Christmas is Coming!
The days when you could start your holiday marketing in December are long gone. Regardless of what service or merchandise you provide, in 2015 you will have stiff competition, both online and for local shoppers. And you can bet your competitors are already plotting their first moves. To help you compete here are some of our favorite small business holiday marketing tips.
"Let's Get Honest About ABM: Three Truths and No Lies" presented by Katie Bul...#FlipMyFunnel
"Let's Get Honest About ABM: Three Truths and No Lies" presented by Katie Bullard at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
Is it really necessary to opt for festive season digital marketingImpulse Digital
It's not called "hit the iron while it's hot" for nothing. When it comes to effective marketing, take advantage of the holiday season. Festive marketing may help you get more out of your marketing efforts, and here's why you should use it to boost your marketing productivity.
Turning $1 Into $40…The “Write” Way -The Development of a Robust Marketing Ca...Stefanie Ainge Hahn
If the average ROI on email marketing is $40 for every $1 spent, shouldn’t we be doing a better job with our $1 investment? While broadcast tools (including those provided by the brand) are very functional as part of a bigger program, what else is there that could make you stand out from the crowd? In this session we will investigate the development of a robust campaign, the methods for segmenting an audience properly, tools for list-building and much more. We will also look at specific tools for creating full-scale, year-round, email programs online.
Christmas is Coming!
The days when you could start your holiday marketing in December are long gone. Regardless of what service or merchandise you provide, in 2015 you will have stiff competition, both online and for local shoppers. And you can bet your competitors are already plotting their first moves. To help you compete here are some of our favorite small business holiday marketing tips.
"Let's Get Honest About ABM: Three Truths and No Lies" presented by Katie Bul...#FlipMyFunnel
"Let's Get Honest About ABM: Three Truths and No Lies" presented by Katie Bullard at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
Is it really necessary to opt for festive season digital marketingImpulse Digital
It's not called "hit the iron while it's hot" for nothing. When it comes to effective marketing, take advantage of the holiday season. Festive marketing may help you get more out of your marketing efforts, and here's why you should use it to boost your marketing productivity.
Turning $1 Into $40…The “Write” Way -The Development of a Robust Marketing Ca...Stefanie Ainge Hahn
If the average ROI on email marketing is $40 for every $1 spent, shouldn’t we be doing a better job with our $1 investment? While broadcast tools (including those provided by the brand) are very functional as part of a bigger program, what else is there that could make you stand out from the crowd? In this session we will investigate the development of a robust campaign, the methods for segmenting an audience properly, tools for list-building and much more. We will also look at specific tools for creating full-scale, year-round, email programs online.
Rules of Social Engagement - De-Mystifying Social Content Marketing in 2015Seven West Media
Rules of Social Engagement is Philippa Spork's step-by-step program designed to help small to medium businesses take control of their social content marketing in a complex digital world! This presentation uncovers valuable insights about being a marketer today and briefly outlines the steps in her program FAMED and STAR.
An overview of the most prominent, effective and measurable digital marketing options out there today. We’ll tackle the tough questions like: Is Paid Search and Display right for you? What is an effective budget? Where do I start?
Building on the first event of the Sales Professionals Network ‘ Smarketing- The power of aligning sales and marketing’, The Sales Professionals Network is now partnering with OMiG to bring insights to you on ‘how’ to build the relationship between Sales and Marketing.
Panel Discussion: Building the Relationship between Sales and Marketing
Paul Gainham, Senior Director, EMEA Marketing, Juniper;
Emma Killian, Co-Founder & CMO, BriteBiz;
Mike Connolly, Sales Director, Anecto;
Jenny Brennan, Director of Inside Sales, Agorapulse.
Top 5 digital marketing trends during the festive season 2021LIQVD ASIA
Despite the current Corona Virus pandemic and the economic slowdown, Indian festivals are considered as the best time for the brands to increase their return on investment. E-commerce platforms like Amazon made $600 million during Diwali 2020.
While TV and print have shown a considerable reduction in growth, digital has shown a high volume growth. We expect that the ad spends on digital will increase during the festive season 2021, considering the amount of time it will take to find the best vaccine for the Corona Virus.
Here are top 5 digital marketing trends during the festive season 2021 that Liqvd Asia thinks will bag better.
Armagedon is over, the strong are surviving, and green shoots of recovery are sprouting. But how do you take your business from surviving to thriving?
Kim Gilmore, President of Gilmore Marketing Concepts, Inc. is back, by popular demand, for a second seminar. Marketing 201: How to Market in a Down Economy will give you tips tricks and insider information on how to put your business name on the tips of everyone's tongues and get them to buy.
019 adalah tahun yang hebat. Kami melalui berbagai pengalaman yang challenging dan mendewasakan. Terima kasih karena sudah berjalan bersisian dengan kami, dan sudah mempercayai kami sebagai mitra dan sahabat baik brand-mu!
Tapi, apa aja sih yang sudah @inhandsagency lakukan sepanjang tahun 2019? Lalu, achievement apa yang sudah kita capai di tahun kemarin?
