The document is a 2017 product launch campaign budget template designed to assist in planning and comparing projected versus actual marketing expenses across various categories. It includes both monthly and quarterly budget sheets where users can input projected expenses and automatically calculate totals. The template covers various aspects of product marketing, such as product/market fit, product testing, and advertising.

1. 2017 Product Launch Campaign Budget Template - How to Use This Template
1
2017 PRODUCT LAUNCH CAMPAIGN BUDGET
(MONTHLY + QUARTERLY)
How to Use This Template*
This template will A) help you plan your product marketing budget and B) let you compare that projected budget to what you
actually end up spending.
Just fill in your projected expenses for the corresponding time periods and categories (e.g. Product/Market Fit, Product
Testing, etc.) and totals will be calculated automatically. You can then update the actual expenses table to see how well
you're sticking to your budget.
Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, while Sheet 3 (Budget - Quarterly) is for budget
planning on a quarterly basis.
*Wondering how product marketing affects your overall marketing budget? Take your totals from this template and plug
them into the MASTER marketing budget template.

2. 2017 Product Launch Campaign Budget Template - Budget - Monthly
2
2017 PRODUCT LAUNCH CAMPAIGN BUDGET
(MONTHLY)
2017 Projected Expenses
PRODUCT LAUNCH CAMPAIGN Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 2017 Total
PRODUCT/MARKET FIT
Paid research $100 $100 $100 $300
Competitive analysis $100 $100 $100 $300
Focus groups $100 $100 $100 $300
PRODUCT TESTING
User testing sessions $100 $100 $100 $300
Testing software $100 $100 $100 $300
PRODUCT RELEASES
Product management/release software $100 $100 $100 $300
Launch event $100 $100 $100 $300
Paid advertising $100 $100 $100 $300
PR $100 $100 $100 $300
CONTENT
White papers $100 $100 $100 $300
Case studies $100 $100 $100 $300
Product demo videos $100 $100 $100 $300
TOTAL $1,200 $1,200 $1,200 $0 $0 $0 $0 $0 $0 $0 $0 $0 $3,600
2017 Projected Expenses
PRODUCT LAUNCH CAMPAIGN Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 2017 Total
PRODUCT/MARKET FIT
Paid research $100 $100 $100 $300
Competitive analysis $100 $100 $100 $300
Focus groups $100 $100 $100 $300
PRODUCT TESTING
User testing sessions $100 $100 $100 $300
Testing software $100 $100 $100 $300
PRODUCT RELEASES

3. 2017 Product Launch Campaign Budget Template - Budget - Monthly
3
Product management/release software $100 $100 $100 $300
Launch event $100 $100 $100 $300
Paid advertising $100 $100 $100 $300
PR $100 $100 $100 $300
CONTENT
White papers $100 $100 $100 $300
Case studies $100 $100 $100 $300
Product demo videos $100 $100 $100 $300
TOTAL $1,200 $1,200 $1,200 $0 $0 $0 $0 $0 $0 $0 $0 $0 $3,600

4. 2017 Product Launch Campaign Budget Template - Budget - Quarterly
4
2017 PRODUCT LAUNCH CAMPAIGN BUDGET
(QUARTERLY)
2017 Projected Expenses
PRODUCT MARKETING Q1 2017 Q2 2017 Q3 2017 Q4 2017 2017 Total
PRODUCT/MARKET FIT
Paid research $300 $300
Competitive analysis $300 $300
Focus groups $300 $300
PRODUCT TESTING
User testing sessions $300 $300
Testing software $300 $300
PRODUCT RELEASES
Product management/release software $300 $300
Launch event $300 $300
Paid advertising $300 $300
PR $300 $300
CONTENT
White papers $300 $300
Case studies $300 $300
Product demo videos $300 $300
TOTAL $3,600 $0 $0 $0 $3,600
2017 Actual Expenses
PRODUCT MARKETING Q1 2017 Q2 2017 Q3 2017 Q4 2017 2017 Total
PRODUCT/MARKET FIT

5. 2017 Product Launch Campaign Budget Template - Budget - Quarterly
5
Paid research $300 $300
Competitive analysis $300 $300
Focus groups $300 $300
PRODUCT TESTING
User testing sessions $300 $300
Testing software $300 $300
PRODUCT RELEASES
Product management/release software $300 $300
Launch event $300 $300
Paid advertising $300 $300
PR $300 $300
CONTENT
White papers $300 $300
Case studies $300 $300
Product demo videos $300 $300
TOTAL $3,600 $0 $0 $0 $3,600