SlideShare a Scribd company logo
1 of 35
It’s a VUCA world
How will VUCA make us behave in 2018?
#20 things that will make 2018 different from other years
Violent
EXHAUST
CRYPTOCURRENCY
WEAPONS
RAW
RISEOFRIGHT
BAN
UnpredictableAmbiguous
WIKILEAKS
24x7
MARKET
LET
NUCLEAR
CEASEFIRE
KASMIR
BULLS
NO
WAR
SOCIETY
BULLRUN
DKCS
RELIGION
JHADHAV
JUSTICE
ATTACK
VIOLATION
HURRICANE
PAKISTAN
RAPE
CORRUPTION
RIGHT WING
TRIPLE TALAAQ
ONLINE FRAUD
FIRE
CLEAN GANGA
REALLY
CEASEFIRE
KOREA
Climatechange
KULBHUSHAN
UN
DIPLOMACY
CHEMICAL
CLOUD BURST
TRUMP
NATURALDISASTER
US
RAGA
BITCOIN
FARMER
SUICIDE
LASHKAR
CLIMATE
STOCKS
AQI
KAMALAMILLS
FIRE
SURGICAL STRIKE
MURDER
GLOBAL
MARTYR
BMC
CROSSBORDER
US
TREATY
CLIMATE CHANGE
HOSTAGE
FLOODS
NO
EARTHQUAKE
MEDIA
FLASHFLOODS
AMTRACK
CYBER CRIME
CABLES
BEEF
ARUSHI
BOMB
BMC
CENSOR
TNPLOTICS
KOREA
OHNO
DON’TKNOW
US
NETTING
CHINA
DEMON
DOKLUM
OMG
SCRIP
MIDCAP
WMD
GST
GUNCONTROL
Uncertain
Volatile
Complex
Volatile = Violent
Uncertain = Unpredictable
Complex = Confusing
Ambiguous = Apprehensive
THE NEW
Violent Unpredictable
#kamalamillsfire
Violent Unpredictable
#bhimakoregaon
Unpredictable
#climate change
Uncertain
Complex Confusing
#economyindicators
Ambiguous
#beefban #nationalism #metoo
Apprehensive
In 2018 we shall seek out SCOFA
Because of
stability comfort familiarity
Stabilityand Comfortcome from
Family ties
Faith & Religion
Spirituality
#1
Multi-generational travel
Extended families shall bond and holiday together
Comfort in familiarity, spending time with one’s own
#2
Less adventure, more experiences
Food, culture, wellness tourism
To more frequent, more familiar short haul destinations
Northern Lights and extreme weather can wait
Known places, domestic holidays, home stays
Things that give predictable outcomes
mmmmmmm
#3
Stand up studios: the new hang outs
#4
2018: Small screen redefined
Live streaming on mobile devices cooler and more practical
The most challenging year for TV viewership
#5
We shall shun news and news channels
Current news delivery accentuates VUCA
TV finally accepted as the idiot box!
#6
Time for value based story telling
Gravy & gravitas
#7
Fun with flora and fauna on TV
Infotainment genre may become more popular
Comfort in familiarity
#8
Going back to basics
Lean on tried & tested
Tone down adventure
Take less risks
Comfort in familiarity
#9
Local is the new global
From politics to food
Indigenous leaves like jute, ceylon spinach
Indigenous seeds like red and green amaranth
#10
Nativist Nationalism
Rise of the right worldwide
Political polarization
#11
Social Media Enclave Extremism
Unfriend those who don’t have similar ideology, arguing on social media accentuates VUCA
Give and receive comforting likes, responses in own echo chambers
Rise of the Left, Right, Alt Right and Centre communities on social media
#12
Indigenous innovations, more DIY
More self sufficient, less trusting of others
#gogglesforblind
echolocation technology
#kalamsat
world’s lightest/smallest satellite
#skinpatch
to detect silent heart attack
#13
Fewer new innovations
Perfecting old inventions
#virtualreality = #augmentedreality
#14
Old investments shall rock!!
#15
Re-elections shall be the order of the day
Anti incumbency means adding more uncertainty to VUCA
#16
Fashion: less structured, more comfortable
Bold and bright colors and patterns
#16
Return of old fabrics
#corduroy #rawsilk
#17
Technology becomes human
#FURo #Mitra #Kuri #commercebot #Pepper #Ioobots #Sanbot #iPAL #Robokind
Interacting with humanoids more comfortable, familiar and reassuring in these turbulent times
#18
Technology shall connect unconnected dots
#19
Technology shall give us a new identity
#20
Privacy - 2018’s biggest issue
Individual privacy vs. Corporate practice
20
Ways that make
18
different
Your date comes here Your footer comes here
Conditions of use
http://www.thekey.co.in
Contact: shalini@thekey.co.in
With the use of these free slides you accept the following
use and license conditions.
You are free:
To Share — to copy, distribute and transmit the work
To Remix — to adapt the work
Under the following conditions:
Attribution — You must attribute the work in the manner specified by the
author or licensor (but not in any way that suggests that they endorse you or your
use of the work).
Noncommercial — You may not use this work for commercial purposes.
Share Alike — If you alter, transform, or build upon this work, you may distribute
the resulting work only under the same or similar license to this one.
For any distribution, you must make clear to others the license terms of this work. The best
way to do this is with a link to this web page:
http://www.thekey.co.in/the_key_in_media_php
Any of the conditions can be waived if you get permission from thekey.co.in
In no event shall thekey.co.in be liable for any indirect, special or consequential damages
arising out of or in connection with the use of the presentation, template, design or content
Conditions of use
You can use these slides for
your personal, educational
and business presentations.
The copyright statement we
require you to include when
you use our material is:
©The Key 2018

