Kate Johnson Santhuff is an instructional designer seeking a new career opportunity. She has over 25 years of experience developing curriculum, managing educational projects, and teaching at both the high school and college levels. Her background includes roles in non-profit educational organizations, public broadcasting, and as a liaison between a community college and early college high school. She possesses strong communication and project management skills and experience designing both online and in-person learning modules.
CIDER 2016 - State of the Nation: K-12 e-Learning in CanadaMichael Barbour
Barbour, M. K., & LaBonte, R. (2016, May). State of the nation: K-12 e-learning in Canada. An invited presentation to the Canadian Institute of Distance Education Research. Retrieved from https://athabascau.adobeconnect.com/p8pelg64w2i/
SITE 2018 - Cases of Quality: Case Studies of the Approval and Evaluation of ...Michael Barbour
Barbour, M. K., & Clark, T. (2018, March). Cases of quality: Case Studies of the approval and evaluation of K-12 online and blended providers. A full paper presentation to the annual conference of the Society for Information Technology and Teacher Education, Washington, DC.
CANeLearn Webinar 2021 - Pandemic Pedagogy in Canada: Lessons from the First ...Michael Barbour
LaBonte, R., Barbour, M. K., & Nagle, J. (2021, November). Pandemic pedagogy in Canada: lessons from the first 18 months [Webinar]. Canadian eLearning Network.
NCLC is a citywide postsecondary attainment collaborative that seeks to increase the percentage of Newark residents who hold degrees, certificates, and other high quality credentials to 25% by the year 2025.
ACSDE 2019 - The Landscape of K-12 Online Learning: Exploring What is KnownMichael Barbour
Barbour, M. K. (2019, May). The landscape of K-12 online learning: Exploring what is known. An invited webinar by American Center For The Study Of Distance Education.
CANeLearn Webinar - A Fall Like No Other (Part 2): Voices from the FieldMichael Barbour
Barbour, M. K., LaBonte, R., & Nagle, J. (2020, December). A fall like no other (Part 2): Voices from the field [Webinar]. Canadian eLearning Network. https://youtu.be/BV6DySJIzlA
DLAC 2021 - Using Formative Evaluation to Keep Your Program on TrackMichael Barbour
Clark, T., Barbour, M. K., & Debruler, K. (2021, June). Using formative evaluation to keep your program on track [Panel]. Digital Learning Annual Conference, Austin, TX.
Kaplan & Haenlein - Two hearts in three-quarter time - how to waltz the socia...ESCP Exchange
The concept of viral marketing has been discussed in the literature for over 15 years, since Jeffrey Rayport first introduced the term in 1996. However, the more widespread use of social media has recently pushed this idea to a whole new level. We provide insight into the relationship between social media and viral marketing, and illustrate the six steps executives should take in order to dance the social media/viral marketing waltz. We define viral marketing as electronic word-of-mouth whereby some form of marketing message related to a company, brand, or product is transmitted in an exponentially growing way–—often through the use of social media applications. We consider the three conditions that need to be fulfilled to create a viral marketing epidemic (i.e., giving the right message to the right messengers in the right environment) and present four different groups of social media viral marketing campaigns (nightmares, strokes-of-luck, homemade issues, and triumphs). We conclude with five points of caution that managers should heed when trying to launch their own viral marketing campaign.
When sales leaders have real-time data at their fingertips, they’ll always be more efficient and successful. Whether it’s identifying opportunities, understanding who top performers are, validating forecasts, highlighting neglected opportunities, or developing talent, better and faster access to real-time data generates more revenue.
But running a data-driven sales org is not an easy task.
Domo polled more than 400 sales leaders and managers across a range of industries to understand their relationship with data. 73 percent of survey respondents said they would consume data more if they could see it one place, and 66 percent said they would consume data more if they could see it in real time.
The problem is, sales leaders often can’t access the data they need. It’s a company’s responsibility to turn data-hungry sales pros into data-driven selling machines. Every minute a sales rep spends creating or analyzing reports takes time away from prospects and customers. Non sales activities are killers in terms of nailing your number.
