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2018 Statewide Case Competition (1st place Team): Team 6
- 1. Breaking the Cycleof Poverty: A Community- Based Intervention Sufia Alam, Oumou Diabate, Alex Plazas, Janaki Rajput, Vidushi Sinha, Bijal Vashi
- 4.
- 5. ECONOMIC STIMULATION 03 ● Community InitiatedBusiness Model ○ Self-sustaining source of income RESOURCES02 ● Funding allocation handled by the Board ● Needs based EDUCATION01 ● Mobile Centers ○ WASH Education ○ Voter Education Cross-Sectional Leadership Board and Goal Areas
- 6. WASH Education Need BasedDistribution of Products Voter Registration for Government Involvement Mobile Centers
- 8. Mosques ● “Cleanliness ishalf your faith,” Prophet Muhammad (P.B.U.H) ● Make Imams Public Health Advocates ● Relay information to the men of the household so they can use their influence to incentivize the community to attend the Mobile Centers
- 9. WASH Education ● Establishcurrent hygiene behavior and practices ● Encourage child latrine usage with positive reinforcement ● Community trash clean-up day ● Partnership with WaterAid and The Pilot Project
- 12. ● NADRA officialsto use mobile centers as hub ○ Expedited registration process ○ Assessment of scale of undocumented residents ● NGOs to provide support in obtaining documents ● NGOs and continued efforts of UN Women to support civil society organizations and conduct voter education with focus on women Voter Registration and Education
- 15. Fills Market Demand Source of FamilyIncome Sustainable Profits for Future Community Initiated Business Model
- 16. Year 2 Developing mobile centers First6 Months: Implement mobile centers. Collect Baseline Data. Begin efforts in vocational training and hygiene Last 6 Months: Contact private vendors to advertise business debut and begin production Year 1 Establishing partnerships Collaboration with NGOs, local universities, and mosques. Educate imams on Voter Registration and develop curriculum for education efforts in mobile centers. Purchase business facility. Year 3 Expanding Business Continue training locals; full production of business and business debut. Establish midterm assessment and make changes as needed Year 4 Transferring Responsibilities First 6 months: expand 2 new more facilities Last 6 months: Begin training residents to take leadership of business and mobile centers Year 5 Final Assessment Establish 2 more facilities Ensure that everything is being run by locals in an effective manner Final Assessment Cost: $59,000 Cost: $1,136980 Cost: $75,000 Cost: $111,000 Cost: $117,000 Budget and Timeline Continue assessment, visiting mobile centers, and business
- 17.
- 18. Expected Effectiveness andEvaluation Community Health & Hygiene Practices Survey 1 Baseline Evaluation Post Wash Education Evaluation Needs based Assessment 2 Resources will be allocated based on the needs of the community during that year. Voter Turnout Rates 3 Determine effectiveness of voter education and registration Economic Profit 4 Business returns on annual basis Employee income Business margins
- 19. Community Initiated Business Model Voterregistration Key partnership Sustainability & Scalability
- 20. Future Outlook Long Term Goals ShortTerm Goals Break the Cycle of poverty
- 21. “Breaking the Cycleof Poverty: A Community-Based Intervention
- 22. Item Quantity RecurrenceCost Total Facilities 5 1 50,000 250000 Trucks 3 1 4500 13500 Cars 2 1 4500 9000 Incentive Package 525,000 1 2 1050000 Material per Outfit 2000 1 10 20000 Salary for Workers 50 1 1000 50000 Accountant 1 9 1500 13500 Manager 1 9 1500 13500 Drivers 2 3 1000 6000 Tents 12 1 1500 18000 Chairs 300 1 10 3000 Tables 12 1 40 480 Advertisements 52 2 500 52000 TOTAL 1498980
Editor's Notes
- #3 During the 1960s, Karachi was widely seen as an economic model around the world. The city, even now, it is considered the backbone of Pakistan, generating 35% of the nation’s tax revenue. it is Pakistan's chief seaport and industrial center, a transportation, commercial, and financial hub, and a military headquarters. It is the electronic media capital of the country.
- #4 But for many, constant light and running water are nothing but a dream. This is Afiyah. Afiya is one of the 2.5 million living in the slum of Orangi Town, Karachi. In order to support her family of 6, Afiyah spends her days in the outskirts of the city center, begging for money and collecting scraps. Though public education is available, it is out of the question for Afiyah and her siblings, who are focused on simply surviving. From a public health perspective, Karachi poses numerous barriers to growth. The overarching issue, though, is the widespread corruption in the government. Funds are often mishandled and efficiency in policy-making is at a low. The debilitating state of Orangi Town is exacerbated by the huge disparity between the educated and the uneducated, the people with the power to do something and the people who know what to do. Karachi, like many cities, has two cities in it. One for the rich… and one for the poor. Our interventions combine the specializations of various partners to focus on three goal areas. The synergistic effect of this community based model will eradicate the notion the people like Afiyah will remain bound by the shackles of poverty
- #5 NGO. WaterAid. Clean Water, Decent Toilets and good hygiene.They are making these aspects every an everyday part of life. They're supporting local communities with the tools they need to claim their rights to basic services. We are helping the Government, our local partners, and service providers build facilities that will withstand disasters, so improvements will last whatever the future holds.