More Related Content

Similar to 2018 - Trends, behaviour change and crystal ball gazing

How the metaverse kills mankind. insights for business & society
How the metaverse kills mankind. insights for business & societyHow the metaverse kills mankind. insights for business & society
How the metaverse kills mankind. insights for business & societyEmmanuel Omikunle
 
Reflective Account Free Essay Example. Online assignment writing service.
Reflective Account Free Essay Example. Online assignment writing service.Reflective Account Free Essay Example. Online assignment writing service.
Reflective Account Free Essay Example. Online assignment writing service.Robin Beregovska
 
Iftf future of persuasion report
Iftf future of persuasion reportIftf future of persuasion report
Iftf future of persuasion reportGiuliano Tavaroli
 
Future of persuasion report
Future of persuasion reportFuture of persuasion report
Future of persuasion reportKarlos Svoboda
 
2038 - Six Trends for the Next 25 Years
2038 - Six Trends for the Next 25 Years2038 - Six Trends for the Next 25 Years
2038 - Six Trends for the Next 25 YearsZenithOptimedia
 
Six trends for the next 25 years
Six trends for the next 25 yearsSix trends for the next 25 years
Six trends for the next 25 yearsDr Lendy Spires
 
Old vs. New Economy. Keynote speech at EUKN EGTC Conference - Civic Economy i...
Old vs. New Economy. Keynote speech at EUKN EGTC Conference - Civic Economy i...Old vs. New Economy. Keynote speech at EUKN EGTC Conference - Civic Economy i...
Old vs. New Economy. Keynote speech at EUKN EGTC Conference - Civic Economy i...OuiShare
 
Old Economy vs. New Economy. Keynote speech at the annual EUKN EGTC Conference
Old Economy vs. New Economy. Keynote speech at the annual EUKN EGTC ConferenceOld Economy vs. New Economy. Keynote speech at the annual EUKN EGTC Conference
Old Economy vs. New Economy. Keynote speech at the annual EUKN EGTC ConferenceThomas Doennebrink
 
Modex Talks - Dystopian AI
Modex Talks - Dystopian AIModex Talks - Dystopian AI
Modex Talks - Dystopian AIModex
 
PlatformCoops: Wider Context & Focus on UBER Predators & Underdogs
PlatformCoops: Wider Context & Focus on UBER Predators & UnderdogsPlatformCoops: Wider Context & Focus on UBER Predators & Underdogs
PlatformCoops: Wider Context & Focus on UBER Predators & UnderdogsThomas Doennebrink
 
ViO Presentation The Future of Communications and Virtual Environments
ViO Presentation The Future of Communications and Virtual EnvironmentsViO Presentation The Future of Communications and Virtual Environments
ViO Presentation The Future of Communications and Virtual EnvironmentsWill Burns
 
Sharing revolution
Sharing revolutionSharing revolution
Sharing revolutionLittle Daisy
 
Presentatie 60-jaar NCD
Presentatie 60-jaar NCDPresentatie 60-jaar NCD
Presentatie 60-jaar NCDEdwin Korver
 
Alex Steffen of Worldchanging Night Two part 2
Alex Steffen of Worldchanging Night Two part 2Alex Steffen of Worldchanging Night Two part 2
Alex Steffen of Worldchanging Night Two part 2Worldchanging
 
Simple Essay On Rainy Season In Hindi
Simple Essay On Rainy Season In HindiSimple Essay On Rainy Season In Hindi
Simple Essay On Rainy Season In HindiMichele Connors
 
On Digital Transformation - 10 Observations
On Digital Transformation - 10 ObservationsOn Digital Transformation - 10 Observations
On Digital Transformation - 10 ObservationsMike Arauz
 
