concept, to potentiate theconfluence of science, technology and enterprise so that the synergies
  12. 12. created between these three strategic players will hone the competitive edge of theproductive system and enable Barcelona to adopt a leading position in certain areas ofknowledge:22 @ M e di a A ud iov is ua l s e c tor22 @ ICT Infor m ati o n a n d Co m m u n ic atio ns Te c h n ol o gi es22 @ Bi oco rp o rati o n Bio s c i enc e s ec tor22 @ C a m pu s Ne w m od el f or k no w l ed g e s p ac es22 @ Ent re pr e ne urs Ma g net t o i nte r nat io n al ta le nt22 @ Te c h n ol ogy C re ati o n a nd t r ans f er of kn o w le d ge22 @ Soc ia l Soc i al c o hes io nThe transformation led by the 22@Barcelona project enables the creation of up to3.200.000m2 of new business GFS to stimulate production activities in the city centre,4.000 social housing units and 114.000m2 of new green spaces, transforming the oldindustrial land into an area of the highest urban and environmental quality.
  13. 13. At the time of the approval of the 22@Barcelona plan in 2000, infrastructures of theindustrial areas of Poblenou were found to be clearly poor. To amend this situation theproject establishes a new Special Infrastructure Plan (PEI) to re-urbanize the 37km ofstreets in the 22@Barcelona and provide them with leading edge services and utilities.The approval of the 22@ Barcelona plan, Poblenou has seen significant qualitativegrowth in its production structure, clearly evolving towards more knowledge intensiveurban activities. The execution of the 22@ Barcelona project will generate between100,000 and 130,000 new jobs, and the percentage of the city’s economic activityconcentrated in Poblenou will increase from 4% to over 15%.The 22@Barcelona district favors the competitive edge of its productive fabric through aseries of projects, considered as the “engines” of the economic development of the
  14. 14. territory, with the support and involvement of the main private and public agents andplayers. - On the one hand, it permits the creation of clusters around the fields of knowledge, in which Barcelona can aspire to become a world leader, through the concentration in the territory of firms, public organizations and reference science and technology centers in those sectors considered strategic: amongst others, the media, information and communication technologies, medical technologies (MedTech), design and energy. - On the other, it enhances the capacity for innovation of firms and the entrepreneurial culture of the productive fabric through initiatives that promote the concentration of R&D and technology transfer centers and attract the most innovative international projects. - It also fosters the establishment of new formal and informal networks to encourage the creation of joint corporate projects on both a local and international level, and to improve both social and entrepreneurial cohesion.Barcelona’s 22@ district is both an urban regeneration project and a new model of citythat seeks to respond to the challenges posed by the knowledge society by creating 4fundamental clusters: MEDIA, ICT, ENERGY, BIOTECH.
  15. 15. In order to ensure the best possible fit for the diverse functional programmes within theurban environment, and to avoid any possible traumatic effects on the existing uses andfunctions, the 22@ Barcelona project does not, from the outset, specify detailed preciseplanning for each part of the territory, but rather allows for the final image of thetransformation to be progressively defined, depending on the specific features of theindividual project and its surroundings.Since the project was approved, more than 1.100 firms, institutions, universities andresearch and innovation centers have taken the decision to locate in 22@Barcelonadistrict. As an example, in September 2008, TCI Network opened the new headquartersin Imagina Building, which is located in 22@Barcelona Innovation Distric. These newincorporations have had a significant impact on the District’s production structure,turning it into one of the most dynamic poles for the generation and application ofknowledge in Europe.The international economic activity of the area of Barcelona gets a special boost fromFira trade fair, the Port , the Airport , the Free Trade Consortium, the Consortium ofBarcelona Tourism Board and the new innovation technology districts. In this last aspect ,and given the fact that innovation is the key to developing competitiveness, productivityand the internationalisation of companies, then we can see that the Information andCommunicationsTechnologies sector (ICT) is one of the key sectors for Barcelona and Catalonia.Barcelona and its metropolitan area play host to manufacturers of electronic equipmentand the headquarters of large businesses that are one of the pillars of the development andexploitation of ICT in Spain. The city has become one of Spain’s benchmarks, with realexamples that run from the 22@Barcelona district, the technology and innovation districtfrom excellence, to extensive business networks of leading service companies, with deep-
  16. 16. rooted entrepreneurial spirit and a long tradition in the teaching of telecommunicationsand its business practice.Regarding the availability of human resources, in the last few years Barcelona hasincreased resources in education in new technologies as well as in infrastructure forresearch.The city has prestigious universities, centres of research that are highly prepared,laboratories for R&D, as well as intermediary institutions that facilitate the developmentof technology based projects that are motors of new initiatives in the digital industrythrough the transfer of knowledge.More than 1,700 companies and 155 research stakeholders make this one of the topregions in terms of innovation in Europe in this sector. From the social, business,institutional and university point of view, Barcelona is positioning itself as southernEurope’s benchmark with respect to the Information and Communications Technologiessector. The distribution of ICT sub-sectors is similar to the situation in the rest of Spain,