- #8 People within 30 minutes of their center are 10x more likely to participate than those further than 30 minutes
- #9 Paksitanin culture is extrememly faith based 96% muslim One of the main stake hodlers of the cfoss ssectionsl models is iman of mosques As states in an improtant scripture as a part of islam, “sufai nefs iman-he”- cleanliness is half your faith By making the imams PUH advocates, they will be able to influence the men of households which in turn influences the entire family to attend mobile centers.
- #10 Once we get the husbands to bring their families to the mobile centers, we separate men (boys over 6) from women (all children under 6 and girls over 6 only)--because of religion and cultural reasons Water Access Sanitation Hygiene Use bathroom thru positive reinforcement-candy Baseline thru oral surveys- establish current hygiene behavior and practice With question such as “doyou waah your hands after you use the bathroom, do you wash your hands before food preparation..etc Water aid ngo with water Pilot project- established relationships with universities they already have volunteers doing educational programs Trash day /movie
- #11 ORT, FILTERS (EX-BOOK), TIPPY TAPS KITS, ZINC PILLS By going thru this short educational program Affias parents will not only be given wash education but will also be given the opportunity to impact the governernment of orangi In addition to all and the impact of their families affias parents will also Water is life
- #12 Afiyah’s parents have been trying for years to obtain computerized national identification cards (CNIC), which allows them to vote and allows for procurement of jobs. The problem is that many people in the slums, like Afiyah’s parents, don’t have necessary documentation to obtain CNICs of their own. It may be a surprise to some, but Orangi Town lists a 63# literacy rate. And so obtaining CNIC and having a voice in how their community is run and what interventions are prioritized is important to locals, who often complain of the arduous process of collecting paperwork. The National Database and Registration Authority, Pakistan (Urdu:نادرا; reporting name: NADRA), is an agency under Ministry of Interior, Government of Pakistan that regulates government databases and manages voter registration of Pakistani citizens. This organization issues the national identity cards so many people yearn to have. Locals have to pay Capital development authority charges 4000 rupees for the verification required to get a CNIC, but that is only if you have the CNIC of a parent. If you do not, NADRA has made exceptions, in rural areas, and accepted birth certificates in the past in place of CNIC. In order to get this certificate, Locals have to travel to the union council in their city and pay another fee. If they are undocumented all together, there is little hope for attaining voter registration. In 2013, 11 million women not registered
- #13 Despite the obstacle course that NADRA seems to have constructed, expanding voter education is a priority of theirs. NADRA has led campaigns to create awareness among the poor and to educate and mobilise uneducated people about the importance of CNICs. Local NGOs have become involved in these campaigns and Mobile Registration Vans travel through the city regularly. There have been dramatic increases in voter registration across Pakistan in the past five years. We hope to build upon this momentum and invite NADRA officials to travel to our mobile centers, which will serve as a hub to expedite the voter registration process. In addition, the cross sectional leadership board can work with NGOs who may support them in the lengthy process of obtaining necessary paperwork. Lastly, NADRA can come to better understand the scale of undocumented residents in Orangi Town to determine future protocol. ** Similar efforts made by Election Commission of Pakistan with the support of UN Women. According to the National Database and Registration Authority, which has been receiving technical assistance from UN Women since 2011, over 86 per cent of the country’s female population has registered for the ID Cards, compared to less than 50 per cent just four years ago. UN Women also supported civil society organizations in every province, to conduct voter education with a specific focus on women, marginalized groups, minorities and people with disabilities.
- #14 Now that we have created a intervention model, the challenge then arises to fill the business aspect with a concept what is both culturally appropriate as well as in demand. To satisfy both both features, we choose to target the fashion industry Bringing in over 100 B dollars a year for the region, fashion is not only an integral part of pakistani culture, but is also provides a sense of identity to residents of all classes to the people of pakistan. For feasibility and sustainability we also targeted a characteristic of the fashion market that is always trending, popular and in style. A specific type of design, called Chikan embroidery. Because of its intricacy and and its elaborate design, has always had a very postitive regard in the Pakistani market. And this is where the example designer brand, Afiyah comes in (which is a name but translates of the loss of illness and grief).