CIDER 2016 - State of the Nation: K-12 e-Learning in CanadaMichael Barbour
Barbour, M. K., & LaBonte, R. (2016, May). State of the nation: K-12 e-learning in Canada. An invited presentation to the Canadian Institute of Distance Education Research. Retrieved from https://athabascau.adobeconnect.com/p8pelg64w2i/
SITE 2018 - Cases of Quality: Case Studies of the Approval and Evaluation of ...Michael Barbour
Barbour, M. K., & Clark, T. (2018, March). Cases of quality: Case Studies of the approval and evaluation of K-12 online and blended providers. A full paper presentation to the annual conference of the Society for Information Technology and Teacher Education, Washington, DC.
CANeLearn Webinar 2021 - Pandemic Pedagogy in Canada: Lessons from the First ...Michael Barbour
LaBonte, R., Barbour, M. K., & Nagle, J. (2021, November). Pandemic pedagogy in Canada: lessons from the first 18 months [Webinar]. Canadian eLearning Network.
NCLC is a citywide postsecondary attainment collaborative that seeks to increase the percentage of Newark residents who hold degrees, certificates, and other high quality credentials to 25% by the year 2025.
ACSDE 2019 - The Landscape of K-12 Online Learning: Exploring What is KnownMichael Barbour
Barbour, M. K. (2019, May). The landscape of K-12 online learning: Exploring what is known. An invited webinar by American Center For The Study Of Distance Education.
CANeLearn Webinar - A Fall Like No Other (Part 2): Voices from the FieldMichael Barbour
Barbour, M. K., LaBonte, R., & Nagle, J. (2020, December). A fall like no other (Part 2): Voices from the field [Webinar]. Canadian eLearning Network. https://youtu.be/BV6DySJIzlA
DLAC 2021 - Using Formative Evaluation to Keep Your Program on TrackMichael Barbour
Clark, T., Barbour, M. K., & Debruler, K. (2021, June). Using formative evaluation to keep your program on track [Panel]. Digital Learning Annual Conference, Austin, TX.
Kaplan & Haenlein - Two hearts in three-quarter time - how to waltz the socia...ESCP Exchange
The concept of viral marketing has been discussed in the literature for over 15 years, since Jeffrey Rayport first introduced the term in 1996. However, the more widespread use of social media has recently pushed this idea to a whole new level. We provide insight into the relationship between social media and viral marketing, and illustrate the six steps executives should take in order to dance the social media/viral marketing waltz. We define viral marketing as electronic word-of-mouth whereby some form of marketing message related to a company, brand, or product is transmitted in an exponentially growing way–—often through the use of social media applications. We consider the three conditions that need to be fulfilled to create a viral marketing epidemic (i.e., giving the right message to the right messengers in the right environment) and present four different groups of social media viral marketing campaigns (nightmares, strokes-of-luck, homemade issues, and triumphs). We conclude with five points of caution that managers should heed when trying to launch their own viral marketing campaign.
When sales leaders have real-time data at their fingertips, they’ll always be more efficient and successful. Whether it’s identifying opportunities, understanding who top performers are, validating forecasts, highlighting neglected opportunities, or developing talent, better and faster access to real-time data generates more revenue.
But running a data-driven sales org is not an easy task.
Domo polled more than 400 sales leaders and managers across a range of industries to understand their relationship with data. 73 percent of survey respondents said they would consume data more if they could see it one place, and 66 percent said they would consume data more if they could see it in real time.
The problem is, sales leaders often can’t access the data they need. It’s a company’s responsibility to turn data-hungry sales pros into data-driven selling machines. Every minute a sales rep spends creating or analyzing reports takes time away from prospects and customers. Non sales activities are killers in terms of nailing your number.
Revealing Design Treasures From The AmazonJared Spool
On its surface, Amazon.com just seems like a large e-commerce site, albeit a successful one. Its design isn't flashy, nor is it much to write home about. But deep within its pages are hidden secrets -- secrets that every designer should know about.
If one looks closely at what the team at Amazon has built, it's filled with innovative functionality and clever designs, all of which creates a delightful experience for its users and directly produces regular profits for its shareholders. But not all is perfect. Some design changes in the last few years have not been the success that the team had hoped for. Amazon's exceptional qualities and imperfections are critical knowledge for any designer that wants to dig deep into what makes the site tick.
In this entertaining presentation, Jared will share some of UIE's latest research into the hidden treasures of (the) Amazon.