Dengan bangga mempersembahkan 'Inhands Outlook 2019' hanya untuk readers, klien, dan calon klien kami tersayang! Baca sekarang dengan mengakses link berikut bit.ly/INHANDSOUTLOOK2019
Is Brand Experience the New Marketing? Leah Hacker
Regardless of what industry you are in, every market is in evolution. As the noise increases, brands are required to evaluate their overall experience. But, what key areas should they be focusing on?
The holidays play a major role in your business’s revenue for the year. Join Millennium S.I.'s Tanya Reece as she teaches you how to capitalize your holiday sales by promoting sales for products and services. More importantly, learn to identify slow-moving inventory, and how to create package deals for those items. You will also learn to maximize your results!
How to upgrade your travel marketing campaigns to first classtnooz
How can travel and hospitality marketers take their campaigns from transactions to relationships that drive real revenue?
Many customers still love the high street experience of booking via a brochure and agent, whilst for others the internet brings self-service convenience and choice.
As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses.
But today's customers expect a more personal touch. Join this FREE Silverpop webinar to learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience; and hear how other travel marketers are putting this into action already.
Panelists for the webinar are:
Dave Walters, product evangelist, Silverpop
Kevin May, moderator and editor, Tnooz
Gene Quinn, producer and CEO, Tnooz
This webinar took place on Thursday 12 February 2015.
A Tough Nut to Crack - Marketing to MillennialsMiriam Christof
They can be picky, opinionated and vocal – and they are your ideal customers. To misunderstand or ignore Millennials is to lose 80 million Americans approaching their peak earning and spending years. This webinar will take a look into the enormous potential Millennials bear for your business, explore these complex consumers, their attitudes, their behaviors and how they can best be engaged to profit your business. Walk away from this presentation with concrete action items you can include in your marketing plan now to ensure that you are not missing out tomorrow.
A Tough Nut to Crack - Marketing to millennialsMiriam Christof
They can be picky, opinionated and vocal – and they are your ideal customers. To misunderstand or ignore Millennials is to lose 80 million Americans approaching their peak earning and spending years. This webinar will take a look into the enormous potential Millennials bear for your business, explore these complex consumers, their attitudes, their behaviors and how they can best be engaged to profit your business. Walk away from this presentation with concrete action items you can include in your marketing plan now to ensure that you are not missing out tomorrow.
FusionDesign Showcase the Top Growth Hacks for 2017FusionDesign
FusionDesign in Cape Town showcases the top growth hacks for 2017 to make sure your brand grows consistently with marketing tips that will ensure easier conversions, charge higher fees/rates, have more freedom and be a thought leader in your industry.
Follow us on @FusionDesignSA
2016 Digital Marketing Playbook - SIS Annual AdditionSISDigital
Supercharge your 2016 Digital Marketing with agency proven techniques. Included are strategies on content marketing, Virtual Reality, Ad-Blocking, SEO, Hyper-Local, Digital Advertising on Facebook, Instagram and what's next for Snapchat. This is our biggest guide ever, so enjoy!
Launching Yourself Digitally - The Big Network 2017Emily Wilkinson
How to launch yourself online - getting a website, creating fabulous content, driving interest with social platforms and measuring your efforts. Originally presented at the Big Network Event in Andover, October 2017.
How bus companies can use social for customer serviceEmily Wilkinson
Using social media for customer service in the bus and transport industry. Examples of best practices, how to get started and platforms to consider for your own strategy.
Rules of Social Engagement - De-Mystifying Social Content Marketing in 2015Seven West Media
Rules of Social Engagement is Philippa Spork's step-by-step program designed to help small to medium businesses take control of their social content marketing in a complex digital world! This presentation uncovers valuable insights about being a marketer today and briefly outlines the steps in her program FAMED and STAR.
An overview of the most prominent, effective and measurable digital marketing options out there today. We’ll tackle the tough questions like: Is Paid Search and Display right for you? What is an effective budget? Where do I start?
Building on the first event of the Sales Professionals Network ‘ Smarketing- The power of aligning sales and marketing’, The Sales Professionals Network is now partnering with OMiG to bring insights to you on ‘how’ to build the relationship between Sales and Marketing.
Panel Discussion: Building the Relationship between Sales and Marketing
Paul Gainham, Senior Director, EMEA Marketing, Juniper;
Emma Killian, Co-Founder & CMO, BriteBiz;
Mike Connolly, Sales Director, Anecto;
Jenny Brennan, Director of Inside Sales, Agorapulse.
Top 5 digital marketing trends during the festive season 2021LIQVD ASIA
Despite the current Corona Virus pandemic and the economic slowdown, Indian festivals are considered as the best time for the brands to increase their return on investment. E-commerce platforms like Amazon made $600 million during Diwali 2020.
While TV and print have shown a considerable reduction in growth, digital has shown a high volume growth. We expect that the ad spends on digital will increase during the festive season 2021, considering the amount of time it will take to find the best vaccine for the Corona Virus.
Here are top 5 digital marketing trends during the festive season 2021 that Liqvd Asia thinks will bag better.
Armagedon is over, the strong are surviving, and green shoots of recovery are sprouting. But how do you take your business from surviving to thriving?