- #15 What is a common practice in pakistan, is when consumers head to these designer brand boutiques to buy the trendiest outfits, it is likely after the purchase has been finalized by the store owners, the tailors then go and outsource them to the slum to do the actual stitching and sewing. However, because the owner of the shop are outsourcing their orders, the workers are now completing the project from for a margianlly lower price (only receiving a few rupees for their work) and in turn grossly exploited. However, with Afiyah, we are now cutting out the middleman by creating a new designer brand.Based on an evidence based business model in India, Afiyah will be mostly made up of by the residents of Orangi town. Afiyah will make the most in demand outfits through this technique, have it sewn by the workers, as long as distribute it as well. We will then contact the boutiques in the region to start selling this brand. Their incentive will be that these clothes at the highest quality but at a slightly cheaper price. Meaning they can buy the clothes and sell them for higher price resulting a higher profit margin for the owners. However, as we continue to expand and create higher quality clothes, we can mark up our prices as well.
- #16 Through this brand, we are now meeting the requirements of a successful buisness model. of the we can now supply a appropriate wage for the workers, as well as use a fixed percentage (10 percent) of the brand’s company to give back to the slums.
- #18 We will be be We have set up 3 goal areas. Education, distribution of resources, and economic stimulation. For Individial level install indivial behavior for hygine sanitation Interpersonal teaching head so households an passing hte knowledge down Organizational is the community clean up day Community- connectons wiht mosques and ngos Publuci policy through voter registraiion and econimu growht
- #19 Our means of evaluation will include 1 data from our hygiene practices survey to measure effectiveness of our WASH education and level of adherence of the community to hygienic practices. Secondly we will be utilizing needs based assessment to determine what resources need to be allocated to the community on a yearly basis. In order to evaluate the effectiveness of voter education we will be analyzing voter turnout rates and determine the direct impact of voter registration we be evaluation the learning cureve and emprowements Business profits and evaultia Voter turnout rates to deterimne effectiveness of forming connection with the government Needs assessment to determine is problems are being targeted and improved
- #20 Our program is sustainable and scalable for many reasons, but primarily because program empowers the community by equipping them with necessary knowledge they need to in order to adapt hygineic practices and be a contributing member of society through voter education and registration efforts. second, we have set up key community partnerships with the slum community, ngos, local universities, religious leaders and will expand to include government entities with voter registration program. The Community based business model provides members with a sense of purpose while giving with them a constant source of income. And has to potential to expand because it of is flexibility to adjust to the demands of the market while honing in on and refining the skill set of the community. gives the necessary through knowledge dissemin Communicty intiated business model that has the potential to expand because it is felexible to the demand market and community skills Voter registaraion will draw attention politial attention to the slums and politication will have influence that is favor of slum inhabitants Key partnerships will allow for sustained efforts Training people to take over add ciricle
- #21 Short term goals of our programs include empowering the community by providing them with WASH and voter education.While long term goals encompass the one establishment of a self-sustaining business model that provides the funding for resource distriubtiona nd maintanece of our mobil clinic. And two drawing political attetion to the slums in order to influence policy in favor of resolving long terms issues faced in slums such as lack of prooer infrastructre. With our intervention we hope to break or at least lessen the burden of the cycle of poverty on organig town. Long terms goals empowering the community to speak up with themselve and establihsing relationship with government to influence polcy in favor or the impoverished By using our internventop to establishe shor tand term will hope to decrease the amount of imporveished people slums and beak the cyle of poverty
- #22 ●Afiyah means the elimination of illness and grief. With our intervention, with hope to achieve that. With stable health and access to resources, Afiyah will finally have the potential to become a contributing member of society. Afiyah will no longer be a character in the tale of two cities, where one is rich and one is poor.
- #24 In Pakistan, general elections are held every five years. The last election period was on May 11, 2013, and the current cycle ends on July 15, 2018. In the past decade, there have been major allegations of voter impersonation or election rigging. In 2015, the Election Commission of Pakistan (ECP) and the National Database and Registration Authority (NADRA) attempted to conduct audits in several constituencies to determine the extent of multiple voting and voter impersonation, by holding polling officials responsible of keeping record of the voters fingerprints. Due to poor enforcement and poor ink quality, this didn’t work. In March 2017, the ECP decided they would acquire electronic voting machines and biometric verification machines to test in a pilot program. In successful, these measures would be used in the upcoming election. The main purpose of this is to mitigate facilitation of multiple voting and voter impersonation.
- #25 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4353629/
- #26 https://www.washingtonpost.com/news/morning-mix/wp/2015/08/19/drinkable-book-filters-filthy-water-and-makes-it-safe-to-drink-researchers-say/?utm_term=.66cea018ed74