Much more to see
2CONFIDENTIAL
Use Cases
• Emails, text messages,
• Facebook status updates, tweets, RSS
• Stock market values, breaking ne...
3CONFIDENTIAL
The Apps
4CONFIDENTIAL
Other design & Ux
5CONFIDENTIAL
Competition
Price / Complexity
Google Glass
Epson Moverio
Vuzix M100
GlassUp
Bulkiness
Recon Jet
6CONFIDENTIAL
• CEO: Francesco Giartosio (Founder & Co-Owner)
• COO: Andrea Tellatin (Co-Owner)
• CTO: Gianluigi Tregnaghi...
7CONFIDENTIAL
Development Status
Timeline
2011 2012 2013 2014 2015
I I I I
Development Industria-
lization
Feasibility stu...
8CONFIDENTIAL
Cash Flow
Cash Flow
Q1-Q2
2013
Q3-Q4
2013
Q1-Q2
2014
Q3-Q4
2014
Bootstrapping +200 +100
Crowfunding (Indiego...
9CONFIDENTIAL
Product Lines / Patents
• Original Technology (patented)
• Current Technology (to be patented)
• New Technol...
10CONFIDENTIAL
Financials
€ / 000 2013 2014 2015
Income Statement
Unit Sales 10.000 200.000 A
Turnover 2.000 40.000 B
Cost...
11CONFIDENTIAL
francesco.giartosio@glassup.net
Tel. +39 3470021220
www.glassup.com
Thank you!
12CONFIDENTIAL
How it is
• Light and comfortable, stylish
• Two – three designs
• Expected weight 70gr, material to be def...
13CONFIDENTIAL
Google Glass Sales Projection
Source: Business Insider research May 2013
14CONFIDENTIAL
Market size
Google’s Glass Project exposed a huge market interest for
this kind of products
A market resear...
15CONFIDENTIAL
• Sales volumes estimates are a fraction of the incoming requests.
• Average gross sales unit price is esti...
16CONFIDENTIAL
Target
Market
• Geeks, techies and fashionistas
• Sportsmen – joggers, sailors, motor bikers, ...
• Deaf
• ...
17CONFIDENTIAL
• Google Glass: wearable computer, high power consumption, more
social/entertainment device, expensive and ...
18CONFIDENTIALGlass Up 18
PATENT OVERVIEW
The purpose of the patent for the optical system is to allow the message to
have...
19CONFIDENTIAL
VentureBeat, MSN Malaysia, CIO, Ubergizmo, Mashable, Business Insider, Hacker News,CNet, 
PCWorld, Ecommerc...
20CONFIDENTIAL
Exit Strategy
Possibili EXIT STRATEGY sono:
•  Fusione / Acquisizione da parte di grandi aziende internazio...
21CONFIDENTIAL
Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14
Project Milestones
Feasibility study
Optical system
Electronic circuit
...