  17. 17. with the main weight falling on services for telecommunications, computer sciences andthe manufacture of electronic and telecommunications equipment.Barcelona in the electronics consumption sector; in Spain, represents 63% of the totalproduction and it is the main European manufacturer. In the computer business,companies in Catalonia represent 29% of the total in Spain, and in terms oftelecommunications, licenses issued in Catalonia represent a fourth of those issued in thewhole of Spain.Barcelona and its metropolitan area go to make up a compact area in the ICT sector, withspecial significance in activities related to the industry of digital content (cinema, videoand graphic design) and software (development, consulting firms and other integrationservices), which between 1997 and 2002 managed to achieve a rate of growth above80%. The importance of these two sectors in the overall ICT sector is also related toBarcelona’s progressive specialisation in the service industry. On the other hand, the cityrepresents a very significant part of the employment in high technology sectors inCatalonia. It is worth noting that in 2002 Catalonia stood in the fifth position for the thirdconsecutive year in the ranking of European regions with the highest percentages ofpopulation in high technology sectors, beating regions like Rhône-Alps, Dublin, Madridor Berlin, and standing at a level similar to that of the Lombard region or West Midlands.Barcelona is the ICT metropolis of the Mediterranean.01 Barcelona, a digital city02 Leader in ICT penetration03 Concentration of ICT companies04 Availability of innovation infrastructure and services05 Centres of knowledge generation06 Innovation and enterprise Culture07 Support of public institutions in the promotion of ICT
  18. 18. 08 Important ICT projects09 Future potential10 Culture of working in networks and adaptation to changeThe Catalan rate of ICT penetration is one of Spain’s highest in terms of companies,internet users, and home ICT equipment, and the development of electronicadministration.It is becoming a digital city, which is more than ever concentrated with activities that arehighly intense in knowledge, technology and research.The economic sector based on creativity, innovation and knowledge, brings togetheractivities in research, development, new technologies, media and audiovisuals, design,culture, biotechnology, the publishing world, etc.These activities have more and more significance in Barcelona’s economy, they offerbetter paid jobs, and the most important thing, they represent the required condition formanufacturing companies of high technology to set up.The most widespread use of internet by companies is for searching for information(90.4%) and electronic banking (79.3%) and half of connected companies use it to lookfor new suppliers.If we consider the use of e-administration, Barcelona is one of the cities that has mostmoved forward in its implementation and at the moment it is working on services formobiles. The city’s website is one of the most used compared to other cities in the worldand this year forecasts show that for the first time the volume of procedures carried outvia w w w. b c will over take those carried out in person. A fact that puts the city on apar with the best in the world.Barcelona, together with 20 other cities, passed the European Charter of Citizen Rights inthe Information and Knowledge Society, a pioneering move that demonstrates the will ofthe city to be a leader in the use of ICT.
  19. 19. The 22@ Barcelona project has been warmly received by the business community:over eighty of the most outstanding companies in their respective sectors have eitherestablished, or are in the process of building, head offices in the 22@ district of activitiesand, in terms of new establishment alone, the productive activity of the district hasincreased by over 255,000 m2.Among the users, there are some important Spanish companies such as:Agbar, Gas Natural, Amper, and Retevision, and multinationals including T-Systems(Deutsche Telekom), General Electric, Liberty or la Citada Axa.As examples of some of the most innovative and representative companies in Barcelona,we can draw attention to:Abertis Telecom: leader in telecommunications infrastructures and services, it boasts thefirst network of sites for the broadcast and distribution of radio and TV signals, it offersmobile radio communications services for public networks for the security andemergencies services.
  20. 20. EDS España: has set up its centre of Excellence Agility Alliance, a pioneering centre i nEurope for the development of innovative services for the finance sector in Sant Cugat.Hewlett-Packard: its plant in Sant Cugat handles everything from marketing,engineering, to monitoring and the distance management of systems. Its R&D area hasbecome the company’s most important outside the US.Fujitsu: a company integrating solutions; everything from consulting, integration,implementation and outsourcing of infrastructures and computer applications, to a fullrange of products like servers, bank systems, mobility, storage and peripherals.Getronics: this is the leading supplier in the world of ICT solutions and services,independent of all manufacturers.IBM: the R&D developed in its Barcelona offices focuses mainly on software andsolutions for innovation and transformation in the finance sector and boasts a competencecentre specialised in health issues.Indra: has established different centres of excellence like those dealing with securitysystems, communications systems and navigation by satellite or consulting from itsheadquarters in the 22@Barcelona district.Microsoft: has set up in Catalonia its IFR Software Factory Microsoft Dynamics in itscentral offices in the innovation district.Sony: the central offices of the production centres and the design of new Sony Españaproducts are in Barcelona.Telefónica: it will set up its headquarters and Telefonica R&D division in the same placeas its other group R&D activities in 22@Barcelona, with a close relationship between itsdifferent business lines.T-Systems: is part of the Deutsche Telecom group, this was one of the pioneeringcompanies to set up headquarters for the Iberian peninsula in 22@Barcelona, it hascreated an important cluster of ICT companies called “Clusters for Innovation”, with 32members from the business, university and institutional world.Yahoo! Research: it has selected Barcelona and 22@Barcelona as its European centrefor the development of R&D activities into Internet search engines and othertechnological areas.
