This is the first half of my guide to launch a bestseller in 21 days. Get the full ebook and free video series when you sign up at my website:
https://www.creativindie.com/21-day-bestselling-author-platform/
PR is essential for Entrepreneurs, but its not easy. Here is a simple reference guide to navigate the confusing world of PR. Meant essentially for those who have little PR experience.
Doing customer development (and stop wasting your time)Hans van Gent
Why would you bother to talking to people while you actually could be building your product? Because everything you assume could be wrong. Time to validate those assumptions and start your business on the right track.
"Booth Brush Up" Trade Show Booth Presentation Training SlidesAndy Saks
These slides accompany "Booth Brush-Up," my 1-hour trade show booth staff training program. This program helps exhibitors boost their lead count by teaching booth staff to attract prospects with appealing body language, qualify them with targeted questions, run demos efficiently and effectively, and extend the relationship by locking in a follow-up action. I've delivered "Booth Brush-Up" for several clients, including AT&T, and they've found it very effective in priming their staff to behave professionally, focus on customers, and grab more leads!
Triagile Conference Workshop on Ubiquitous Coaching using Clean LanguageAndrea Chiou
How to use questions to find out more about resourceful states, desired outcomes, future events. How to give Clean Feedback. How to notice Metaphors. Where to look for more information
Discover the secrets of copywriting success from the master. From novice to pro in easy stages
Do you want to...
* Never pay for a copywriter ever again?
* Attract your ideal clients and customers with your words?
* Convert your readers into potential business opportunities with persuasive copy?
* Write copy for your website with a clear, intentional message that serves your audience?
If you answered YES to any of these questions, this is the course for you.
Do you feel like your copywriting skills are letting you down?
Whether you need to write copy for your website, your blog, a cover letter or CV; these techniqu WORD for any medium.
This course offers actionable tools and templates which anyone can use to get <b>RESULTS right away. You will learn to write effective copy fast, so you can get on with running your business.
If you think you know everything there is to know about copywriting, wait until you unlock the <b>SECRETS inside this course that the top professional copywriters don't want to tell you.
In this course, you will learn how to write copy that connects and converts. In other words you’re going to learn to craft copywriting that actually sounds like you, that comes from your heart and makes people excited to buy what you sell.
What makes this course different?
* I work professionally as a copywriter and marketing consultant- this course will be way more comprehensive than any amount of Googling (believe me, I’ve done it all)
* I give you my personal formulas and templates to use for your copywriting, with step-by-step guidance how to implement them.
* I reveal the tried-and-tested methods and techniques I have used in my own copywriting case studies to get results.
* The course includes the little-known marketing psychology tricks that professional copywriters use to win life-long customers and clients.
My teaching style is straight forward, clear, concise and to-the-point. I use practical real-life advice that you can apply straight away. I can’t wait to get started with you on your journey to copywriting success.
Copywriting
ORDER NOW.
PR is essential for Entrepreneurs, but its not easy. Here is a simple reference guide to navigate the confusing world of PR. Meant essentially for those who have little PR experience.
Doing customer development (and stop wasting your time)Hans van Gent
Why would you bother to talking to people while you actually could be building your product? Because everything you assume could be wrong. Time to validate those assumptions and start your business on the right track.
"Booth Brush Up" Trade Show Booth Presentation Training SlidesAndy Saks
These slides accompany "Booth Brush-Up," my 1-hour trade show booth staff training program. This program helps exhibitors boost their lead count by teaching booth staff to attract prospects with appealing body language, qualify them with targeted questions, run demos efficiently and effectively, and extend the relationship by locking in a follow-up action. I've delivered "Booth Brush-Up" for several clients, including AT&T, and they've found it very effective in priming their staff to behave professionally, focus on customers, and grab more leads!
Triagile Conference Workshop on Ubiquitous Coaching using Clean LanguageAndrea Chiou
How to use questions to find out more about resourceful states, desired outcomes, future events. How to give Clean Feedback. How to notice Metaphors. Where to look for more information
Discover the secrets of copywriting success from the master. From novice to pro in easy stages
Do you want to...
* Never pay for a copywriter ever again?