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Francesco Giartosio - Glassup: fonti alternative di finanziamento

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L'intervento di Francesco Giartosio intitolato "Glassup, fonti alternative di finanziamento" all'evento Westarter International by Simpler [Bologna, 20 marzo 2014]

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  • Google Glass: wearable computer, high power consumption, more social/entertainment device, expensive and annoying (display up-right)‏
    Recon Instruments: Recon Jet, display based, low-right position
    Epson Moverio: BT-100: big and heavy
    Lumus: only technology vendor, claiming ready since 2005, but not launched yet
    Vuzix: movies only
    … Oakley, Laster, Olympus, Sony,
    … Digilens, Microsoft Fortaleza, …
  • Francesco Giartosio - Glassup: fonti alternative di finanziamento

    1. 1. Much more to see
    2. 2. 2CONFIDENTIAL Use Cases • Emails, text messages, • Facebook status updates, tweets, RSS • Stock market values, breaking news • Calendar events • The words of their friends to the deaf • Driving directions to the drivers • City tour information to the travelers • Painting captions in the museums • Subtitles of movies or at theaters • Flight data to airplane model lovers • Street signs and menus translations in Beijing • The Linkedin profile of your meet up • Patient’s heartbeats to the surgeon • Mileage and speed to a sportsman • Performance in reality games • Domotics data at need … … WHATEVER THE CREATIVITY OF DEVELOPERS COMMUNITY WILL COME UP WITH
    3. 3. 3CONFIDENTIAL The Apps
    4. 4. 4CONFIDENTIAL Other design & Ux
    5. 5. 5CONFIDENTIAL Competition Price / Complexity Google Glass Epson Moverio Vuzix M100 GlassUp Bulkiness Recon Jet
    6. 6. 6CONFIDENTIAL • CEO: Francesco Giartosio (Founder & Co-Owner) • COO: Andrea Tellatin (Co-Owner) • CTO: Gianluigi Tregnaghi (Co-Owner) • Business Development & Sales: Alfio Giuffrida • Optical Team: Alessio Zanutta, Sara Mautino, Fabrizio Liberati, Tommaso Occhipinti, Fabio Frassetto, Ivan Capraro • HW and SW Development: Fabio D’Alessi, Stefano Bianconi, Alberto Scarpa + • Product Engineering, Manufacturing and Logistics: Fabio Patron + • Marketing & Communications: Giovanni Contini, Joseph Bradley, Claudio Forte, Calogero Bruno • Mentor: Luca Escoffier The Team
    7. 7. 7CONFIDENTIAL Development Status Timeline 2011 2012 2013 2014 2015 I I I I Development Industria- lization Feasibility study Distribution I I
    8. 8. 8CONFIDENTIAL Cash Flow Cash Flow Q1-Q2 2013 Q3-Q4 2013 Q1-Q2 2014 Q3-Q4 2014 Bootstrapping +200 +100 Crowfunding (Indiegogo) +100 Government Contribution +100 Development, Industrial’n -150 -150 -450 -450 General Expenses -50 -50 -50 -50 Working Capital -1.000 Marketing and staffing -500 Investment Needs 0 0 -400 -2.000 First round funds need €400K, for development and industrialization. Second round €2M need is mainly for production ramp-up..
    9. 9. 9CONFIDENTIAL Product Lines / Patents • Original Technology (patented) • Current Technology (to be patented) • New Technology “N” (to be patented) • New Technology “M” (to be patented) • Prescriptive (to be patented) • Camera version • Dentists • Surgeons (to be patented) • Musical • Sight Impaired 1 and 2 (to be patented)
    10. 10. 10CONFIDENTIAL Financials € / 000 2013 2014 2015 Income Statement Unit Sales 10.000 200.000 A Turnover 2.000 40.000 B Cost of Sales -1.000 -20.000 C Gross Margin 0 1.000 20.000 Marketing Cost -500 -2.000 D General Expenses -100 -100 -2.000 E EBITDA -100 400 16.000 Amortization -50 -250 -400 F Pre-Tax Result -150 150 15.600 Taxation -50 -5.600 G After Tax Result -150 100 10.000
    11. 11. 11CONFIDENTIAL francesco.giartosio@glassup.net Tel. +39 3470021220 www.glassup.com Thank you!
