In May 2020, TrustArc conducted a comprehensive Global Privacy Benchmarks Survey of more than 1,500 senior executives, privacy office leaders, privacy team members, management, and full-time employees outside the privacy function. The survey findings include benchmarking data on how companies are managing their privacy programs, how they are complying with privacy requirements, and how new technologies are impacting existing practices. Join this webinar to see how you stack up against your peers and gain insights into how companies are addressing the formidable challenges of privacy in 2020. This webinar will review: -How companies’ priorities and strategic approaches to data security and privacy are evolving and the most challenging elements of privacy management -CCPA compliance readiness and key challenges -The expected impact of COVID-19 and new technologies on the privacy function

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2020 Global Privacy Survey:
Emerging Trends, Benchmarking
Research and Best Practices
TrustArc Privacy Insight Series Webinar
June 24, 2020
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Thank you for joining the webinar 2020 Global Privacy Survey:
Emerging Trends, Benchmarking Research and Best Practices
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● We will be starting a couple minutes after the hour
● This webinar will be recorded and the recording and slides sent out later today
● Please use the GoToWebinar control panel on the right hand side to submit
any questions for the speakers

3. © 2020 TrustArc Inc. Proprietary and Confidential Information.
2020 Global Privacy Survey:
Emerging Trends, Benchmarking
Research and Best Practices
TrustArc Privacy Insight Series Webinar
June 24, 2020
3

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Speakers
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Gary Edwards
Co-Founder & CEO
Golfdale Consulting
Paul Breitbarth
Director, EU Policy &
Strategy
TrustArc

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Agenda
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● How companies’ priorities and strategic approaches to data security and
privacy are evolving and the most challenging elements of privacy
management
● CCPA compliance readiness and key challenges
● The expected impact of COVID-19 and new technologies on the privacy
function
● Q&A

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TrustArc Global Privacy Benchmarks Survey
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In May, 2020 TrustArc set out to capture not only the challenges but also the
opportunities that have arisen in the complex world of data protection and privacy.
TrustArc commissioned* a first-ever Global Privacy Benchmarks Survey.
The findings capture:
● Decision-making and strategic approaches to data security and privacy
● Approaches to the most challenging elements of privacy management
● Preparedness to address privacy and security risks, including budgets
● CCPA compliance readiness and key challenges
● Value of privacy investments
● Impact of COVID-19
● Impact of adoption of new technologies
*The survey was conducted by Golfdale Consulting using MaruHub for fieldwork execution.

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Survey Included a cross-section of employees from around the world
A Global View From Top to Bottom

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Key Functional Roles Across the Organization Were Surveyed

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Evolution of data security and privacy;
The challenges of privacy management

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Most Respondents Believe Privacy is of Great Importance

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Privacy Involvement Spans from Employees to Board of Directors
Almost Half (45%) are Strong Advocates of their Organization’s Privacy Approach

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Top Privacy and Data Protection Initiatives Undertaken
% Chosen as One of Top 3 Initiatives
During 2020, which of the following has your organization undertaken more or
less of to protect data security and consumer privacy?

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Priority Gaps in the Organization
Adjusting Transparency
% Chosen as #1 Initiative
Senior Executive 26%
Privacy Executive 43%
Management 26%
Privacy Team Member 44%
FTE Outside Privacy Function 26%
More of This Same Less Not Done Don’t Know
49% 36% 8% 5% 2%
47% 30% 14% 8% 1%
53% 34% 7% 3% 2%
61% 33% 3% 1% 2%
40% 39% 6% 5% 10%
Changes Underway in 2020: Adjusted Policies

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CCPA compliance readiness and key
challenges

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State of CCPA Compliance
Likelihood of CCPA Compliance
How likely are you to be fully compliant with the CCPA
requirements on the regulation enforcement date of July 1, 2020?
CCPA Compliance
Which of the following statements best describes the state of your
compliance with the CCPA?

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CCPA Challenges

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The expected impact of COVID-19 and
new technologies on the privacy
function

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COVID-19 Impact on Privacy and Data Protection
What degree of risk has the COVID-19 Pandemic added to your business in each of the
following areas, specifically in terms of privacy?

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COVID-19 Measures
As a result of COVID-19, are you taking any of the following measures?
58%
55% 55%
62%
48%
50% 45%
50%
40% 41%
18% 18%
16% 21%
39% 35%
12% 10%
13% 12%
4% 5% 5% 5%

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New Digital Technologies
How much has the introduction of the following technologies required you to change your approach to privacy?

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Privacy Benchmarks

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The Four Components of Corporate Privacy Opinions
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● Privacy Leadership
● External Confidence in Privacy Management
● Overall Confidence in Privacy Management
● Privacy in Day to Day Corporate Life

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For an excellent summary of PCA, wine
lovers may find this explanation helpful:
https://stats.stackexchange.com/questions/269
1/making-sense-of-principal-component-
analysis-eigenvectors-eigenvalues

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Privacy Benchmarks for Various Software Solutions

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Privacy Benchmarks for CCPA Compliance

26. © 2019 TrustArc Inc Proprietary and Confidential Information
Q&A

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Additional Privacy Resources
For more privacy resources please visit
https://trustarc.com/resources/
contact-sales@trustarc.com | +1 888 878 7830
About TrustArc
TrustArc automates the creation of end-to-end privacy management programs for global organizations. As the leader in privacy compliance and
data protection, TrustArc is the only company to deliver the depth of privacy intelligence that’s essential for the growing number of privacy
regulations in an ever-changing digital world. Headquartered in San Francisco, and backed by a global team across the Americas, Europe, and
Asia, TrustArc helps customers worldwide demonstrate compliance, minimize risk and build trust. In 2019, TrustArc acquired Nymity to accelerate
the development of its next-generation technology-driven privacy platform. For additional information visit www.trustarc.com.
About Golfdale Consulting
Golfdale Consulting Inc., trusted advisors to growth focused business leaders. Golfdale expertise and hands-on approach with senior executives
spans three critical areas: global market research and insights, analytics strategies and application of decision sciences, and advocacy for
evidence based regulatory reform and market impact.

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Thank You!
See http://www.trustarc.com/insightseries for the
2020 Privacy Insight Series and past webinar recordings.
If you would like to learn more about how TrustArc can support you with compliance,
please reach out to sales@trustarc.com for a free demo.