BLAKE REXROAT
Primary: 817-629-0384
Secondary: 254-693-5217
brexroat@gmail.com P.O. Box 242
Gordon,TX 76453
linkedin.com/in/blakerexroat
MASTER OF SCIENCE IN
COLLEGE STUDENT PERSONNEL
May 2010
ARKANSAS TECH UNIVERSITY
Russellville, AR
BACHELOR OF ARTS IN
COMMUNICATIONS
Minor: Marketing
Honors: Cum Laude
May 2006
UNIVERSITY OF THE OZARKS
Clarksville, AR
CERTIFIED PUBLIC
COMMUNICATOR
(Extended Education)
In Progress
EDUCATION
TEXAS CHRISTIAN UNIVERSITY
BOB SCHIEFFER COLLEGE OF COMMUNICATION
Fort Worth, TX
DIRECTOR OF COMMUNICATIONS AND MARKETING
2015 - Present
Responsible for planning and conducting community relation programs for the City of Weatherford via outreach
efforts, media requests, website administration and branding/marketing initiatives (print and online). Weatherford is
a historic community located 20 minutes west of Dallas/Fort Worth with a populaton of over 30,000 residents.
•	 Lead comprehensive communication/marketing plan for approximately 20 deparments and divisions
•	 Consult during capital project planning and serve as liason for strategic communication initiatives
•	 Oversee branding efforts including development, research and implementation
•	 Web administrator overseeing content creation, design and maintenance
•	 Manage social media development and technologies; including development, research and content moderation
•	 Utilize Adobe Creative Cloud software (InDesign, Photoshop, Illustrator, etc.) to create City communication
and marketing materials in both print and online formats
•	 Serve as official spokeperson and media liaison for City of Weatherford
•	 Supervise one (1) part-time public relations coordinator position
CITY OF WEATHERFORD
Weatherford, TX
PROFESSIONAL EXPERIENCE
SPECIAL EVENTS COORDINATOR
2014 - 2015
•	 Managed, organized and coordinated all special events for the City of Weatherford
•	 Created first holiday event entitled Holiday in the Park attracting 8,000 people
•	 Led safety and emergency management efforts in collaboration with Police Department, Fire Department and
Fire Marshall for all large scale events
•	 Organized the implementation of City’s over-the-road banner program for marketing and branding of events
•	 Oversaw branding initiatives of the first Food Truck Park
•	 Served on the Tourism Committee as part of the Weatherford Chamber of Commerce
PROFILE
14 years experience in federal,
state and local government entities,
including higher education.
Specialize in communication,
marketing and education, coupled with
event management expertise.
Award-winning layout designer for
municipal communication in print
category from the Texas Associaton of
Municipal Information Officers.
BLAKE REXROAT 1
BLAKE REXROAT 2
ASSISTANT DIRECTOR OF STUDENT AFFAIRS ADMINISTRATION
2012 - 2014
•	 Work directly with the Vice President of Student Affairs and manage programming that involves all 25 Division
of Student Affairs departments
•	 Supervise 2 full-time staff members, manage 3 graduate assistants, and 4 student assistants
•	 Direct the Distinguished Lecture Series (DLS) including research, budget, event planning, and contracting of
speakers including Dr. Condoleezza Rice, Dr. Robert Gates, John Legend, Discovery Channel’s MythBusters
(Jamie Hyneman and Adam Savage), Rainn Wilson, Jeff Corwin, Coach Ken Carter, and Dr. Robert Huizenga
•	 Manage and implement the DLS budget of $180,000 and serve as advisor to the committee consisting of 7
students, 3 faculty, and 3 staff members
•	 Supervise 1 full-time marketing specialist and 2 student graphic/web designers within the Division of Student
Affairs (DSA) Marketing Team and manage over 120 marketing initiatives for online, print, and social media
•	 Oversee staff resources tasked with building a student to alumni lifecycle through an innovative Student
Alumni Association (SAA) and targeted student philanthropy initiative. To date SAA has engaged 745 students
and raised $1,300 in funds with an additional $2,000 from alumni donors in first year
•	 Instructed First Year Seminar for 25 first time in college students (UGST 1000) focusing on academic success
and student persistence during Fall 2012
•	 Golden Key Honour Society Advisor for 300 members
•	 Member of the DSA Strategic Plan Update Committee and presented findings to administration
•	 Volunteered as a Faculty/Staff Advisor for Alternative Spring Break trip overseeing 7 students at Galveston Bay
Foundation focused on wetland plant restoration, oyster restoration, and marsh restoration planting
•	 Represent department on division-wide 19 person Assessment Team focused on the assessment of student
learning and administrative outcomes for DSA and SACS COC
•	 Maintain compliance with Institutional Effectiveness software for annual reporting of outcomes, goals,
evidence, and data based improvement
•	 Edit and produce 7,000 UNT comprehensive student handbooks/planners annually
•	 Oversee staff tasked with coordinating Event Safety Committee to manage student events and verify all student
events follow university policy in conjunction with UNT Police Department, Risk Management, and Student
Activities
UNIVERSITY OF NORTH TEXAS (UNT)
Denton, TX
2011-2014
PROFESSIONAL EXPERIENCE CONTINUED...