    12. 12. 12CONFIDENTIAL How it is • Light and comfortable, stylish • Two – three designs • Expected weight 70gr, material to be defined What it contains • A patented sophisticated optical system • An electronic circuit with Accelerometer, Compass, Ambient Light Sensor • Bluetooth connectivity (Low Energy version) What you see • Monochromatic messages and icons on a transparent background • Near the center of the Field of View, no eye-strain • 320x240 display resolution How it works • One day battery use time • A wide set of apps: Android, iOS and later on Windows • Touch controls on the frame to select on a menu and submenus • Automatic light control, optimized for all viewing conditions Specifications
    13. 13. 13CONFIDENTIAL Google Glass Sales Projection Source: Business Insider research May 2013
    14. 14. 14CONFIDENTIAL Market size Google’s Glass Project exposed a huge market interest for this kind of products A market research we made among 1,000 US citizens showed that one out of four was interested In May 2013 Credit Suisse released a report forecasting a $30B / $50B market for wearable technology in the next two / three years. Sport should prevail in unit terms, and health/medical device in value. Business Insider May 2013 research: “…Google Glass will reach 21 Million Annual Unit Sales by Year-End 2018”
    15. 15. 15CONFIDENTIAL • Sales volumes estimates are a fraction of the incoming requests. • Average gross sales unit price is estimated at € 200. • Unit cost estimated at € 100. • Marketing costs are estimated at € 10 per unit. • General Expense is for admin, consultancy and the like. • Amortization is 20% (5 years) of the cumulative investment. • Taxation is estimated at 35% of income. Financials - Assumptions
    16. 16. 16CONFIDENTIAL Target Market • Geeks, techies and fashionistas • Sportsmen – joggers, sailors, motor bikers, ... • Deaf • Theaters, cinemas, museums, tourist places • Trade shows, exhibitions • Surgeons • Customized products for warehouses, maintenance, etc.
    17. 17. 17CONFIDENTIAL • Google Glass: wearable computer, high power consumption, more social/entertainment device, expensive and annoying (display up-right) • Recon Instruments: Recon Jet, display based, low-right position • Epson Moverio: BT-100: big and heavy • Lumus, Vuzix, Laster, Optinvent: sophisticated, heavy, expensive, not on sale yet … Oakley, Olympus, Sony, … Digilens, Microsoft Fortaleza, … Price / Complexity Bulky Competition
    18. 18. 18CONFIDENTIALGlass Up 18 PATENT OVERVIEW The purpose of the patent for the optical system is to allow the message to have a transparent background, in other words through the same lens you can see the reality around you and, superimposed on it, the information in advanced reality.  The information does not cover the view, it adds onto it.  In practice, the purpose of our patent is to allow the user to see the messages near the center of the visual field: while I'm talking with you, the message will not cover your face, but it will appear to me on your shoulder.  In comparison, Recon Instruments will show the same message on your shoes, and Google Glass will show it on the ceiling, because they need to push it aside otherwise it will cover your view.  Looking frequently at the ceiling or at the floor is very tedious, the journalists who have tried on the Google Glass always take them off after a minute.  Plus, you would look like a goof and hit on to people.
    19. 19. 19CONFIDENTIAL VentureBeat, MSN Malaysia, CIO, Ubergizmo, Mashable, Business Insider, Hacker News,CNet,  PCWorld, Ecommerce Times, Sidney Morning Herald, Pulse 2.0, ITWire, Herald Sun,ITV,  SBWire, Overclock, Geekapolis, ITProPortal, Upstart, ZiggyTek, The Droid Guy,MedCity News,  The Awesomer, Zinx, Tech is for Geeks, Music RSS, Slashdot, Make Use Of,DVICE,  Android Authority, Tech Hive, Market Wire, Yahoo, The Age, The Next Web, News.com Australia, Slashgear, Geeky Gadgets, Forbes, Techchrunch, Fast Company. Giornalettismo (Italian), Wall Street Italia (Italian), ZDNet Korea (Korean), Dagospia (Italian), Corriere della Sera (Italian), Panorama (Italian), La Perfetta Letizia (Italian), Repubblica(Italian),  Tech à Porter (French), Il Resto del Carlino (Italian) GlassUp on the media
    20. 20. 20CONFIDENTIAL Exit Strategy Possibili EXIT STRATEGY sono: •  Fusione / Acquisizione da parte di grandi aziende internazionali che  stanno investendo in “Wearable Technologies” (Samsung, Apple,  Microsoft) •  Acquisizione da parte di societa’ Eyewear •  Acquisizione da parte dello stesso leader di mercato, Google
    21. 21. 21CONFIDENTIAL Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Project Milestones Feasibility study Optical system Electronic circuit SDK/API Industrialization Pre-Series Market Launch Mechanics

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