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Market Research on Motorola


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Market Research on Motorola

  1. 1. “ Is Motorola loosing its motto”…!!!
  2. 2. Motorola Cellular Phones By Saroja.R Kunal Sabharwal Sandeep.Pawar MARKETING RESEARCH ON
  3. 3. RESEARCH OBJECTIVE <ul><li>Is the sales of </li></ul><ul><li>Motorola Cellular phones down????? </li></ul><ul><li>(in India...) </li></ul>
  4. 4. PRODUCT INFORMATION <ul><li>Motorola Cellular Phones </li></ul><ul><li>Motorola was founded by Galvin Bros </li></ul><ul><li>in 1928. It is an USA based global </li></ul><ul><li>communication leader in the way </li></ul><ul><li>the world connects… </li></ul><ul><li>Motorola Started 80 years back. </li></ul><ul><li>First to launch handheld portable </li></ul><ul><li>cellular phone. </li></ul><ul><li>F irst to bring Push-to-Talk over Cellular </li></ul><ul><li>to market. </li></ul>
  5. 5. GLOBAL MOBILE AWARDS Motorola has been awarded as the Best 3GSM Handset in 2006 for its sexy Motorola RAZR V3x Motorola has been awarded as the Best Ultra Low cost Handset in 2007. Motorola’s award-winning design sensibility with intuitive and easy-to-learn functionality, the MOTOFONE enables even the newest phone users to embrace mobile communication with confidence and style.                                
  6. 6. Motorola Company <ul><li>The Motorola Company have many other products in India </li></ul><ul><li>such as : </li></ul><ul><li>Potable two way RADIO. </li></ul><ul><li>Bar code scanning. </li></ul><ul><li>Mobile Computers. </li></ul><ul><li>M2M Wireless Modules . </li></ul>
  7. 7. Which Brand of Mobile Phone do you own presently?
  8. 8. What aspects of Mobile Phones make you think that it is important?
  9. 9. Which brand would you be tempted to purchase it?
  10. 10. What attributes are the main concerns to you when buying a mobile phone?
  11. 11. What Features of mobile phone would you eye for?
  12. 12. Within what price range would you be tempted to purchase it?
  13. 13. Have you ever used Motorola Mobile Phone? PAST PRESENT
  14. 14. Which areas of improvements do you suggest in Motorola ?
  15. 15. GRIEVANCES <ul><li>No User Friendly common software </li></ul><ul><li>No common charger </li></ul><ul><li>No ease availability of parts </li></ul><ul><li>Slow in Camera, Music and Color handsets </li></ul><ul><li>Lagged in GSM </li></ul><ul><li>Poor performance </li></ul><ul><li>Less Penetration </li></ul><ul><li>Less Resale Value </li></ul><ul><li>Price Range </li></ul>
  16. 16. “ Yes Motorola is loosing its motto”…!!! Conclusion…
  17. 17. Sources of data <ul><li>Manual Survey conducted </li></ul><ul><li>Data collected from sample size of 45 people. </li></ul><ul><li>Web Sites </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  18. 18. <ul><li>THANK YOU </li></ul>