You'll learn:
+ The simple Yes/No question that increased revenues by more than $1 billion
+ The elegant subtlety of Amazon's security system
+ Why Amazon's business model is more than meets the eye (and why designers need to care)
+ The wins and losses that Amazon has had with social media functionality
Design Principles: The Philosophy of UXWhitney Hess
The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, repetition, texture and movement (and others) are widely recognized and practiced, even when they aren’t formally articulated. But creating a good design doesn’t automatically mean creating a good experience.
In order for us to cultivate positive experiences for our users, we need to establish a set of guiding principles for experience design. Guiding principles are the broad philosophy or fundamental beliefs that steer an organization, team or individual’s decision making, irrespective of the project goals, constraints, or resources.
Whitney will share a universally-applicable set of experience design principles that we should all strive to follow, and will explore how you can create and use your own guiding principles to take your site or product to the next level.
1. Kate Johnson Santhuff
335 Windsong Rd. Wilmington, NC 28411 ~ 910-685-6417 ~ kjswilmington@gmail.com
Career Summary
Instructional designer with in-depth knowledge of high school and college environments. Proven
record of achievement in writing curriculum, editing lesson plans, and developing online and face-to-
face modules that reach diverse learners. Able to bring range of experiences in education and
collaborative problem-solving to successful administration of projects from inception to delivery.
Core Qualifications and Competencies
Strong verbal and written communication
skills.
Accuracy and attention to detail.
Tolerance and flexibility, ability to adjust
easily to different situations and diverse
populations.
Organization and prioritization skills; ability
to execute multiple projects concurrently.
Project management experience with
multiple stakeholders.
High level curriculum development experience.
Problem solving and critical thinking ability.
Familiarity with higher education practices and
structures.
High level of emotional intelligence and
compassion for others.
Youthfulness, passion and energy.
Cross-cultural communication experience.
School-Based Experience
Cape Fear Community College, Wilmington, NC Educational Partnerships Liaison, 1/11-present
Early College Liaison, 8/07-present
Administrator of service-learning program for community college. Student Population: 20,000
o Develop and implement resources and training to aid instructors’ integration of service-
learning into college curricula.
o Recruit and maintain community partners; test new methods for partnerships: Established
successful student training program with Lower Cape Fear Hospice; Developed Community
Involvement Fair in 2012 and implemented successfully for 4 years.
o Connect students with non-profit organizations in local area, through marketing, training,
and presentations.
o Systemize tracking and reporting systems for analysis of student engagement in the
community.
o Analyze and prepare data for college reports relative to experiential learning outside of
required curriculum.
o Manage major projects that serve as a catalyst for civic/community leadership and
engagement among the student population.
o 2013-16: Founded Not4$ale Human Trafficking Awareness Initiative and managed five
education events for students and general public.
o 2013: Successfully implemented transcript notation for 30 hours or more of service-learning
per semester.
2. Santhuff-2
Liaison between Cape Fear Community College (CFCC) and Wilmington Early College High
School (WECHS), established Fall 2007. Student Population: 225; 67% grads have completed AA,
AS, career diploma or certificate
o Represent WECHS—a North Carolina cooperative and innovative high school serving first-
generation students—to parents, students, college personnel, and the public.
o Develop curriculum and protocols for establishing college readiness.
o Participate in collaborative problem-solving to establish protocols and systems for high
school to college communications and transition, positively influencing high school
graduation rates and ensuring students’ access to an associate’s degree concurrent with
high school graduation.
o Advise early college high school students in strategic planning for degree completion.
College-Level Communications and Academic Success Instructor.
o Analyze and adjust curriculum scope and sequence for high school populations.
o Utilize student-centered teaching approach in face-to-face and online formats.
o Participate in professional development opportunities and regular review of research.
James Madison University, Continuing Ed, Grad.& Prof. Programs, Adjunct Instructor
Harrisonburg, VA 7/04-3/08
Westfield Senior High School, Westfield, NJ TV Production Teacher and Cable Studio Manager
8/90-6/91
Highland Park High School, Highland Park, IL English, Speech, and TV Production Teacher
9/85-6/88
Evanston Township High School, Evanston, IL Student Activities Coordinator
3/84-6/85
Non-Profit Educational Services Experience
Upper Room Theatre, Inc., Wilmington, NC Artistic Director/Director of Education & Marketing
6/09-4/12
o Managed three 4-week summer sessions of Kids’ Musical Theatre camp including: script
development, camp curriculum and implementation, production and public presentation at end
of each week.
o Hired and managed paid camp staff and volunteer production crews for mainstage shows.
o Directed three mainstage musical productions.
