The hidden job market


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The hidden job market

  1. 1. The Hidden Job Market
  2. 2. Session overview <ul><ul><li>Hidden job market </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Canvassing letter </li></ul></ul><ul><ul><li>Telephone canvassing </li></ul></ul>
  3. 3. Did you know? <ul><li>According to the Australian Bureau of Statistics, 78% to 82% of jobs are found through the hidden job market. (2006) </li></ul><ul><li>Are you missing out? </li></ul>
  4. 4. The hidden job market <ul><li>Describes job search sources and leads that are not in the public domain </li></ul><ul><li>Access them by using: </li></ul><ul><ul><li>networking </li></ul></ul><ul><ul><li>canvassing letters </li></ul></ul><ul><ul><li>telephone canvassing </li></ul></ul>
  5. 5. Networking <ul><li>Networking works for everyone. </li></ul><ul><li>Networking is the only way to access some fields/jobs. </li></ul><ul><li>Every person you know is a valuable contact. </li></ul><ul><li>Networking is about reaching out and developing a team of ‘helpers’. </li></ul>
  6. 6. Great networkers… <ul><ul><li>listen </li></ul></ul><ul><ul><li>don’t interrupt </li></ul></ul><ul><ul><li>ask you questions about yourself </li></ul></ul><ul><ul><li>make eye contact </li></ul></ul><ul><ul><li>make you feel special </li></ul></ul><ul><ul><li>follow up when they say they will </li></ul></ul><ul><ul><li>ask instead of expect </li></ul></ul><ul><ul><li>remember snippets from previous conversations </li></ul></ul><ul><ul><li>use open questions. </li></ul></ul>
  7. 7. Canvassing letters <ul><li>The purpose of a canvassing letter is to: </li></ul><ul><ul><li>show the employer what you have to offer </li></ul></ul><ul><ul><li>get the employer interested in meeting you. </li></ul></ul>
  8. 8. Key elements of a canvassing letter <ul><li>Personalised approach. </li></ul><ul><li>Appropriate to you and your marketplace. </li></ul><ul><li>Sales orientated. </li></ul><ul><li>Considers the employer’s point of view. </li></ul><ul><li>Clear and concise. </li></ul><ul><li>Accurate. </li></ul><ul><li>Follows basic business etiquette. </li></ul><ul><li>Adapted from Pauline Charleston, Tap the Hidden Job Market , Choice Books, Australia, 2002. </li></ul>
  9. 9. Telephone canvassing <ul><li>Telephone canvassing (or telesearching) means calling employers directly to market your skills to their business. </li></ul><ul><li>Your objective is to get a meeting with them. </li></ul>Note: We did not use the word interview. If you ask an employer for an ‘interview’, very often they will say ‘No’ straight away.
  10. 10. The Yellow Pages <ul><li>What is the easiest way to identify suitable employers in your local area? </li></ul><ul><li>Look up the Yellow Pages! </li></ul>‘ If I had five hours to chop down a tree. I’d spend four hours sharpening the axe.’ Abraham Lincoln
  11. 11. Developing a phone script <ul><li>A phone script will help you feel prepared for your telephone canvassing and give you guidelines for what to say during the call. </li></ul>You don’t have to stick to your phone script word for word. It is more like a flowchart, listing things to say during the conversation.
  12. 12. 1. Ask for the name of the manager. <ul><li>Hello, my name is Joanne Citizen. Can you please give me the name of the Nursing Department Manager? </li></ul>
  13. 13. 2. Ask to speak to the manager. <ul><li>Is Ms Smith in? May I speak with her, please? </li></ul>
  14. 14. 3. Introduce yourself and explain the purpose of your call. <ul><li>Hello Ms Smith, my name is Joanne Citizen and I believe you manage the Nursing department at Springfield General Hospital. I am an experienced nursing assistant and would like to discuss employment opportunities in your hospital. Would you have a moment to discuss this with me? </li></ul>
  15. 15. 4. Once you have their attention, sell your skills and benefits to the employer. <ul><li>I have three years experience in ward nursing and one year in intensive care. I have recently updated my qualifications and have been praised by all my past employers for my dependability and quality of nursing. In my previous position I was responsible for training new staff and I am skilled in workplace training methods. </li></ul>
  16. 16. 5. Ask for an opportunity to meet. <ul><li>Rather than take up too much of your time today, is it possible to meet you with you to talk about my experience and qualifications in more detail? </li></ul>
  17. 17. 6. Set up the meeting. <ul><li>That’s great! I’m sure you’re busy at the moment but do you have a few minutes tomorrow afternoon? I could be there at 3pm. If 3pm isn’t good, would 8.30am on Friday the 6th be better? </li></ul>
  18. 18. 7. Thank them and repeat the details of the meeting. <ul><li>Thanks for your time. I look forward to seeing you Friday the 6th at 10am. </li></ul>
  19. 19. After the call <ul><li>Keep a record of the call and your follow-up actions. </li></ul><ul><li>Complete your follow-up actions on time. </li></ul><ul><li>Reflect on your call and identify areas for improvement. </li></ul><ul><li>Stay positive. </li></ul>
  20. 20. Summary <ul><li>The hidden job market is all about being proactive. </li></ul><ul><li>Don’t wait for the jobs to come to you. </li></ul><ul><li>Use your network, canvassing letters and telephone canvassing skills to open doors. </li></ul>