  21. 21. Knowledge is the motor of innovation, and Mediterranean cities with their compacthistorical centres where information exchanges proliferate, are particularly suited andattractive environments for the generation of knowledge and innovation. Both Barcelonaand its metropolitan region can be qualified, a priori, as adequate infrastructures tochannel co-operation between productive and educational systems.
  22. 22. Te c h n ol og yAlstom Centre for Technology Research Development and Innovation in Urban,Interurban and Rail Transport.Barcelona Media Innovation Centre.
  23. 23. ICT Technology Centre.Innovation Centre for Energy Technologies.Innovation Centre for Graphic Art Technologies.Ent re pr e ne ur sThe Catalan collaborative tradition has been promoted even more due to the use oftechnology in the organisation and the development of work.There are many companies that work from their offices in Barcelona in collaboration withothers all over the world in order to give the best services to their customers and at thesame time count on linguistic and cultural proximity with respect to clients.Creative people, with talent , multilingual and coming from diverse origins form thenucleus of knowledge and the experience of technology companies with offices inBarcelona.Professional interest, the enthusiasm for technological advances, the ethics ofresponsibility, efficiency, high rates of productivity and the capacity of workers to adaptto a world in continuous evolution contribute to making these companies’ business grow.22@Barcelona District, is an international reference point for the creation anddevelopment of new businesses;
  24. 24. Barcelona ActivaSpecialized Incubators;MediaICTLanding ProgramAccel ProgramAccess to financing.Residential and Working Centre.H o usi ngThe 22@ Barcelona project has decisively opted for a mix of space dedicated toproduction and residential use, allowing people to live close to their work and favouringthe development of local shops and trade, so guaranteeing the vitality of the areathroughout the course of the day.Poblenou has some 23,000 traditional homes. Over 4,600 of these homes were built in theindustrial areas and encumbered under the 1953 County Plan which established theexclusive industrial use of productive land.For the first time in the last 50 years the 22@ Barcelona project recognises the existenceof these homes and incentivates their refurbishment. Moreover it facilitates theconstruction of between 3,500 and 4,000 new social homes, equivalent to 10% of the newpotential roof space, of which at least 25% must be for rent.To favour the typological and social diversity of Poblenou, the 22@ Barcelona projectencourages the development of hotels and short-term rental apartments for corporate use,and permits the refurbishment of certain industrial buildings to create loft apartments, iftheir buildability is less than that established for productive use and if their preservationis seen to be of architectural, historical or artistic interest. Thus the 22@ Barcelona planincentivates the preservation of the district’s industrial architectural heritage by allowingfor the creation of non-conventional housing, so helping to broaden the range of housingavailable in the 22@ Barcelona district of activities.Through the different projects for urban renewal it is anticipated that the total number ofhomes in Poblenou increases to 40,000. With such a proportion of residential use, close to50% of the total built-up area, Poblenou will become a model of social and environmentalbalance.
  25. 25. F utu re C a m p usThe academic and university community in the area of Barcelona is one of the mostnumerous in Europe with more than 200,000 students and with prestigious internationalbusiness schools (IESE, ESADE, EADA, etc); something which means there is a seedbedto cover the qualified job market and added value in the area. Specifically in the areas ofICT knowledge.A new concept and model for knowledge space;4 knowledge vectors based in the local economic and academic potential;Energy Technologies,Mobility Technologies,Water Technologies,Architecture, Urbanism and Construction.Each vector will develop products and services in;Training,Research,Innovation,Business Activity.
  26. 26. BIO T E C HParticipation in programs for the creation of Bioscience-based companies.Support infrastructure and services for the new busineses based in biotechnology.Attraction of national and international companies related to biotechnology andpharmaceuticals.
  27. 27. IC TConcentration of public and private technological centres from the ICT sector.ICT Product exhibition and information dissemination centre directed to companies andcitizens.Local and International business sector; Large companies (T-Systems, Auna, Indra, GTD). Small and midsize companies (Interface Building)Public Sector: Local Government (IMI), Regional Government (DURSI), CentralGovernment (CMT).
  28. 28. M e di a P arkCommunication Campus (24,000 m2);Communication Campus,Technological Transfer Centre.Audiovisual Production Centre (36,000 m2);Advanced studios and technical rooms, Offices.Barcelona Media,Innovation Centre,Enterprise Incubator,Temporary Residence.Space allocated for expansion;115,000m2 for enterprise 60,000 m2 for services.
  29. 29. 22 @ Ba rce lo n a’s s t un ni n g A rch itec t ur e