Uc Personal Statement Example Essay. Online assignment writing service.
Uc Personal Statement Example Essay. Online assignment writing service.Uc Personal Statement Example Essay. Online assignment writing service.
Uc Personal Statement Example Essay. Online assignment writing service.Sharon Garcia
 
Artists + the Law + the Internet
Artists + the Law + the InternetArtists + the Law + the Internet
Artists + the Law + the InternetMaximillian Kaizen
 
Future is local march 2013
Future is local march 2013Future is local march 2013
Future is local march 2013Brenda Herchmer
 

Similar to 2018 - Trends, behaviour change and crystal ball gazing (20)

How the metaverse kills mankind. insights for business & society
How the metaverse kills mankind. insights for business & societyHow the metaverse kills mankind. insights for business & society
How the metaverse kills mankind. insights for business & society
 
Reflective Account Free Essay Example. Online assignment writing service.
Reflective Account Free Essay Example. Online assignment writing service.Reflective Account Free Essay Example. Online assignment writing service.
Reflective Account Free Essay Example. Online assignment writing service.
 
Iftf future of persuasion report
Iftf future of persuasion reportIftf future of persuasion report
Iftf future of persuasion report
 
Future of persuasion report
Future of persuasion reportFuture of persuasion report
Future of persuasion report
 
2038 - Six Trends for the Next 25 Years
2038 - Six Trends for the Next 25 Years2038 - Six Trends for the Next 25 Years
2038 - Six Trends for the Next 25 Years
 
Six trends for the next 25 years
Six trends for the next 25 yearsSix trends for the next 25 years
Six trends for the next 25 years
 
Old vs. New Economy. Keynote speech at EUKN EGTC Conference - Civic Economy i...
Old vs. New Economy. Keynote speech at EUKN EGTC Conference - Civic Economy i...Old vs. New Economy. Keynote speech at EUKN EGTC Conference - Civic Economy i...
Old vs. New Economy. Keynote speech at EUKN EGTC Conference - Civic Economy i...
 
Old Economy vs. New Economy. Keynote speech at the annual EUKN EGTC Conference
Old Economy vs. New Economy. Keynote speech at the annual EUKN EGTC ConferenceOld Economy vs. New Economy. Keynote speech at the annual EUKN EGTC Conference
Old Economy vs. New Economy. Keynote speech at the annual EUKN EGTC Conference
 
Modex Talks - Dystopian AI
Modex Talks - Dystopian AIModex Talks - Dystopian AI
Modex Talks - Dystopian AI
 
PlatformCoops: Wider Context & Focus on UBER Predators & Underdogs
PlatformCoops: Wider Context & Focus on UBER Predators & UnderdogsPlatformCoops: Wider Context & Focus on UBER Predators & Underdogs
PlatformCoops: Wider Context & Focus on UBER Predators & Underdogs
 
Contagious x
Contagious xContagious x
Contagious x
 
ViO Presentation The Future of Communications and Virtual Environments
ViO Presentation The Future of Communications and Virtual EnvironmentsViO Presentation The Future of Communications and Virtual Environments
ViO Presentation The Future of Communications and Virtual Environments
 
Sharing revolution
Sharing revolutionSharing revolution
Sharing revolution
 
Presentatie 60-jaar NCD
Presentatie 60-jaar NCDPresentatie 60-jaar NCD
Presentatie 60-jaar NCD
 
Alex Steffen of Worldchanging Night Two part 2
Alex Steffen of Worldchanging Night Two part 2Alex Steffen of Worldchanging Night Two part 2
Alex Steffen of Worldchanging Night Two part 2
 
Simple Essay On Rainy Season In Hindi
Simple Essay On Rainy Season In HindiSimple Essay On Rainy Season In Hindi
Simple Essay On Rainy Season In Hindi
 
On Digital Transformation - 10 Observations
On Digital Transformation - 10 ObservationsOn Digital Transformation - 10 Observations
On Digital Transformation - 10 Observations
 
Uc Personal Statement Example Essay. Online assignment writing service.
Uc Personal Statement Example Essay. Online assignment writing service.Uc Personal Statement Example Essay. Online assignment writing service.
Uc Personal Statement Example Essay. Online assignment writing service.
 
Artists + the Law + the Internet
Artists + the Law + the InternetArtists + the Law + the Internet
Artists + the Law + the Internet
 
Future is local march 2013
Future is local march 2013Future is local march 2013
Future is local march 2013
 

Recently uploaded

GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?elizabethella096
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service NagpurRussian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service NagpurCall girls in Ahmedabad High profile
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupVbout.com
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setupssuser4571da
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldScalenut
 

Recently uploaded (20)

GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service NagpurRussian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setup
 
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
 

2018 - Trends, behaviour change and crystal ball gazing