Regardless scale or years of experience, it takes a lot of imagination to picture how Scrum can be implemented properly. Over and over I observe how such imagination can set an organisation apart. Any organisation can be re.imagined, re.vers.ified, to exploit its intrinsic potential to innovate. Organisations re.imagine their Scrum to converge their product delivery into a Scrum Studio. Over time divisions dissipate into a structure of product hubs interconnected through purpose and distributed leadership. Creativity and innovation emerge. People, teams and the organisation prosper. I consolidated over a decade of experience, ideas, beliefs and observations of Scrum in re.vers.ify. Re.vers.ify is an act of simplicity, rhythm and focus. I introduce how the deliberate emergence of a Scrum Studio is the current way forward to re.vers.ify.