SPECIAL PROJECTS COORDINATOR
2011 - 2012
•	 Instructed, marketed, and assessed Eagle E.D.G.E. Certification Program (career development and peer
leadership training for UNT students) from spring 2011 to spring 2012 with 220 graduates
•	 Collaborated, aided, and developed research for Campus Space and Culture Engagement Work Group (EWG)
tasked with improving student engagement across campus
•	 Selected as a Cluster Facilitator for UNT LeaderShape 2012 in Bridgeport, Texas with 65 students designed to
“increase the number of people who lead with integrity and a healthy disregard for the impossible”
•	 Created and developed the New Year’s Resolution Project with 9 student participants that connect students
with university departments to help them successfully achieve their yearly goal including weight loss, social
anxiety, procrastination, etc.
ADMISSION COUNSELOR
2008 - 2011
•	 Directed a geographic admission territory of 5 states, including planning, executing travel, and communicating
with prospective students annually to achieve enrollment goals for a small private institution of 650 students
•	 Directed, assisted, and managed various special projects each academic year, such as Scholar’s Weekend, New
Student Orientation, Family Weekend, Board of Trustees Weekend, and Preview Day including 600+ students
annually
•	 Represented the university at high schools, college fairs, churches, receptions, and other programs both on and
off campus
•	 Directed, planned, and executed the Hazel Carr Robson endowed scholarship worth $30,440 and increased
applications each recruitment cycle by 50%
•	 Co-advised Student Foundation Board, student ambassador organization responsible for assisting with special
projects, averaging 65 members per academic year
•	 Developed reports and strategies for analyzing and increasing enrollment both in terms of quantity and quality
•	 Reviewed 400+ student applications annually to determine admission and available scholarships
•	 Liaised between athletic department and admission office to manage prospective student-athlete applications
and maintained rigorous standards of compliance with NCAA
UNIVERSITY OF THE OZARKS
Clarksville, AR
2008-2011
ADMISSION DATA COORDINATOR
2008- Decemeber 2008
•	 Directed and maintained prospective student database containing 13,500 records
•	 Led and assisted with implementation of Constituent Relationship Management (CRM) database system
•	 Directed communication flow to 10,000+ prospective students annually across the nation
•	 Trained and supervised 3 student staff members to assist with CRM database
BLAKE REXROAT 3
FIELD MONITOR & LAB TECHNICIAN
Summer 2002 - 2005
Division – Animal and Plant Health Inspection Service (APHIS), Plant Protection & Quarantine (PPQ)
Accomplishments: Recognized for project achievements; Awarded for four summers of research service; Promoted to
positions demanding greater responsibility and leadership
•	 Conducted scientific research/monitoring for Karnal Bunt Project (Wheat Production)
•	 Obtained special laboratory certification to enhance contributions to project
•	 Served on GPS Mapping Team to classify monitored quarantine zones
•	 Participated in Salt Cedar Research Project by transporting Diorhabda Elongata Beatles (from Crete)
UNITED STATES DEPARTMENT OF
AGRICULTURE
Olney, TX
PROFESSIONAL EXPERIENCE CONTINUED...