* Attract your ideal clients and customers with your words?
* Convert your readers into potential business opportunities with persuasive copy?
* Write copy for your website with a clear, intentional message that serves your audience?
If you answered YES to any of these questions, this is the course for you.
Do you feel like your copywriting skills are letting you down?
Whether you need to write copy for your website, your blog, a cover letter or CV; these techniqu WORD for any medium.
This course offers actionable tools and templates which anyone can use to get <b>RESULTS right away. You will learn to write effective copy fast, so you can get on with running your business.
If you think you know everything there is to know about copywriting, wait until you unlock the <b>SECRETS inside this course that the top professional copywriters don't want to tell you.
In this course, you will learn how to write copy that connects and converts. In other words you’re going to learn to craft copywriting that actually sounds like you, that comes from your heart and makes people excited to buy what you sell.
What makes this course different?
* I work professionally as a copywriter and marketing consultant- this course will be way more comprehensive than any amount of Googling (believe me, I’ve done it all)
* I give you my personal formulas and templates to use for your copywriting, with step-by-step guidance how to implement them.
* I reveal the tried-and-tested methods and techniques I have used in my own copywriting case studies to get results.
* The course includes the little-known marketing psychology tricks that professional copywriters use to win life-long customers and clients.
My teaching style is straight forward, clear, concise and to-the-point. I use practical real-life advice that you can apply straight away. I can’t wait to get started with you on your journey to copywriting success.
Copywriting
ORDER NOW.
Krogerus & Tschäppeler - The Decision BookDadang Solihin
Fifty Models for Strategic Thinking
This is a workbook. You can copy out the models, fill them in, cross them out, and develop and improve them. Whether you need to prepare for a presentation or carry out an annual performance review, whether a difficult decision lies ahead of you or a prolonged dispute is now behind you, whether you want to reassess your business idea or get to know yourself better – this book will guide you.
There is a science and an art to sparkling conversations. In this guide, you'll learn the basics of Conversations 101:
- My 25 Favorite Conversation Starters
- How to Talk to Strangers (in a good way)
- The Best Way to Create Conversational Sparks
- The ‘Eyebrow’ Trick (it sounds weird, and it is, but it’s EXTREMELY helpful)
- The Art of a Graceful Exit
Presentation for the October 2014 Arizona Author's Association - how fiction and non-fiction can use content marketing and blogging to build their platform.
Kent Sayre's Business Launching WorksheetKent Sayre
A guide to leverage your resources. Just go through the questionnaire and you will find out all ideas coming from your mind, producing all the needed resources you required in starting your own micro-business.
30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.
- Learn how to ensure all channels are being maximized for your lead generation
- How to avoid the most costly and common pitfalls in managing leads
- Reduce your marketing expenses by optimizing your cost per lead
- Learn the difference between your short and long term pipelines and how to manage both.
Writing guidelines for international non-profit organizations (Internal docum...Daniela Papi
This is a document I made in 2011 before I left my job managing PEPY, an education and youth leadership organization in Cambodia. It combines a few tools we had made over the years - from writing guidelines to our views on do's and don'ts in international development marketing. Another former PEPY team member just sent it back to me, and I realize some of it is still relevant in my current job, so I thought I'd post it here in case it might be useful to others.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.Mark O'Toole
Over the past 20 years, I’ve been in hiring roles and have received thousands of resumes from new college graduates. I’ve interviewed many for real jobs and done my share of informational interviews. Sometimes I’ve hired people into entry-level positions. More often though, I haven’t.
Those who did not get the job were sometimes just not the right fit. Other times, they were trumped by a more impressive candidate or victim to some other random event mostly out of their control.
Too many had the background to make the cut or at least garner a second interview. But disastrous interviewing skills brought you down.
Here are my top reasons why I will never hire you.
Do What You Love (or your work life will totally suck)Denise Jacobs
We’ve all been there: working jobs that we don’t like for “good money”, while having the nagging suspicion that we could be doing something so much more satisfying and fulfilling. This is an opportunity to get past fears and instead be inspired and excited about doing what you *really* want to be doing for work in your life.