Self-Employed DBA 3rd Wave Communications, DC Metro Area Instructional Designer
Sample clients: AAPA, ASLO, Operation Lifesaver, PBS, Kennedy Center, VA Public TV stations
8/99-6/07
o Worked with non-profit media producers and education service providers in the design and
development of standards-based instructional products for K-12 education audiences.
o Developed online curriculum specific to educational projects and training modules from
conception to finished product, providing primary oversight of website design, presentation,
navigation and content.
o Managed design and development of online database of Virginia’s public television
instructional resources.
3. Santhuff-3
o Presented workshop training to K-12 teachers to maximize teaching with video, Internet and
other media.
The John F. Kennedy Center for the Performing Arts, Washington, DC Program Manager
ArtsEdge Online Education Network <artsedge.kennedy-center.org> 6/98-9/99
o Designed and developed lesson plans with local educators; planned curriculum enhancements
for various Kennedy Center Performance projects.
o Managed the collection, organization, and dissemination of arts education resources.
o Managed staff interns and assisted with hiring, directing, and evaluating staff members.
o Designed training and presented to staff, advisors and educators.
National Teacher Training Institute for Science, Math & Technology (NTTI), VA Project Manager
WVPT-Harrisonburg,VA partnering w/ James Madison University; varied years between
WNVT-Falls Church, VA and WCVE-Richmond, VA 9/92-6/08
o Spearheaded adoption and implementation of NTTI in Virginia, gaining project partnership and
support from national funders, state and regional officials, and Virginia Department of
Education.
o Managed budget, event planning, and lesson publication for “teachers training teachers” model
that trained approximately 2,000 Virginia educators to use video and internet technology in
math/science instruction.
o Hired master teachers and served as their primary coach throughout the lesson development
process.
Public Broadcasting Service national office (PBS), Virginia Project Manager
Teacher Resource Service <www.pbs.org/teachers> 9/95-5/98
o Managed development and production of national monthly print and Web publication for K-12
community, PBS Teacher Connex®, (now expanded online under PBS Teachers).
o Managed project partnership: presentations to and communications with over 85 public
television stations across country.
o Negotiated and managed annual grant budget and reporting to federal-level funder.
o Hired, managed and evaluated publications staff.
o Researched, disseminated and maintained time-sensitive information re: PBS program
schedules, educational rights, teacher resources, and classroom applications of programming.
Public Broadcasting Service local stations Instructional Training Specialist
WCVE-Richmond, VA and Thirteen/WNET Public Television, New York, NY 8/91-8/95
Awards, Certifications and Professional Affiliations
Nominee for Marilyn Goodman Anderson Endowed Award for Excellence in Teaching, CFCC
North Carolina Service-Learning Coalition: Chair (6/15-present); Vice-Chair (1/14-6/15)
Certified Academic Coordinator for international students, NorthWest Student Exchange, US Dept
of State (2013-present)
4. Santhuff-2
Teacher certifications, grades 6-12, Speech/Drama – Illinois (1983), New Jersey (1990), Virginia
(1992)
Member of Zeta Phi Eta National Fraternity of Speech Professionals
Education and Specialized Training
M.A. Mass Communications, GPA 3.69, Emerson College, Boston, MA, 1990
B.S. Speech Communication, GPA 3.33, Northwestern University, Evanston, IL, 1983
On the Job Training and Experience in Instructional Design throughout career
Center for Teaching Excellence, Great Teachers Annual Retreat, 2015
Service-Learning in Curriculum, Magna Communications, 2012
Department Chairs Institute, NC State University, 2008
Skills
Curriculum design, project management, writing, public speaking, teaching, working with children,
marketing, high level of computer competency, MS Office Suite, desktop publishing, video/audio
editing, Google apps, online courseware, HTML, FTP, social media, online conferencing; some ability in
French and Spanish, though not fluent. Hobbies: writing, hosting and guiding international exchange
students, singing, hiking, volunteering, travel, family activities.
Curriculum vita and references available upon request.