Texas Associaton of Municipal Information Officers (TAMIO)2015 - PRESENT
PROFESSIONAL INVOLVEMENT
National Recreation and Park Association (NRPA)2014 - PRESENT
Texas Recreation and Park Society (TRAPS)2014 - PRESENT
City-County Communications and Marketing Association (3CMA)2016 - PRESENT
International Festival and Events Association (IFEA)2015 - 2016
National Association of STudent Personnel Administrators (NASPA)2011 - 2015
Texas Association of College and University Student Personnel Administratros (TACUSPA)2011 - 2015
Texas Association of College and University (TACUSPA) Marketing Committee2012
Texas Association of College and University (TACUSPA) Awards and Recognition Committee2012
Great Plains Association for College Admission Counseling2008 - 2011
Arkansas Association of Collegiate Registrars and Admission Officers2008 - 2011
Texas Association of Collegiate Registrars and Admissions Officers2008 - 2011
Rexroat, B & Giroir, C. (2010). Changing of the Guard - A New Frontier for Parents. National Association for
Student Personnel Administrators (NASPA) Regional IV West Regional Conference, Omaha, Nebraska.
PRESENTATIONS & PROFESSIONAL DEVELOPMENT
International Festival and Events Association (IFEA) Event Management School - in progress
Adobe Creative Cloud Suite (InDesign CC, Photoshop CC, Illustrator CC, Premiere Pro CC)
TECHNICAL & COMPUTER SOFTWARE
Microsoft Windows 10 Enterprise, Version 1511
Texas Association of Municipal Information Officers (TAMIO) Award of Honor for print design in Report Category
TRAINING, CERTIFICATIONS AND AWARDS
NIH treatment of human subjects certified and authorized by UNT IRB to conduct research on human subjects
Completed Clery Act training and Campus Security Authority (SCA) training
Completed Active Shooter on College Campus and Government Building training
University of North Texas (UNT) Division of Student Affairs New Member of the Year 2012
FEMA Emergency Management Institute Public Information Officer Awareness IS-00029
FEMA/Texas A&M ENG Extension Service Public Information in an All-Hazards Incident - 16 Hours
FEMA/Texas A&M ENG Extension Service Senior Officials Workshop for All-Hazards Preparedness - 6 Hours
FEMA/Texas A&M ENG Extension Service Critical Infrastructure Security and Resilience Awareness - 8 Hours

Blake Rexroat - Resume

  • 1.
    BLAKE REXROAT Primary: 817-629-0384 Secondary:254-693-5217 brexroat@gmail.com P.O. Box 242 Gordon,TX 76453 linkedin.com/in/blakerexroat MASTER OF SCIENCE IN COLLEGE STUDENT PERSONNEL May 2010 ARKANSAS TECH UNIVERSITY Russellville, AR BACHELOR OF ARTS IN COMMUNICATIONS Minor: Marketing Honors: Cum Laude May 2006 UNIVERSITY OF THE OZARKS Clarksville, AR CERTIFIED PUBLIC COMMUNICATOR (Extended Education) In Progress EDUCATION TEXAS CHRISTIAN UNIVERSITY BOB SCHIEFFER COLLEGE OF COMMUNICATION Fort Worth, TX DIRECTOR OF COMMUNICATIONS AND MARKETING 2015 - Present Responsible for planning and conducting community relation programs for the City of Weatherford via outreach efforts, media requests, website administration and branding/marketing initiatives (print and online). Weatherford is a historic community located 20 minutes west of Dallas/Fort Worth with a populaton of over 30,000 residents. • Lead comprehensive communication/marketing plan for approximately 20 deparments and divisions • Consult during capital project planning and serve as liason for strategic communication initiatives • Oversee branding efforts including development, research and implementation • Web administrator overseeing content creation, design and maintenance • Manage social media development and technologies; including development, research and content moderation • Utilize Adobe Creative Cloud software (InDesign, Photoshop, Illustrator, etc.) to create City communication and marketing materials in both print and online formats • Serve as official spokeperson and media liaison for City of Weatherford • Supervise one (1) part-time public relations coordinator position CITY OF WEATHERFORD Weatherford, TX PROFESSIONAL EXPERIENCE SPECIAL EVENTS COORDINATOR 2014 - 2015 • Managed, organized and coordinated all special events for the City of Weatherford • Created first holiday event entitled Holiday in the Park attracting 8,000 people • Led safety and emergency management efforts in collaboration with Police Department, Fire Department and Fire Marshall for all large scale events • Organized the implementation of City’s over-the-road banner program for marketing and branding of events • Oversaw branding initiatives of the first Food Truck Park • Served on the Tourism Committee as part of the Weatherford Chamber of Commerce PROFILE 14 years experience in federal, state and local government entities, including higher education. Specialize in communication, marketing and education, coupled with event management expertise. Award-winning layout designer for municipal communication in print category from the Texas Associaton of Municipal Information Officers. BLAKE REXROAT 1
  • 2.
