Tourism, open data and semantic web for a customer centric approach

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21Style

How to target contents in a Customer Centric Approach, in leasure tourism, with open data and semantic web.

[object Object],[object Object],[object Object]

Interoperabilità fra sistemi informativi disomogenei e innovazione strategica nella gestione delle risorse culturali. Gian Luca Farina Perseu CEO

CUSTOMER CENTRIC APPROACH OBJECTIVES Converts LOOKERS into BOOKERS Generates SMEs economic growth Service sustainability

LEASURE TRAVEL MOTIVATION LifeStyle - Cultural Activities - Events Social Spiritual

MOTIVATION How to generate the conversion into a booking ?

MOTIVATION Targeted Content Customer Profiling Micro-Tourism Proposal eTravel Integration

TARGETED CONTENT Interoperability Open/Public Data Linked Data Semantic Web (Web 3.0)

Example: MUSEOTORINO http://www.museotorino.it/api WEB SERVICES

$Example: MUSEOTORINO http://www.museotorino.it/api/ search/entity/card/catalog/theme?json={limit:0,properties: [subtype],matching_string:focus}$

TARGETED CONTENT Tim Berners Lee in late 2007 (source: http://dig.csail.mit.edu/breadcrumbs/node/215-2007-11-21 ) I’ll be thinking in the graph. My flights. My friends. Things in my life. My breakfast. What was that? Oh, yogourt, granola, nuts, and fresh fruit, since you ask.

TARGETED CONTENT Open/Public Data Linked Data Semantic Web Interoperability consumed published as in form of

TARGETED CONTENT Torino Born, 10 August 1810 Die, 6 June 1861 VISIT Position VISIT 1°Cavour’s government (1852-1855) 2°Cavour’s government (1855-1859) Cavour Park Position 1°Cavour’s Italian government (1861) 3°Cavour’s government (1860-1861) READ 2° level correlation !

SEMANTIC WEB (Web 3.0) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEMANTIC WEB & INTEROPERABILITY schema.org has created an extension mechanism that lets webmasters and developers extend our existing schemas . When you extend our schemas and use these extensions to mark up your data, search applications can at least partially understand your markup and use the data appropriately. Development Coordination

SEMANTIC WEB & INTEROPERABILITY Development Coordination Common and controlled Dictionaries Common Tagging Procedures Common Linkage Rules

RECOMMENDATIONS Use of Web 3.0 as systems interoperability enabler Coordination in standards definitions and development Liaison with international standardization bodies eTravel platforms integration

Thank You. www.21-style.com www.21-style.com/blog www.farinaperseu.com www.museotorino.it schema.org www.w3c.org

L'offerta 21Style nel campo dei Beni Culturali. Dalla gestione del patrimonio per Musei, Fondazioni e Gallerie all'esperienza MuseoTorino, un nuovo modo di catalogare le informazioni grazie al Web Semantico (Web 3.0) e ai grafi (GraphDB). Inoltre come distribuire in maniera innovativa testi digitalizzati grazie ad un visualizzatori di testi compatibile per PC e dispositivi mobili, sia in ottica Open Access che privatistica.

MuseoTorino, il primo progetto in Italia ad utilizzare GraphDB, RDFa, Linked ...

21Style

Open data and reuse of public information

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Presented by Vladimir Iglovikov: - https://www.linkedin.com/in/iglovikov/ - https://x.com/viglovikov - https://www.instagram.com/ternaus/ This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation. Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners. This case study covers various aspects, including: People: The contributors and community that have supported Albumentations. Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions. Challenges: The hurdles in monetizing open-source projects and measuring user engagement. Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration. Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community. Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations. Mental Health: Maintaining balance and not feeling pressured by user demands. Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth. Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects. Explore more about Albumentations and join the community at: GitHub: https://github.com/albumentations-team/albumentations Website: https://albumentations.ai/ LinkedIn: https://www.linkedin.com/company/100504475 Twitter: https://x.com/albumentations

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Tourism, open data and semantic web for a customer centric approach

2. Interoperabilità fra sistemi informativi disomogenei e innovazione strategica nella gestione delle risorse culturali. Gian Luca Farina Perseu CEO

3. MOTIVATION Business Leasure

4. CUSTOMER CENTRIC APPROACH OBJECTIVES Converts LOOKERS into BOOKERS Generates SMEs economic growth Service sustainability

5. CONSTRAINTS Time Budget

6. LEASURE TRAVEL MOTIVATION LifeStyle - Cultural Activities - Events Social Spiritual

7. MOTIVATION How to generate the conversion into a booking ?

8. MOTIVATION Targeted Content Customer Profiling Micro-Tourism Proposal eTravel Integration

9. TARGETED CONTENT How to generate ?

10. TARGETED CONTENT Interoperability Open/Public Data Linked Data Semantic Web (Web 3.0)

11. Example: MUSEOTORINO http://www.museotorino.it/api WEB SERVICES

12. Example: MUSEOTORINO http://www.museotorino.it/api/ search/entity/card/catalog/theme?json={limit:0,properties: [subtype],matching_string:focus}

13. TARGETED CONTENT Tim Berners Lee in late 2007 (source: http://dig.csail.mit.edu/breadcrumbs/node/215-2007-11-21 ) I’ll be thinking in the graph. My flights. My friends. Things in my life. My breakfast. What was that? Oh, yogourt, granola, nuts, and fresh fruit, since you ask.

14. TARGETED CONTENT Open/Public Data Linked Data Semantic Web Interoperability consumed published as in form of

15. TARGETED CONTENT Torino Born, 10 August 1810 Die, 6 June 1861 VISIT Position VISIT 1°Cavour’s government (1852-1855) 2°Cavour’s government (1855-1859) Cavour Park Position 1°Cavour’s Italian government (1861) 3°Cavour’s government (1860-1861) READ 2° level correlation !

16. SEMANTIC WEB

17. SEMANTIC WEB

18. SEMANTIC WEB (Web 3.0)

19.

20. SEMANTIC WEB & INTEROPERABILITY schema.org has created an extension mechanism that lets webmasters and developers extend our existing schemas . When you extend our schemas and use these extensions to mark up your data, search applications can at least partially understand your markup and use the data appropriately. Development Coordination

21. SEMANTIC WEB & INTEROPERABILITY Development Coordination Common and controlled Dictionaries Common Tagging Procedures Common Linkage Rules

22. RECOMMENDATIONS Use of Web 3.0 as systems interoperability enabler Coordination in standards definitions and development Liaison with international standardization bodies eTravel platforms integration

23. Thank You. www.21-style.com www.21-style.com/blog www.farinaperseu.com www.museotorino.it schema.org www.w3c.org

Editor's Notes

Qual'è la motivazione ? Per affari o per leasure ?
Canali di vendita diretti senza passare dai vari expedia. La crescita del canale passa attraverso questi diversi canali. Il servizio si deve mantenere a lungo termine.
La motivazione genera un'acquisto d'impulso.
La motivazione genera un'acquisto d'impulso.
Interoperabilità, che garantisce la sostenibilità delle soluzioni
Attrattore turistico
Enfatizzare la comunicazione macchina-macchina
Il grafo garantisce l'interoperabilità fra sistema, con dizionari condivisi e sistemi che generano revenues, l'unico che garantisce la sostenibilità.

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