- EXATEC Ontario significantly increased its online presence and engagement under the President's 2016-2018 term, growing its website traffic by over 4,000% and social media followers. - The organization strengthened partnerships, hosted various professional and social events, provided community support, and increased cultural programming. - Financially, EXATEC Ontario became self-sufficient through sponsorships and events, leaving the new board with funds to address community needs.

1. President’s Final Address
EXATEC Ontario’s Board of Directors 2016-2018

2. Agenda
1. Communication & Social Media
2. Events
3. Partnerships & Relations
4. Collaboration with Tecnológico de Monterrey
5. Media
6. Finances

3. Communication & Social Media

4. Online presence
• New domain: exatecontario.org
• Website platform upgraded
• Support of English & Spanish content
• Board of Directors timeline created
• 1,075% posts increment compared to the previous term
• 172 posts during the 2016-2018 vs 16 posts during the 2014-2016 term
• 50 of those posts were translated into English
• Creation of Conexiones EXATEC Ontario, the organization’s monthly newsletter
• 26 editions were sent (From April 2016 to June 2018)
• 783 subscribers

5. Website traffic
Numbers compared to 2014-2016
• +4,136% traffic increase
• 344,666 vs 8,334
• +3,099% user increase
• 229,997 vs 7,421
• January 2017 was the month
with more visits with 30,434
• April-July 2017 had 1,492
monthly visits on average

6. Social Media
Fan page
• Created on June
5, 2016
• Verified on
August 4, 2017
• 1,066 followers
Closed group
• 512 members
• 795 tweets
• 377 followers
• 592 likes
• 445 followers
• 201 posts
• Page created on
April 7, 2016
• 232 followers
• 1,240 visits
• Channel created on
April 3, 2016
• 1,906 subscribers
• 46 videos
• 144,553 views
• 1,748 likes
• 377 comments
• 1,740 shares
• 1,635 videos in
playlists

7. Organizational platform (G Suite)
• Obtained Google Suite for non-profit
organizations
• $6,000 USD annual grant
• ($10 USD per account per month)
• Set up corporate emails
• Set up platform to create and share
documents and files
• Hangouts became the standard for
virtual meetings and international calls

8. Traffic acquisition (Google Ads)
• Obtained Google Ad grants
• $120,000 USD annual grant in Google Ads
• ($10,000 USD per month)
• 92% of all sessions came through paid search
(Google Ads)
• 248,225 sessions by Google Ads
• 7,419 via organic search
• 5,780 via direct link
• 5,694 via Social Media
• 1,760 via Newsletter
• 1,088 other

9. Website Audience
• Exatecontario.org has been visited
from 179 countries
• 44% of the site visits came from Mexico
(118,198 sessions)
• 15% from Colombia (40,862 sessions)
• Followed by Venezuela and Canada
with 5% each (14,136 and 13,796
respectively)
• 43% of the visitors are between 25-34
years old

10. Events

11. Quarterly meetings (Volunteers)
• 8 Quarterly meetings held
• 20 volunteers per meeting
on average
• Training and Development
sessions for the volunteers
• Breakfast and coffee
included!

12. Professional events
• 5 Professional
events:
• Lightning Talks
• 3 Taxes Seminars
• Joint mentorship
program with
Hispanotech and
CCPA

13. Webinars
• 11 webinars were broadcasted
• 25 speakers participated in total
• The most touched topics in the
webinars were:
• Immigration
• life in a new country
• working and studying in Canada
• Webinars have generated $148 USD
so far Como conseguir Trabajo en Canada:
Consejos de una reclutadora experta
has over 120,000 views!

14. Social events
• 8 Social events:
• 2 x Annual picnics
• Attendance record in 2017 with
163 attendees
• Blue Jays game
• Fiesta Mexicana
• 2 x Christmas Parties
• 15th Anniversary Celebration
• All former presidents attended
• ¡La Última y nos Vamos!

15. Community
• 2 x Día Mundial EXATEC
• First Aid Training
• Earthquake fundraising
• $19,715.26 CAD raised by EXATEC Ontario and
sent to Mexico’s Red Cross
• Sent $37,000+ CAD on behalf of the Mexican
community in Toronto
• Baby food donation to North York Food Bank (2016)
• Toys donation to Children Aid Society (2017)
• Participation in 2 x Dempster’s Global Race
• Creation of INTEGRATEC Program
• Responded emails and social media messages to
inquires from people around the world

16. Cultural events
• 4 x Day of the
Dead Altars
• Supported
various
Cultural
Events by
promoting
and attending
to them

17. Engagement
• Group discounts for EXATEC
Ontario
• Corporate number in
AEROMEXICO
• Raffles and contests

18. Partnerships & Relations

19. Partnerships & Relations
• Mexican Consulate in Toronto
• PROMEXICO
• TRIEC and PINS (Constant
participation in Quarterly Meetings
and Workshops)
• RGMX Toronto chapter
• LNBB
• Hispanotech and CCPA
• ISACA
• BCCTC

20. Collaboration with Tecnológico de Monterrey

21. PLEI & Prepa Tec
Hosted:
• 2 x PLEI North
America Missions
• 2 x Semana i
• Prepa Tec

22. Alma Mater distinctions & Summit
• Invitation to share our Best Practices
on How to Build a Community at the
2017 EXATEC Leadership Summit
among 85 associations in the world.
• Received 5 distinctions from our
Alma Mater
• Constant appearances in the alumni
newsletter
• Participation in Virtual Quarterly
meetings among EXATEC Associations
in North America

23. Donation to Líderes del Mañana
• Ran a campaign to raise money
for the program Líderes del
Mañana by rewarding donors with
a limited edition XV Anniversary
pin
• Donated $1,500 CAD to the
program for the first time in the
history of the association

24. EXATEC Network
• Participation on 2 EXATEC
virtual fairs organized by
EXATEC Morelos and SLP
• Constant contact and
collaboration with all EXATEC
organizations in Canada
(Quebec & Vancouver)

25. Media appearances

26. Media appearances
EXATEC Ontario appeared
25 times in total, in the
media, including:
• Television (Mexico and Canada)
• Radio
• Magazines and Newspapers
(Printed and online, MX and
CAN)
• External Newsletters

27. Finances

28. Highlights
• Opened the association non-profit bank account
• Organized taxes and got CRA up-to-date
• Received the association with debt and leaving with revenue and
with:
• 3-year domain coverage
• 2-year privacy coverage
• 1-year hosting with WordPress performance booster
• Banners and inventory useful for the next term

29. Highlights
• Received monetary funds
from:
• Sponsorships
• Event organization
• Community Collaboration
• Fundrasings
• Funds were used to:
• Address specific causes
• Operational costs
• Website maintenance
• Quarterly meetings breakfast
• After-webinar dinner

30. Upcoming

31. Upcoming
• New advisory board formed
to help future boards and to
continue the progress done
until now
• The first Advisory Board is
formed by:
• Marcela Chein- Chair
• Yvette Astorga- Vicechair
• Maria Cordero- Member
• EXATEC Ontario directory

32. Thank you!

33. Ontario