    BLAKE REXROAT 2 ASSISTANTDIRECTOR OF STUDENT AFFAIRS ADMINISTRATION 2012 - 2014 • Work directly with the Vice President of Student Affairs and manage programming that involves all 25 Division of Student Affairs departments • Supervise 2 full-time staff members, manage 3 graduate assistants, and 4 student assistants • Direct the Distinguished Lecture Series (DLS) including research, budget, event planning, and contracting of speakers including Dr. Condoleezza Rice, Dr. Robert Gates, John Legend, Discovery Channel’s MythBusters (Jamie Hyneman and Adam Savage), Rainn Wilson, Jeff Corwin, Coach Ken Carter, and Dr. Robert Huizenga • Manage and implement the DLS budget of $180,000 and serve as advisor to the committee consisting of 7 students, 3 faculty, and 3 staff members • Supervise 1 full-time marketing specialist and 2 student graphic/web designers within the Division of Student Affairs (DSA) Marketing Team and manage over 120 marketing initiatives for online, print, and social media • Oversee staff resources tasked with building a student to alumni lifecycle through an innovative Student Alumni Association (SAA) and targeted student philanthropy initiative. To date SAA has engaged 745 students and raised $1,300 in funds with an additional $2,000 from alumni donors in first year • Instructed First Year Seminar for 25 first time in college students (UGST 1000) focusing on academic success and student persistence during Fall 2012 • Golden Key Honour Society Advisor for 300 members • Member of the DSA Strategic Plan Update Committee and presented findings to administration • Volunteered as a Faculty/Staff Advisor for Alternative Spring Break trip overseeing 7 students at Galveston Bay Foundation focused on wetland plant restoration, oyster restoration, and marsh restoration planting • Represent department on division-wide 19 person Assessment Team focused on the assessment of student learning and administrative outcomes for DSA and SACS COC • Maintain compliance with Institutional Effectiveness software for annual reporting of outcomes, goals, evidence, and data based improvement • Edit and produce 7,000 UNT comprehensive student handbooks/planners annually • Oversee staff tasked with coordinating Event Safety Committee to manage student events and verify all student events follow university policy in conjunction with UNT Police Department, Risk Management, and Student Activities UNIVERSITY OF NORTH TEXAS (UNT) Denton, TX 2011-2014 PROFESSIONAL EXPERIENCE CONTINUED... SPECIAL PROJECTS COORDINATOR 2011 - 2012 • Instructed, marketed, and assessed Eagle E.D.G.E. Certification Program (career development and peer leadership training for UNT students) from spring 2011 to spring 2012 with 220 graduates • Collaborated, aided, and developed research for Campus Space and Culture Engagement Work Group (EWG) tasked with improving student engagement across campus • Selected as a Cluster Facilitator for UNT LeaderShape 2012 in Bridgeport, Texas with 65 students designed to “increase the number of people who lead with integrity and a healthy disregard for the impossible” • Created and developed the New Year’s Resolution Project with 9 student participants that connect students with university departments to help them successfully achieve their yearly goal including weight loss, social anxiety, procrastination, etc. ADMISSION COUNSELOR 2008 - 2011 • Directed a geographic admission territory of 5 states, including planning, executing travel, and communicating with prospective students annually to achieve enrollment goals for a small private institution of 650 students • Directed, assisted, and managed various special projects each academic year, such as Scholar’s Weekend, New Student Orientation, Family Weekend, Board of Trustees Weekend, and Preview Day including 600+ students annually • Represented the university at high schools, college fairs, churches, receptions, and other programs both on and off campus • Directed, planned, and executed the Hazel Carr Robson endowed scholarship worth $30,440 and increased applications each recruitment cycle by 50% • Co-advised Student Foundation Board, student ambassador organization responsible for assisting with special projects, averaging 65 members per academic year • Developed reports and strategies for analyzing and increasing enrollment both in terms of quantity and quality • Reviewed 400+ student applications annually to determine admission and available scholarships • Liaised between athletic department and admission office to manage prospective student-athlete applications and maintained rigorous standards of compliance with NCAA UNIVERSITY OF THE OZARKS Clarksville, AR 2008-2011 ADMISSION DATA COORDINATOR 2008- Decemeber 2008 • Directed and maintained prospective student database containing 13,500 records • Led and assisted with implementation of Constituent Relationship Management (CRM) database system • Directed communication flow to 10,000+ prospective students annually across the nation • Trained and supervised 3 student staff members to assist with CRM database
  • 3.
