Using social media is an effective way to launch new products. Some key strategies include creating a short video teaser to generate curiosity without revealing all details, partnering with influencers to promote the product before launch, hosting a contest to build excitement, holding a live product launch webinar to generate leads, using branded hashtags to track conversations, and joining online discussions. These tactics can help drive more leads and sales by leveraging the engagement social media provides.

1. LAUNCH A
PRODUCT
5 W A Y S T O
o n S o c i a l M e d i a

2. WHY
SOCIAL
MEDIA
Why should you make use of Social
Media to launch a new product?
4 in 10 reps have recently closed 2 to 5 deals
due to social media. (Source: HubSpot)
Content marketing gets 3 x more leads than
paid search advertising. (Source: Content
Marketing Institute)
After watching a video, 64% of users are more
likely to buy a product online. (Source: Forbes)

3. VIDEO
TEASER
After watching a video, 64% of users are more
likely to buy a product online. (Source: Forbes)
Creating a short video teaser not revealing everything and
publishing it on your social media channels will allow you to
announce the launch of your new product as well as create a
little bit of curiosity.
1.

4. INFLUENCERS
30% of potential customers are more likely to buy a
product recommended by a non-celebrity blogger
Get Influencers on board and start promoting your new product
before it launches. By the time it gets known on Social Media,
your launch will be a success. Make sure to implement launch
offers and different coupon codes to track which Influencer
worked best for your brand.
2.

5. HOST A
CONTEST
7 out of 10 people have already entered a social
media contest (source: HubSpot)
Creating a Social Media contest not only gets your brand extra
exposure, but also create excitement around your brand and
new product to be launched.
3.

6. GO LIVE!
73% of B2B marketers and sales leaders say
webinars are the best way to generate high-quality
leads (source: Inside Sales)
Ask your audience to register for a live product launch
webinar to generate new leads and promise prizes on the
big day. This way, you can create excitement about your
new product and re-target your leads that did not attend
your live event with launch offers.
4.

7. USE
HASHTAGS
Posts with at least one hashtag have 12.6% more
engagement than those without. (source: simply measured)
Track what people are saying about your brand and new
products before and after the launch using a branded hashtag
specially made for the occasion.
5.

8. JOIN THE
CONVERSATION!
Connect with other biz owners on LinkedIn:
www.linkedin.com/groups/10392737
@ M A R I N E D U P U Y