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BOOK COVER
SECRETS THAT SELL
Derek Murphy
ABOUT DEREK
Book editor, PhD Candidate, over 1000
book covers made, DiyBookCovers.com
GROUND RULES
#1. A good cover won’t save a bad story
#2. A good story can survive an ugly cover
#3. A good story AND a great cover will
make everything much easier
WHAT’S IT FOR?
The cover’s job is to tell the (right)
readers what’s in the book
• Cover Clichés
• Emotional/Cognitive
• Hook Attention
• Sell the Book
COMMON MISTAKES
• Focusing on scene or symbolism (head, not heart)
• Illustration vs Stock Photos
• Matching all the exact details
• Trying to be different or interesting
• Trying to give readers something to figure out or a surprise
• Book awards
• Badly used text or font (dropshadow, bevel or spacing)
• Illustration vs. Photoshop
• Author Name vs Series Branding
• Designing for Thumbnail View
COMMON MISTAKES
• Focusing on scene or symbolism (head, not heart)
• Matching all the exact details
• Trying to be different or interesting
• Trying to give readers ‘something to figure out’ or a surprise
• Book awards
• Badly used text or font (dropshadow, bevel or spacing)
• Asking for Feedback
• Illustration vs. Photoshop
• Author Name vs Series Branding
• Designing for Thumbnail View
• Dimensions: 1.6 (5”x8”) / 1.5 (6”x9”)
A beautiful landscape can trigger the right
heart muscles better than something more
meaningful/symbolic.
(The cover isn’t to explain. It’s just to attract.)
HOW TO WIN
• Make it ‘pop’
• Lots of space
• Make it clever (for NF)
• Use small text
HOW TO WIN
• The right fonts/effects
• Make it personal
• Go simple
From 50 downloads a day to 90.
CASE
STUDIES
From 4 copies a week to 286
CASE
STUDIES
From 30 to 58 sales a month
CASE
STUDIES
CASE STUDIES
CASE STUDIES
CASE STUDIES
CASE STUDIES
YOUR COVER SHOULDN’T NEED WORDS
WORKING WITH A DESIGNER
• Revisions/costs/refunds?
• Find a some samples you like (less than 5).
• Craft a short summary.
• Think simple.
• Listen and get feedback (half the time, the best cover is
not the one you like).
• The cover sells the book to people who haven’t read it.
DOING IT YOURSELF
• Stock Photography
• Bigstockphoto.com
• Depositphotos.com
• Photodune.com
• Flickr Creative Commons (or not) -
www.flickr.com/creativecommons
• DeviantArt
• http://www.deviantart.com/resources/stockart
DOING IT YOURSELF
• Stock Photography
• 123rf.com
• Istock.com
• Bigstockphoto.com
• Depositphotos.com
• Photodune.com
• Flickr Creative Commons (or not) -
www.flickr.com/creativecommons
• DeviantArt
• http://www.deviantart.com/resources/stockart
DOING IT YOURSELF
• Fiverr.com
• Canva.com
• Iphone Apps (WordSwag)
• DiyBookCovers.com
• Spine
• Barcode
• Lightning Source vs Createspace
MARKETING WITH IMAGES
• The Facebook Cover Test
• Community Voting
• Image Quotes
• Social Gallery Plugin
• 60% of consumers are more likely to click on a business
whose images appear in search results
• Posts with visuals receive 94% more page visits and
engagement than those without
• The Facebook Cover Test
• Community Voting
• Image Quotes
RESOURCES
DEREKMURPHY@CREATIVINDIE.COM
@CREATIVINDIE
WWW.DIYBOOKCOVERS.COM
WWW.CREATIVINDIECOVERS.COM
From 30 to 58 sales a month
THANKS!

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Book Cover Design Secrets to Sell Books

  • 1. BOOK COVER SECRETS THAT SELL Derek Murphy
  • 2. ABOUT DEREK Book editor, PhD Candidate, over 1000 book covers made, DiyBookCovers.com
  • 3. GROUND RULES #1. A good cover won’t save a bad story #2. A good story can survive an ugly cover #3. A good story AND a great cover will make everything much easier
  • 4.
  • 5. WHAT’S IT FOR? The cover’s job is to tell the (right) readers what’s in the book • Cover Clichés • Emotional/Cognitive • Hook Attention • Sell the Book
  • 6. COMMON MISTAKES • Focusing on scene or symbolism (head, not heart) • Illustration vs Stock Photos • Matching all the exact details • Trying to be different or interesting • Trying to give readers something to figure out or a surprise • Book awards • Badly used text or font (dropshadow, bevel or spacing) • Illustration vs. Photoshop • Author Name vs Series Branding • Designing for Thumbnail View
  • 7. COMMON MISTAKES • Focusing on scene or symbolism (head, not heart) • Matching all the exact details • Trying to be different or interesting • Trying to give readers ‘something to figure out’ or a surprise • Book awards • Badly used text or font (dropshadow, bevel or spacing) • Asking for Feedback • Illustration vs. Photoshop • Author Name vs Series Branding • Designing for Thumbnail View • Dimensions: 1.6 (5”x8”) / 1.5 (6”x9”) A beautiful landscape can trigger the right heart muscles better than something more meaningful/symbolic. (The cover isn’t to explain. It’s just to attract.)
  • 8. HOW TO WIN • Make it ‘pop’ • Lots of space • Make it clever (for NF) • Use small text
  • 9. HOW TO WIN • The right fonts/effects • Make it personal • Go simple
  • 10. From 50 downloads a day to 90. CASE STUDIES
  • 11. From 4 copies a week to 286 CASE STUDIES
  • 12. From 30 to 58 sales a month CASE STUDIES
  • 14. CASE STUDIES CASE STUDIES YOUR COVER SHOULDN’T NEED WORDS
  • 15. WORKING WITH A DESIGNER • Revisions/costs/refunds? • Find a some samples you like (less than 5). • Craft a short summary. • Think simple. • Listen and get feedback (half the time, the best cover is not the one you like). • The cover sells the book to people who haven’t read it.
  • 16. DOING IT YOURSELF • Stock Photography • Bigstockphoto.com • Depositphotos.com • Photodune.com • Flickr Creative Commons (or not) - www.flickr.com/creativecommons • DeviantArt • http://www.deviantart.com/resources/stockart
  • 17. DOING IT YOURSELF • Stock Photography • 123rf.com • Istock.com • Bigstockphoto.com • Depositphotos.com • Photodune.com • Flickr Creative Commons (or not) - www.flickr.com/creativecommons • DeviantArt • http://www.deviantart.com/resources/stockart
  • 18. DOING IT YOURSELF • Fiverr.com • Canva.com • Iphone Apps (WordSwag) • DiyBookCovers.com • Spine • Barcode • Lightning Source vs Createspace
  • 19. MARKETING WITH IMAGES • The Facebook Cover Test • Community Voting • Image Quotes • Social Gallery Plugin • 60% of consumers are more likely to click on a business whose images appear in search results • Posts with visuals receive 94% more page visits and engagement than those without
  • 20. • The Facebook Cover Test • Community Voting • Image Quotes
  • 22. From 30 to 58 sales a month THANKS!