This is the companion guide to my book on the craft of writing compelling fiction. It's pretty dense and not everything will make sense without also reading the main book or watching the free video series, but I hope it's useful - there's a lot of writing tips in there I didn't learn until I'd published 20+ novels and gotten a PhD in Literature.
Krogerus & Tschäppeler - The Decision BookDadang Solihin
Fifty Models for Strategic Thinking
This is a workbook. You can copy out the models, fill them in, cross them out, and develop and improve them. Whether you need to prepare for a presentation or carry out an annual performance review, whether a difficult decision lies ahead of you or a prolonged dispute is now behind you, whether you want to reassess your business idea or get to know yourself better – this book will guide you.
There is a science and an art to sparkling conversations. In this guide, you'll learn the basics of Conversations 101:
- My 25 Favorite Conversation Starters
- How to Talk to Strangers (in a good way)
- The Best Way to Create Conversational Sparks
- The ‘Eyebrow’ Trick (it sounds weird, and it is, but it’s EXTREMELY helpful)
- The Art of a Graceful Exit
Presentation for the October 2014 Arizona Author's Association - how fiction and non-fiction can use content marketing and blogging to build their platform.
Kent Sayre's Business Launching WorksheetKent Sayre
A guide to leverage your resources. Just go through the questionnaire and you will find out all ideas coming from your mind, producing all the needed resources you required in starting your own micro-business.
30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.
- Learn how to ensure all channels are being maximized for your lead generation
- How to avoid the most costly and common pitfalls in managing leads
- Reduce your marketing expenses by optimizing your cost per lead
- Learn the difference between your short and long term pipelines and how to manage both.
Writing guidelines for international non-profit organizations (Internal docum...Daniela Papi
This is a document I made in 2011 before I left my job managing PEPY, an education and youth leadership organization in Cambodia. It combines a few tools we had made over the years - from writing guidelines to our views on do's and don'ts in international development marketing. Another former PEPY team member just sent it back to me, and I realize some of it is still relevant in my current job, so I thought I'd post it here in case it might be useful to others.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.Mark O'Toole
Over the past 20 years, I’ve been in hiring roles and have received thousands of resumes from new college graduates. I’ve interviewed many for real jobs and done my share of informational interviews. Sometimes I’ve hired people into entry-level positions. More often though, I haven’t.
Those who did not get the job were sometimes just not the right fit. Other times, they were trumped by a more impressive candidate or victim to some other random event mostly out of their control.
Too many had the background to make the cut or at least garner a second interview. But disastrous interviewing skills brought you down.
Here are my top reasons why I will never hire you.
Do What You Love (or your work life will totally suck)Denise Jacobs
We’ve all been there: working jobs that we don’t like for “good money”, while having the nagging suspicion that we could be doing something so much more satisfying and fulfilling. This is an opportunity to get past fears and instead be inspired and excited about doing what you *really* want to be doing for work in your life.
This is the companion guide to my book on the craft of writing compelling fiction. It's pretty dense and not everything will make sense without also reading the main book or watching the free video series, but I hope it's useful - there's a lot of writing tips in there I didn't learn until I'd published 20+ novels and gotten a PhD in Literature.
Cover Design Secrets that Sell More Books - Derek Murphy.pdfDerek Murphy
You probably already know that your book cover is important. Maybe you’re determined to get a good book cover. The best book cover. The problem with that is, when you search for “best book cover designs” you’ll get a whole bunch of literary fiction or traditionally published covers, often by famous authors. Those kinds of covers are supposed to be creative and innovative. They don’t need to be obvious or sell the book because readers are going to buy the book anyway. If you already have a huge platform of readers and want to stand out and do something different, go for it (although, you’d still be missing out on all the readers who haven’t read your books yet—I’ve seen people with a huge platform get this wrong and be disappointed with the results).
What most authors don’t realize is that a “good” cover isn’t the prettiest or even best-designed cover. It’s the one that sells the book; or rather, the right cover is the one that catches the attention of the right reader, communicates genre and setting, makes them feel the emotional payout your book will satisfy, and gets them to read the description.
This last part is crucial: The cover doesn’t actually sell the book, and it’s not just one part in your sales funnel. It’s the first step, and it is essential. With an unprofessional cover, or a cover that doesn’t immediately communicate the benefits, readers will never read the description of your book. They won’t know what it’s about or whether they might like it. Everything you say about your book to try and convince them to buy—it’s too late, they’re already gone. Your cover has to slow them down enough to read the description, otherwise it’s a failure.
Unfortunately, self-publishing authors and even lots of small presses have creative control over the cover design process without actually understanding what type of covers sell books. If you hire a designer to make what you want and what you think should be on the cover, even if they’re a very talented designer and give you everything you ask for, it probably won’t sell books. Nor can you assume that whoever you hired to do your cover will make the type of cover that sells. Especially in the lower price range, there are lots of designers who are pretty great at design and illustration, but don’t know the market or the publishing industry. Just because you paid for it, doesn’t mean it will sell.
Book Cover Design Secrets to Sell BooksDerek Murphy
This was one of my first presentations on book cover design at a publishing conference, I've since done dozens and published a book about cover design.
This is the powerpoint presentation for my course on book marketing, the 21 Day Author Platform. There's a free youtube video series and a free book you can download from my website.
Plotting satisfying fiction (subplots and sideplots)Derek Murphy
A PDF version of my presentation on writing satisfying fiction, with some advanced tips for writing a conclusion that leaves an emotional impression on readers.
Useful Links:
https://www.bookbutchers.com
https://www.urbanepics.com
https://www.theyashelf.com
This presentation covers some advanced writing tips on writing a satisfying conclusion to your novel, by focusing on the deeper emotional significance of your hero's journey or narrative.
The 2016 Presidential Election Memorial Coloring Book (sample)Derek Murphy
This is half of the adult coloring book we're working on, featuring the candidates running for the 2016 presidential election. We think it's coming along nicely. Share and comment if you agree.
7 must have qualities for a book cover design that sellsDerek Murphy
These are the notes to a presentation on book cover design I gave at an indie author festival - this presentation combines lessons I've learned from designing over 1000 book covers; to get the full experience you should watch the video recording, https://youtu.be/nzmZqbb_np0 - or visit my site, www.bookcovers.creativindie.com
The 25 most common grammatical errors in the English language.Derek Murphy
Here's a list of the most 25 common mistakes in the English language. This PDF will be most useful printed out; I've added an infographic to our site so you can print it as a large poster (perfect for the office or classroom). www.bookbutchers.com
25 Self-editing tips for indie authors (plus 8 crucial mistakes to avoid)Derek Murphy
Between us we've edited hundreds of books, and have half a dozen post-doc degrees in literature. So we put out a little guide to self-editing to help indie authors improve their writing. It became a short book, and we've turned it into this free powerpoint. If it's useful to you, please share! http://www.bookbutchers.com
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
21daysfinalslideshare.pdf
1. Getting Started
T H E 2 1 D A Y B E S T S E L L I N G A U T H O R P L A T F O R M
1. Get your platform in order
so you’re not embarrassed or overwhelmed.
2. Get clear on your audience
So you’re not speaking to an empty room.
3. Grow your following
So you can sell books without harassing people.
2. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
WHO? (Derek Murphy)
1. PhD in Literature
2. 5 millions views
3. 75K books sold
www.creativindie.com
3. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
WHAT/WHY
1. Platform: how people find you
content that matches their interests
2. Brand: how people feel about you
repeated positive exposure
3. Reputation: can they trust you
social proof and credibility boosters
What if I don’t want to do any of this?.
4. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
DISCLAIMERS
1. You can do none of this and succeed.
You can do all of this and fail.
2. Don’t force yourself to do things you hate.
But be open to discomfort.
3. More visibility will make a bad book fail faster.
But you’ll correct mistakes more quickly.
Education takes time. Execution is quick. This is what you want, not what you need.
5. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
FIND YOUR BRAND
1. Why do you write? Who for? (Them/You)
2. What’s your endgame?
3. Define your select minority. “People like us.”
4. Craft your Super Hero avatar.
5. Share what’s relevant
6. You are what you do, not what you say
7. Be the change (what do you stand for or against?)
Something they love/hate
8. Your two author bios
Epiphany bridge/vulnerable share
(story not summary)
9. Pennames/alter egos.
10. Author photos
11. Authoridentity.com
6. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
MARKET
1. Yourself/readers
2. Popular/any
3. Story/content vs “good” writing
4. Cardinal sin of self-publishing
5. Satisfy your minions | bookbutchers Editing
6. Define and confirm value (same as but diff.)
7. Deliver on genre expectations (overconform, not
compromise)
8. You can’t educate before you sell
Easier to change yourself than change the world.
WRITE TO
7. EASY
v s
VALUABLE
E S S E N T I A L E L E M E N T S
1. Passion/profit
2. Containers
- Genre = elements + setting
- Story = conflict + suspense
- These are not optional (craft is universal)
- Puzzle = the answer is on the box
8. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
SECRETS
1. Biggest Mistakes
2. Hook with feeling/genre
3. Three infallible layouts/humanizing
element
4. pass/fail vs. lickable (“pop” or “wow”)
5. Full print covers
6. Formatting print and ebook
7. Promo graphics | DIY book covers
BOOK DESIGN
9. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
BASICS
1. KU or wide?
2. Online (POD)/bookstores
3. Trad vs. Hybrid
4. Uploading Files diybookformats.com
5. Ingram vs KDP (returns/discounts)
6. Timing/pricing/editing
7. Consistent backlist
PUBLISHING
10. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
KEYWORDS
1. Product/market fit
2. What they need/want
3. Genre confirmation
4. Also-boughts
5. Repeated exposure
6. Consistent branding
7. Recognizable & memorable
8. Hook & surprise (features/benefits)
9. Inherent conflict/unresolved tension
BLURBS, SEO &
11. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
“I am also interested in market analysis, metadata
optimization, blurbs and Amazon page assistance.
I may even pursue platform assistance.”
12. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
PUBLISHING > MARKETING
1. Publishing determines conversion,
which you can’t fix with more visibility
2. Platform is whatever you don’t spend money on.
- “Sales dropped 40%! Now what?”
- “I sold 50 books but got zero reviews!”
which you can’t fix with more visibility
Education takes time. Execution is quick. This is what you want, not what you need.
13. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
REVIEWS
1. credible / authentic
2. highlight different features
3. cold ask/warm ask
4. be inclusive
5. make it about them
6. what are you offering?
7. percentage games
8. repetition
9. Netgalley, BookFunnel, Booksprout, Story Origin, ProlificWork
imlovingbooks.com
GET
14. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
WEBSITES
1. fast
2. relevant
3. effective
4. clear – author name/genre
5. trustworthy
6. sticky
7. landing page/blog Best Wordpress
AUTHOR
15. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
MARKETING
1. Do I even need it?! (relationships)
2. Potential fans >> fans
3. Targeted offer
4. Front end / back end
5. Giveaways
6. Teasers/novellas (bookfunnel,
storyorigin, booksprout)
7. Popups / subscribe forms
8. Mailerlite vs. others
9. Purging lists
EMAIL LIST
16. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
ADDICTS
1. Autoresponders vs broadcast
2. Welcome series
3. Invite them to respond
4. Get them to click
5. Open loops/clear/absurd
6. Good words and bad words
7. Start with story
NEWSLETTER
17. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
Derek this is great! You really are the only source I actually trust. You have re-kindled the
exhausted flame of a post menopausal woman. May The Mighty Spirit bring you and your
loved ones peace and contentment.
Don't ever take me off your email list. You are helping me tremendously with all the info on
your website and videos. If it wasn't for your help, It would have been impossible for me to
self-publish my first book. Thanks so much!
18. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
You know what I don't care about your opinion of your sh*t.
What I care about is
(1) Are you a real human with a real human story, and
(2) do you offer something I can benefit from.
19. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
Welcome series
1. Did you get the free book?
2. Just checking in (reviews)
3. Surprise bonus
4. Personal anecdote (favorite books?)
5. Geek out on something you love
6. Excerpt/WIP
7. Giveaway or call to action (time sensitive)
- Free or deal books
- Updates/WIP/excerpts
- Industry news
- Occasional free stuff
- Book launches
1. Cover reveal/premise
2. Personal story/motivation
3. Early reviews/excerpts
4. Reviews of similar best books in genre
5. Sale price or bonuses
6. Launch price / last chance
7. Thanks for the reviews
8. Celebrate successes
- Roughly 8 emails, either altogether or spread out.
- Occasional followups, when it’s on sale or you got a great
new review or when the next book is out.
- These are your blog posts…
Book launches
20. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
12 week email series (3 months)
1. Confirmation email
2. Welcome email
3. What you’re working on
4. Giveaway
5. Embarrassing moment
6. Surprise and Delight
7. Ask for a favor
8. Thank everyone
9. Give them a chance to raise their hands
10. Activity/event/challenge
11. Call for reviews
12. Thank everyone/celebrate again
13. Force them to make a choice
21. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
TACTICS
1. Worth doing poorly…
2. How search traffic works
3. The best content
(for humans and robots)
4. A content roadmap (start with a
plan)/SEO research
5. Know your audience
6. Content at scale | free SEO tools
BLOGGING
22. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
10 Blog Post Ideas to Write Now
1. Adorable childhood story (awww)
2. Biggest fear/doubt (thrill)
3. Work in progress (anticipation)
4. Favorite books and authors (relevance)
5. Rejection/embarrassment (sympathy)
6. Creative writing lifestyle (passion)
7. Peer projects/Pets (brand transference)
8. Things you love/hate
9. Top 10 listicles (give ready answers)
10. FAQ (what people are searching for)
11. Trending topics (stay informed/trust/reputable source)
* Brand Transference
23. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
BRAND
I made a video about this on
youtube:
https://youtu.be/cEk_pLTtGlQ
GUEST POSTS
24. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
PARTNERS
Get this and all the other 21 steps
to launch bestsellers on my blog
Here, with a free guide to book marketing!
CREATIVE
25. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
ADS
Can’t fix what you can’t measure
1. Audience (AMS/FB)
- Increase conversion/Training Amazon
- Freebie/preorder
- Direct or Indirect
- Group/page/boosted
- Retargeting
- Keywords/groups
- Narrow Interests
- Learn more button
- Excerpt/sales copy
- Social Proof
- FB/Instagram
- Email list + similar audience
TESTING
26. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
MEDIA
1. 75% value
2. Entertainment
3. Confirmation bias
4. Each platform is different
5. Hashtags #YAfantasy
6. Scheduled posts / bots
7. Stay informed
8. Share what interests you
9. Follow and support others
10. Ads/visibility
* Curate your feeds
• Facebook, Twitter
• Instagram, TikTok, BeReal
• VR/AR/metaverse
Main problem: ongoing consistency, relevancy *
- viral/shareable
SOCIAL
27. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
Case Study (fiction/nonfiction)
1. Research (be sure of your sources)
2. Include quotes
3. Turn them into image-quotes (graphics) – graaphics.co
+ with quotes from your book
4. Share quotes, image+text, tag @sourcename
5. 1 out of 4 is *your* quote
+ optin or preorder link
6. Add compelling AI images, memes or quotes
That are share-worthy (not promotional)
+ splice in some promo graphics with the offer
7. Search, follow and retweet. Figure out trends, keep an eye on what’s
trending. Interact, add your voice (or don’t).
8. Don’t let it control you. (3 weeks, scheduled) = 21 days of content.
28. Getting Started
N O V E L W R I T I N G B A S I C S
E S S E N T I A L E L E M E N T S
Fiction Case Study
1. Research (be sure of your sources)
2. Include quotes
3. Turn them into image-quotes (graphics)
+ with quotes from your book
4. Share quotes, image+text, tag @sourcename
5. 1 out of 4 is *your* quote
+ optin or preorder link
6. Add compelling AI images, memes or quotes
That are share-worthy (not promotional)
+ splice in some promo graphics with the offer
7. Search, follow and retweet. Figure out trends, keep an eye on what’s
trending. Interact, add your voice (or don’t).
8. Don’t let it control you. (3 weeks, scheduled) = 21 days of content.