Esther Law Lee Poh's initiative, r.e.a.l value enriching the world, aims to establish a global art marketplace for community artists, promoting exposure, economic inclusion, and sustainable development through a phygital artwork platform. The document discusses the transformative potential of NFTs in the art world, emphasizing their role in enhancing artistic value, facilitating economic benefits for stakeholders, and promoting cultural exchange. Additionally, it outlines the transition to Web 3.0 and the importance of blockchain technology in ensuring authenticity and decentralization in art transactions.

1. R.E.A.L Value Enriching The World

2. Founder
ESTHER LAW LEE POH
 Portfolio Entrepreneur
 Life And Business Strategist
 Global Connector
 Author
 Intuitive Painter
 Tech Enthusiast
EstherLaw.com | YastGroup.world | IntuitivePainting.asia

3. VISION
To be a global art marketplace
for talented community artists to
showcase their creative artwork with
exposure to an international audience
 Artistic Exposure
 Economic Inclusion
 Sustainable Development
R.E.A.L Values
Enriching The World
MISSION

4.  Bringing The World To Sarawak
Tourism, Culture & Friendship
 Bringing Sarawak To The World
Where Originality Begins
R.E.A.L. Value Enriching Lives

5. World’s first phygital* artwork platform assured by Gold
 Artistic Exposure – Arts & Culture
 Economic Inclusion - Finance
 Sustainable Development - Technology
* Phygital = Physical + Digital
Digital Twin

6. Creator’s Economy
Blockchain ART
with
Guaranteed Value

7. FORMULATE THE FUTURE

8. Where We Are
www
Blockchain &
IoT
AI & Quantum
Data Collection & Custody
Digital
1. How fast?
2. How many copies?
3. How good (quality)?
Scarcity?
“Unlimited” Limited Edition
From transfer of information to transfer of value
From Internet-of-Things to Internet-of-Everything

9. What’s The Hype?

10. https://www.nft-stats.com/collection/ghozali-everyday
https://www.nft-stats.com/collection/irenedao
https://www.nft-stats.com/collection/phantabear
NFT vs JPG
Price vs Value
“NFT’s are transforming the way commerce is
transacted, contracts are enforced, investments
are held, and value is transferred.” ~ Hendrith
Vanlon Smith Jr
What’s The Hype?

11. What Can We Do
Rocket-propelled ascent of NFT prices will not continue forever.
A mature tech stack for discovering, vetting, valuing, trading and
protecting collections of digital assets. *
People. Process. Technology.
Be a first mover and ride the trend wave
The involvement in the NFT space isn't about market hype and speculation, but
rather about the artistic value that this blockchain technology can create.
* Adam Au & Michael Maizels,
Guest Authors, CoinTelegraph.com

12. Benefits to Stakeholders
 Artistic Exposure – Arts & Culture
 Economic Inclusion - Finance
 Sustainable Development - Technology
Benefits to Artists:
- Profile (Photo + Story)
- Portfolio (Artwork showcase)
- Income stream (Online sales)
Benefits to Charity Organizations:
- Brief Introductory Information
- Contact for further support
Benefits to Talents:
- Educational opportunities
- Digital learning accessibility
Benefits to Governments:
- Cultural & Tourism promotion
- Jobs creation / Social ROI
- Transparency & Data
Benefits to Businesses:
- Social contribution
- CSR activities
Benefits to Society:
- Financial inclusion
- Sustainable development

13. ENTERING THE WORLD OF WEB 3.0
Web 1.0
Read Only Content on static
Web Pages
Web 2.0
Read and Write Content on
Centralised Platforms
Web 3.0
Read, Write and Own Content
on Decentralised Platforms

14. WHAT IS BLOCKCHAIN?
Distributed Ledger
Technology
Decentralised database that
has multiple copies distributed
to participants of a blockchain
protocol creating immutability
Web 3.0 Key Technology
Implement decentralised data
ownership.
TRUST
Joint Governance
Tamper Resistant
Transparency
Anonymity
Real Time Data Sync

15. BLOCKCHAIN ART
DIGITAL SIGNATURE
Every asset is tagged and represented with a “hash”, a unique
identifier.
TAMPER RESISTANT
The data in the blockchain is not modifiable. The data stay
unless all the blockchain nodes are shutdown.
GLOBALISATION
Open a new global market targeting cryptocurrency enthusiast.
AUTHENTICATION
Genuine check is easy.

16. PHYGITAL SOLUTION
A Physical & Digital Solution
Art (Front) Art (Back)
RFID Label with QR
Code
NFT Token
(Polygon)
Decentralised File
Storage
(IPFS)
Mint NFT
Metadata
Keeping
• Name
• Artist
• Date
• Location
• Last Price
• Last Owner
• Last
Auction
Detail
Print Digital
Cert
YAST Art (NFT)
Marketplace
Artwork Vetting and Due
Diligence
Public
Artist
Full NFT token
claim
(Ownership)
after Purchase
all token
Placed for sale
Access
limited
metadata
Purchase
artwork
Art Collector
P2P trade art
Art Collector

17. ARTWORK SUBMISSION
submission@yastart.io
NFT Platform Launching
23 March 2022

18. THANK YOU