21 lead generation sales
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Lead generation is the process of finding potential customers interested in buying a product. It begins with placing an ad that prompts an action like clicking, which then leads to a landing page where more information is collected from the visitor, qualifying them as a lead. Common lead generation techniques include blogging, email marketing, search ads, affiliate marketing by placing products on e-commerce sites, and influencer marketing by having social media personalities promote the brand.
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Engagement Magnets & Reach Building Strategy
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- Free trial/demo of your product or service
- Exclusive discount offer for first-time customers
- Sweepstakes or contest with a prize
- Free guide, checklist, templates or other useful content
- Invitation to a webinar, workshop or online training
- Asking users to participate in market research or user testing
- Sharing of case studies or success stories from customers
- Interviews or Q&As with industry experts on your website/blog
- Online or in-person networking events
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The goal is
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Pull, not push attracting potential users
1. "Push marketing" refers to marketing where information is pushed to consumers with little initiation from the consumer. It involves using sales and promotion forces to put products and services into distribution channels and exert pressure.
2. "Pull marketing" refers to marketing where heavy expenses are used to incentivize consumers and buyers, with the aim of creating demand so consumers request products through various distribution channels themselves.
3. A combination "Push and Pull" strategy uses both approaches appropriately to incentivize intermediaries, buyers, consumers and customers to increase the company's market share.
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37 paid reach pros & cons
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To assign or edit roles on a Facebook page, go to the page settings and select "page roles" from the menu. To add a new role, enter the person's name and select their profile before choosing their role type and clicking "add". Existing roles can be edited by clicking "edit" next to the person, selecting the new role type, and clicking "save" to finalize the changes.
29 reviewing advanced settings
This document discusses reviewing advanced settings for a page including page visibility, visitor posting abilities, tagging options, country restrictions, and other page restrictions. Settings cover who can see and interact with the page through posting, tagging, or access based on location.
28 setting up information and settings
This document provides instructions for setting up general information, business information, contact details, and story on a Facebook page. It also describes how to access and edit settings for the page by clicking on settings in the page toolbar and selecting options for general settings like page visibility and visitor posts. Saving changes is important after editing any details or settings.
27 creating page on facebook- e.g. clothing business
To create a Facebook page for a clothing business: click the down arrow button and select "Create Page"; choose local business as the page type; enter the page name, category, contact details and address; then click "Get Started" to finish page creation.
26 basic posting on facebook
To post on Facebook, type a message into the "what's on your mind?" text box on your homepage and click "Post". You can attach a photo or video by clicking "Photo/Video" and selecting an image, or tag friends by clicking "Tag Friends" and searching for their profile from the dropdown menu.
25 reviewing privacy and other advanced settings
The document provides instructions for reviewing privacy and other advanced settings on a social media platform. It outlines steps to access the privacy checkup tool, check who can view posts and shared information, and update the privacy of posts, email, date of birth, and about page information to select between friends, public, friends of friends, or only me access levels. It also mentions reviewing any connected apps and completing the privacy checkup.
23 opening personal account on facebook
To create a personal Facebook account, go to facebook.com and click "Create an Account" under the heading, input your name, contact info, birthday, gender and a new password then press "Create Account". Verify the account through email or contact info and the new Facebook account will be successfully created.
22 what is facebook
Facebook is a social media platform with over 1.4 billion daily active users that allows people to connect with others worldwide and share photos, text, videos and their locations. On Facebook, a user first creates a profile to represent themselves, then builds a friends list of other profiles they can contact and interact with by sharing content or chatting. In addition, users can follow groups and pages about their interests.
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31 creating a robust and professional messaging system
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