© LUMA Partners LLC 2017
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DISPLAY LUMAscape

The latest LUMA Display Ad Tech Landscape is a living document. While it is impossible to categorize companies across an industry into discrete categories, this is at least an attempt to organize the landscape. If you have constructive suggestions, please email them to me at tkawaja@lumapartners.com.

Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It Brian Dumaine

No Filter: The Inside Story of Instagram Sarah Frier

SAM: One Robot, a Dozen Engineers, and the Race to Revolutionize the Way We Build Jonathan Waldman

The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives Peter H. Diamandis

So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen Kristen Meinzer

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz

Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy George Gilder

Autonomy: The Quest to Build the Driverless Car—And How It Will Reshape Our World Lawrence D. Burns

Talk to Me: How Voice Computing Will Transform the Way We Live, Work, and Think James Vlahos

From Gutenberg to Google: The History of Our Future Tom Wheeler

Future Presence: How Virtual Reality Is Changing Human Connection, Intimacy, and the Limits of Ordinary Life Peter Rubin

Live Work Work Work Die: A Journey into the Savage Heart of Silicon Valley Corey Pein

Authentic: A Memoir by the Founder of Vans Louise Maclellan

Ask for More: 10 Questions to Negotiate Anything Alexandra Carter

Driven: The Race to Create the Autonomous Car Alex Davies

No Filter: The Inside Story of Instagram Sarah Frier

Einstein's Fridge: How the Difference Between Hot and Cold Explains the Universe Paul Sen

If Then: How the Simulmatics Corporation Invented the Future Jill Lepore

Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX Eric Berger

The Science of Time Travel: The Secrets Behind Time Machines, Time Loops, Alternate Realities, and More! Elizabeth Howell

Uncanny Valley: A Memoir Anna Wiener

An Ugly Truth: Inside Facebook’s Battle for Domination Sheera Frenkel

Bitcoin Billionaires: A True Story of Genius, Betrayal, and Redemption Ben Mezrich

The Players Ball: A Genius, a Con Man, and the Secret History of the Internet's Rise David Kushner

User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play Cliff Kuang

Ten Arguments for Deleting Your Social Media Accounts Right Now Jaron Lanier

Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture Joel Waldfogel

Lean Out: The Truth About Women, Power, and the Workplace Marissa Orr

Blockchain: The Next Everything Stephen P Williams

A World Without Work: Technology, Automation, and How We Should Respond Daniel Susskind

Where You Are Is Not Who You Are: A Memoir Ursula Burns

Just Work: Get Sh*t Done, Fast & Fair Kimberly Scott

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DISPLAY LUMAscape

1. © LUMA Partners LLC 2017 Performance Video / Rich Media Targeted Networks / AMPs Horizontal Vertical / Custom Mobile ExchangesDSPs Publisher Tools Data Suppliers Ad Servers DMPs and Data Aggregators Measurement and Analytics Creative Optimization Agency Trading Desks Ad Networks Media Planning and Attribution Verification / Privacy Ad Servers Retargeting Media Mgmt Systems and Operations Sharing Data / Social Tools SSPs DISPLAY LUMAscape M A R K E T E R P U B L I S H E R P E O P L E Tag Mgmt Agencies Denotes acquired company Denotes shuttered company