    BLAKE REXROAT 3 FIELDMONITOR & LAB TECHNICIAN Summer 2002 - 2005 Division – Animal and Plant Health Inspection Service (APHIS), Plant Protection & Quarantine (PPQ) Accomplishments: Recognized for project achievements; Awarded for four summers of research service; Promoted to positions demanding greater responsibility and leadership • Conducted scientific research/monitoring for Karnal Bunt Project (Wheat Production) • Obtained special laboratory certification to enhance contributions to project • Served on GPS Mapping Team to classify monitored quarantine zones • Participated in Salt Cedar Research Project by transporting Diorhabda Elongata Beatles (from Crete) UNITED STATES DEPARTMENT OF AGRICULTURE Olney, TX PROFESSIONAL EXPERIENCE CONTINUED... Texas Associaton of Municipal Information Officers (TAMIO)2015 - PRESENT PROFESSIONAL INVOLVEMENT National Recreation and Park Association (NRPA)2014 - PRESENT Texas Recreation and Park Society (TRAPS)2014 - PRESENT City-County Communications and Marketing Association (3CMA)2016 - PRESENT International Festival and Events Association (IFEA)2015 - 2016 National Association of STudent Personnel Administrators (NASPA)2011 - 2015 Texas Association of College and University Student Personnel Administratros (TACUSPA)2011 - 2015 Texas Association of College and University (TACUSPA) Marketing Committee2012 Texas Association of College and University (TACUSPA) Awards and Recognition Committee2012 Great Plains Association for College Admission Counseling2008 - 2011 Arkansas Association of Collegiate Registrars and Admission Officers2008 - 2011 Texas Association of Collegiate Registrars and Admissions Officers2008 - 2011 Rexroat, B & Giroir, C. (2010). Changing of the Guard - A New Frontier for Parents. National Association for Student Personnel Administrators (NASPA) Regional IV West Regional Conference, Omaha, Nebraska. PRESENTATIONS & PROFESSIONAL DEVELOPMENT International Festival and Events Association (IFEA) Event Management School - in progress Adobe Creative Cloud Suite (InDesign CC, Photoshop CC, Illustrator CC, Premiere Pro CC) TECHNICAL & COMPUTER SOFTWARE Microsoft Windows 10 Enterprise, Version 1511 Texas Association of Municipal Information Officers (TAMIO) Award of Honor for print design in Report Category TRAINING, CERTIFICATIONS AND AWARDS NIH treatment of human subjects certified and authorized by UNT IRB to conduct research on human subjects Completed Clery Act training and Campus Security Authority (SCA) training Completed Active Shooter on College Campus and Government Building training University of North Texas (UNT) Division of Student Affairs New Member of the Year 2012 FEMA Emergency Management Institute Public Information Officer Awareness IS-00029 FEMA/Texas A&M ENG Extension Service Public Information in an All-Hazards Incident - 16 Hours FEMA/Texas A&M ENG Extension Service Senior Officials Workshop for All-Hazards Preparedness - 6 Hours FEMA/Texas A&M ENG Extension Service Critical Infrastructure Security and Resilience Awareness - 8 Hours