Kim Gilmore, President of Gilmore Marketing Concepts, Inc. is back, by popular demand, for a second seminar. Marketing 201: How to Market in a Down Economy will give you tips tricks and insider information on how to put your business name on the tips of everyone's tongues and get them to buy.
019 adalah tahun yang hebat. Kami melalui berbagai pengalaman yang challenging dan mendewasakan. Terima kasih karena sudah berjalan bersisian dengan kami, dan sudah mempercayai kami sebagai mitra dan sahabat baik brand-mu!
Tapi, apa aja sih yang sudah @inhandsagency lakukan sepanjang tahun 2019? Lalu, achievement apa yang sudah kita capai di tahun kemarin?
Dengan bangga mempersembahkan 'Inhands Outlook 2019' hanya untuk readers, klien, dan calon klien kami tersayang! Baca sekarang dengan mengakses link berikut bit.ly/INHANDSOUTLOOK2019
Is Brand Experience the New Marketing? Leah Hacker
Regardless of what industry you are in, every market is in evolution. As the noise increases, brands are required to evaluate their overall experience. But, what key areas should they be focusing on?
The holidays play a major role in your business’s revenue for the year. Join Millennium S.I.'s Tanya Reece as she teaches you how to capitalize your holiday sales by promoting sales for products and services. More importantly, learn to identify slow-moving inventory, and how to create package deals for those items. You will also learn to maximize your results!
How to upgrade your travel marketing campaigns to first classtnooz
How can travel and hospitality marketers take their campaigns from transactions to relationships that drive real revenue?
Many customers still love the high street experience of booking via a brochure and agent, whilst for others the internet brings self-service convenience and choice.
As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses.
But today's customers expect a more personal touch. Join this FREE Silverpop webinar to learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience; and hear how other travel marketers are putting this into action already.
Panelists for the webinar are:
Dave Walters, product evangelist, Silverpop
Kevin May, moderator and editor, Tnooz
Gene Quinn, producer and CEO, Tnooz
This webinar took place on Thursday 12 February 2015.
A Tough Nut to Crack - Marketing to MillennialsMiriam Christof
They can be picky, opinionated and vocal – and they are your ideal customers. To misunderstand or ignore Millennials is to lose 80 million Americans approaching their peak earning and spending years. This webinar will take a look into the enormous potential Millennials bear for your business, explore these complex consumers, their attitudes, their behaviors and how they can best be engaged to profit your business. Walk away from this presentation with concrete action items you can include in your marketing plan now to ensure that you are not missing out tomorrow.
A Tough Nut to Crack - Marketing to millennialsMiriam Christof
They can be picky, opinionated and vocal – and they are your ideal customers. To misunderstand or ignore Millennials is to lose 80 million Americans approaching their peak earning and spending years. This webinar will take a look into the enormous potential Millennials bear for your business, explore these complex consumers, their attitudes, their behaviors and how they can best be engaged to profit your business. Walk away from this presentation with concrete action items you can include in your marketing plan now to ensure that you are not missing out tomorrow.
FusionDesign Showcase the Top Growth Hacks for 2017FusionDesign
FusionDesign in Cape Town showcases the top growth hacks for 2017 to make sure your brand grows consistently with marketing tips that will ensure easier conversions, charge higher fees/rates, have more freedom and be a thought leader in your industry.
Follow us on @FusionDesignSA
2016 Digital Marketing Playbook - SIS Annual AdditionSISDigital
Supercharge your 2016 Digital Marketing with agency proven techniques. Included are strategies on content marketing, Virtual Reality, Ad-Blocking, SEO, Hyper-Local, Digital Advertising on Facebook, Instagram and what's next for Snapchat. This is our biggest guide ever, so enjoy!
Launching Yourself Digitally - The Big Network 2017Emily Wilkinson
How to launch yourself online - getting a website, creating fabulous content, driving interest with social platforms and measuring your efforts. Originally presented at the Big Network Event in Andover, October 2017.
How bus companies can use social for customer serviceEmily Wilkinson
Using social media for customer service in the bus and transport industry. Examples of best practices, how to get started and platforms to consider for your own strategy.
Augmented Reality; Adding Value to Your Business 2013Emily Wilkinson
Presentation by Emily Torjussen (Nee Wilkinson) and Guy Wilcox. Showing the practical applications of Augmented Reality (AR) and how this can be a powerful sales tool. http://nukoagency.co.uk/ar/
An initial overview with a national housing developer on use of social media. The concerns for using social media in the housing market and the possible steps to take next.
In 2011 we tricked the rest of the group into handing over their data for free chocolate. This was an internal campaign to higlight how easily people give up their personal details and to demonstrate how this can then be used by companies. There isn't really a chocolate bar called Moist... :)
A stripped down version of a pitch deck to help a care home company through branding, messaging and strategy support. This was an agency pitch situation.
Why you should be listening to the noise on social media; especially if you're planning on setting up on a social media channel. Focus on SME's that don't always get a lot of chatter...
Public consultation helps clients gain planning consent and acceptance of their development proposals. How do we take this online using websites and social media?
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance